kalen

Kalen Smith is the founder of Online Rookies. He enjoys teaching other entrepreneurs how to leverage Internet resources to promote their company on the World Wide Web.

How Google Creates a New Era for SEO

Posted in Blogging, Tips, Web Design • Posted on 11 Comments

Google has been making substantial changes to its search engine algorithms. This has led many website owners to reconsider how they implement their SEO campaign. Over the last year, two major new algorithm changes are going to have a major impact on website owners.

Google Panda was enacted last year to help remove low quality content sites from the front page of its indexes. This update had a major impact on a number of websites, particularly content farms and low-level affiliates.

The other update has not been put into place yet and we know even less about it than Google Panda. Google chief engineer Matt Cutts had a discussion with Danny Sullivan of Search Engine Land last month to discuss some of Google’s practices. In this discussion, Cutts let it slip that Google was working on a new algorithm change to penalize sites that have engaged in too much SEO.

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Who Said Your Online Business is Recession-Proof?

Posted in Blogging, Tips, Web Design • Posted on 3 Comments

The global economy is becoming more uncertain than ever. Many people are particularly worried about how the threat of a global recession will damage their income potential. As an Internet entrepreneur, you should definitely do the same.

Many marketers have said that blogging is recession proof and Internet marketers don’t have to worry about the threats of a global recession. Although there is some truth to this, their advice can be very misleading and dangerous.

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How the Landscape of Affiliate Marketing Has Changed and What to Do About It

Posted in Blogging, News, Tips, Web Design • Posted on 4 Comments

If you’ve been an affiliate marketer you have probably noticed a few major changes in the past couple of years. Many affiliate marketers have watched their earnings tumble due to a couple of major changes. Here is what you need to know if you are going to keep running an affiliate marketing business this year.

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Redefining Your SEO For Mobile Media

Posted in Tips, Web Design • Posted on 7 Comments

Webmasters already have a really difficult time figuring out how to promote their website for SEO. The search engine algorithms are complex and always changing. No sooner does the owner think he’s mastered the art of SEO and the rules change all over again.

The advent of mobile media has made SEO even harder. When they first came out, not too many people used mobile devices to search the web. Today, nearly 40% of visitors use mobile devices for social networking. As a webmaster, you can’t afford to ignore this overwhelmingly important source of traffic. When you develop your website, you need to make sure it is optimized for both desktop computers and mobile devices.

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Are Web Directories Still Good for Driving Traffic?

Posted in Tips, Web Design • Posted on 9 Comments

Internet entrepreneurs want to know what they have to do to drive quality traffic to their website. Web directories are a resource you can use to drive traffic and create backlinks for SEO. Like most marketing and link building strategies, people have different opinions on the quality of web directories. Instead of listening to opinions, you need to know the ins and outs of directories. Knowing what works and what doesn’t will help you decide if they are right for you.

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