Jenna Scaglione

Jenna Scaglione is a writer, internet marketer, and a lover of family, friends and life. Jenna enjoys learning, growing and discovering the newest and latest trends on the internet. Known as "Lady Content", she lives in sunny Socal where she helps her clients around the world increase brand awareness on the internet through content writing and social media.

The Power of Email Lists for Web Designers and How to Get One Started

Posted in Blogging, Tips, Web Design • Posted on

Imagine if you had a sea of potential clients who were one click away from working with you. How would it impact your web design business? The secret is building email lists that you can turn to to build relationships and generate leads.

There are many ways to grow and expand your freelance business and one of the most powerful is an email list. For little to no money, you can start a list, build your traffic, and gather more potential leads who will be pining to work with you.

If you are really serious about jumpstarting your web design business, consider email marketing as one of the strategies that will help you get to the top.

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10 Commandments for Freelance Web Designers to Live By

Posted in Freelance, Tips, Web Design • Posted on 12 Comments

Do you ever compare your work to the work of other designers? Are you afraid to ask clients for money?

If you are a freelance web designer, you know how difficult this lifestyle can be. From scheduling, to dealing with crazy clients, to managing your own work/life balance—there is a lot to juggle!

So to simplify your life a little, I am letting you in on my 10 Commandments of Freelancing that have helped me through many tough times. I hope they help you too!

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5 Pinterest Hacks: A Cheat Sheet for Dominating Pinterest

Posted in Social Media, Web Design • Posted on 4 Comments

After only 24 short months, “Pinterest” has become the 3rd most popular social network under Facebook and Twitter. Not even Oprah or Tom Cruise can compete with those statistics! Pinterest is dominating the social sphere and webmasters are taking advantage of the profit-busting potential it provides.

Are you a passionate, pinning, Pinterest patron? (Say that three times fast!) If you haven’t “pinned” your way to the top just yet, you may not be aware of all the juicy secrets Pinterest offers. Let us help you dominate the Pinterest world and squeeze out every bit of possibility it offers.

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How to Avoid the 6 Clients that Could Hurt Your Business

Posted in Freelance, Tips, Web Design • Posted on 8 Comments

As freelancers we have a love/hate relationship with our clients. Without them we would be penniless, but at times they can make our work unbearably difficult. How do we handle the clients who don’t pay us, take all our time, and make our job harder than it needs to be? In my career I have worked with hundreds of clients and thankfully most have been amicable. But, every once in a while, one will come along that takes the wind out of my sails and this can potentially hurt my business if I let it. Knowing how to handle these unmanageable clients has helped me avoid potentially toxic situations.

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Unleashing Facebook Page Timeline Tips with a Riveting Showcase

Posted in Showcase, Social Media, Web Design • Posted on 1 Comment

After Facebook launched Timeline for profiles, it was pretty obvious that the social media giant would eventually push similar changes to Pages. Are you excited about the new Timeline for your Facebook Business Page or do you dislike the change? Unfortunately, you don’t have a say in the matter. On March 30th, Facebook will automatically convert your page to the new Timeline format. Numerous changes affecting designs, analytics, postings, and more will take effect, so before you make a move, take a look at some of these important Facebook Page Timeline Tips.

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Punch Procrastination in the Face and Accomplish Your Goals

Posted in Freelance, Tips, Web Design • Posted on 6 Comments

Working from home or even an office as a freelancer can be very rewarding. Free time, creating your own schedule, the chance to be your own boss—the freelancing life is one that a lot of people envy.

Unfortunately, without a boss or supervisor breathing down your neck, the accountability starts to decrease and freelancers can become entangled in a web of distractions and procrastination without even realizing it.

Facebook, emails, Twitter, blog comments, your mother calling to gossip about the family —all of these and more vie for your attention.

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15 Eye-Catching Food & Beverage eCommerce Website Designs

Posted in Showcase, Web Design • Posted on 5 Comments

Great eCommerce web design presents an avenue for e-tailers to showcase the true essence of their brand message along with a visual representation of their products.

Presenting sumptuous and refreshing foods and beverages gives eCommerce owners much to work with when it comes to website design. Tantalizing images and a showcase of the associated benefits work well to draw customers in to the purpose behind the website and lead their clicking fingers all the way to checkout.

As you will see from these examples, a great image can go a long way. Warning: Some of these food images are so tantalizing you may find yourself reaching for a snack before the article is through.

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10 Crimes a Web Designer can Commit on Call to Action Pages

Posted in Tips, Usability, Web Design • Posted on 9 Comments

Call-to-action pages are dedicated to prompt visitors to take a desired action, whether an opt-in, a sale or any type of click that brings a user one step closer to a company’s goal. Basically, any website can be classified as a call to action page because virtually every person who creates a website has a specific action he/she wants a visitor to take.

Most websites commit at least one of the top crimes listed below. Do you agree with the choices?

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15 WordPress Plugins For A Better Facebook Experience

Posted in Plugins, WordPress • Posted on 9 Comments

With hundreds of millions of users accessing Facebook on a daily basis, it’s important to take advantage of everything the social network has to offer. Facebook plugins give businesses the ability to create an enhanced experience for their audience so users can share content easily and effortlessly.

Facebook plugins are centered on users and their experience with your website, blog or Facebook Page. Plugins make interacting and communicating with your content simple by providing users with many reasons to share and interact, receive friend’s recommendations or “like” your Facebook Page.

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