Things And Tools To Consider When Analyzing Competitors


Being secured in your online business is not all about setting up your defenses but also by analyzing your competitors. Keeping track of what services they offer work for them and how they bring people into their site will provide a good overview of how to improve your business. No matter how they hide their trails, there will always be tools that will let you analyze and track your competitors.

Ready for research? Let’s start right now!

1. Identify Your Competitors

First thing to do is to identify your competitors. I find accurate and one of the most simplest tool to use.

It has a voting system for every result if it is similar or not and SimilarSites also gives you a view of what your competitors are good at: is rank 1 in WordPress tutorial, 13 in Photoshop tutorial, 2 in web resources, etc.

2. Search Engine Ranking

Image by: Christian Ferrari

It is important that you know Page Rank. Google ranks websites according to their popularity, and obviously it gives you an idea on how competitors use their resources effectively.

An alternative to Google Page Rank is Free registration and you are good to go with their Trifecta Tool Report. They have their own ranking system which I fancy, reading “44% – Somewhat Important”. Better to top all rankings instead of just one, right? However, regular members can only run one report per day.

3. Traffic is good for business

Image by: Sigurd Decroos

Analyzing your competitors’ traffic gives you an idea on the number of visitors they get. Google Trends, Alexa, GetClicky are good tools to compare statistics, they let you see on what regions the website is doing great as well as what search terms prospect visitors might search for. It is also good to note competitors that are not doing well in order to avoid being like them, more like a grave example.

The next thing to know, after learning what websites have good traffic, is how effective their keywords and link building is.

4. Importance of Keywords

Image by: Dora Pete

It all comes down to keywords, it tells search engines the content of your site. Wrong keyword means no traffic. A successful competitor knows full well what keywords to use to harvest visitors to their site.

A tool to see good keywords in your niche is

It provides a list of domains with common keywords and shows the position of the site for the search query in Google and what among them brings more traffic. It gives you enough facility to compare several competitors’ performance in SEO.

There are many instances when a higher PR website is outmatched by those with lower PRs, this is due to careful manipulation and good use of keywords. Thankfully you can see what keywords your competitors are using and which of them has the biggest impact. That’s what I call handy.

I almost forgot to mention Google Wonder Wheel. It provides relevant terms of your search query of what is gaining popularity among searchers. Neat, eh?

5. Backlinks

Image by: Svilen Milev

Backlinks do two things to help promote your site if done correctly. First it serves as a tunnel from a website to yours, if the referring website is of high standing the better. Second it boosts your keywords. Have I not said that it’s all about keywords?

Knowing who the promoters are of sites within your niche is like learning some of the enemy’s strategies. This may serve you well in terms of knowing what direction your linkbuilding should go. It will be a good thing if the website that links to your competitor will take interest in you as well. Remember that good competitors have good backlinks.

6. Social Networks

Image by: Sanja Gjenero

Facebook is aiming to be the web’s standard for everything you do online. With its Open Graph,websites will customize themselves based on their users’ interests through the Like button. Imagine logging in to Amazon and finding all of the things that interests you neatly arranged on their home page without even having to search for it. Just thinking about it makes me shiver! It is predicted that in the very near future, Facebook will be the one to drive more traffic on websites, the blood of e-commerce! And most likely other major networking sites will follow this lead.

Consider following your competitors on Twitter and subscribe to their newsletter and blog. You may also want to  search Twitter and see what people are posting about your search query and know how they’re feeling about it.

Other tools to use:

There are more than a hundred tools in the web for analyzing competition, below are some of the easiest to use:


Estimates global traffic for websites. It is pretty flexible. You may compare statistics on the spot,  who the audience are,  worldwide traffic rank, and many more.

It boasts 4 main tools  in running reports for good estimate of site analysis, performance, and general recommendation.

Provides most of the information you need about backlinks.


Another great tool to track web traffic.  Boasts analytics in real-time.

Google Alerts

If you feel like spying and be alerted whenever your competitors appear in the web then Google Alerts is right for you. It is pretty flexible and fast too. I remember using it to keep track of Harry Potter and in just a day almost 300  blogs, videos, news, and everything appeared about my search term! People are broadcasting about this fantastic website? Be alerted and see why.

These are free tools that you can use to analyze your website and competitors. There are a lot of paid tools out there but most have the same usage as the tools above.

Everywhere you go, information and correct execution leads to success. Good luck to all!



  1. Great article, and some very helpful resources to check out with analysing competitors, and some just good to analyse my own websites, Thanks!

  2. Rassel Jan David

    I’m about to start an online business and this is very helpful for me, You are a good writer because you tell things simple and straight.

    I’m new to web and this tools that you mentioned are very useful I think. Looking forward for your next articles, cheers!

  3. Herb Lawrence

    Hi Rean, thanks great article with a lot of practical information. Some we currently use, others I wasn’t aware of but will sure investigate and pass on to our small business friends on our networks. Thanks again

  4. Google is so diverse because you can use it to take into account a huge range of different factors that might relate to your site. This could be locality, services offered etc. Thanks for sharing the other analytic and data sources as well.