Rachel Arandilla

Rachel Arandilla is a curious subject -- she appreciates things that are quirky & clever. She loves spontaneity and adventure. She is a carefree soul, has a deep love for travel, culture and languages. And she's beginning to wonder she keeps on referring to herself in third person perspective.

Surrealism and How it is Used Today

Posted in Inspiration, Web Design3 years ago • Written by 12 Comments

Surrealism is a cultural and art movement that started in the 1920s. It encompasses all forms, such as art, sculpture, music, literature, film and philosophy. Surrealism is a sandbox of the human subconscious mind. Artists and writers of the movement believe Surrealism to be a revolutionary philosophical movement first, using visual works merely as an artifact. Since we are graphic and web designers ourselves, let us discuss surrealism in its visual form.

Surrealism artworks often feature the element of surprise with random objects and unpredictable juxtapositions. It developed out of Dadaism during the WWI, centered around Paris, France and quickly spread worldwide from the 1920s onward.

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Brilliant Japanese Product & Packaging Design

Posted in Inspiration, Showcase3 years ago • Written by 18 Comments

It’s been more than a month since the devastating 8.9 magnitude earthquake and tsunami hit Japan. It is one of the most devastating natural disasters of the century, having caused thousands of deaths to our brothers and sisters in Japan.

On a lighter side, let us remember what the crazy creative Japanese brought to the world. They are innovators, not imitators. One great difference I saw between Western and Japanese package and product design is the amount of energy and life found in the latter. Most Western packaging appeared limited, merely ‘contained’ on the canvas or package. Whereas Japanese design is more alive, spirited and energetic. Japanese packaging is created not to just contain the product, but has a unique soul of its own. It’s easy to tell–most of the packaging and product designs are based on nature and all things cute. In fact, they go through lengths to add tiny details like faces, eyes and smiles to products to make it more ‘kawaii’. Charming mascots, sweet characters and happy faces definitely sell in the company, and cute characters will definitely lure consumers into buying their products.

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Common Health Problems of Freelance Designers and How to Deal With Them

Posted in Freelance, Tips, Web Design3 years ago • Written by 25 Comments

Being a freelance designer has its own pros and cons. You get to work from the comfort of your own home, but this does not mean that you are safe. The most obvious disadvantage is that you won’t be getting outside enough or enough Vitamin D. Since you work long, irregular hours and spend too much time in front of the computer, you are more prone to certain health problems than the rest of the population. Here are the most common health problems that designers suffer–and what you should do to treat them.

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Great Art Movements That Inspired Modern Web Designers

Posted in Showcase, Web Design3 years ago • Written by 9 Comments

The first modern designers are, of course, inspired by traditional and classical art. We designers, as a whole, get our ideas of beauty and aesthetics from by viewing paintings, sculptures and artworks from the most powerful art movements in history. Here are among the top art movements in the 20th century that helped shape how we view art and beauty.

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Worldwide Graphic Design: How Different Nationalities Design Part 2

Posted in Showcase, Web Design3 years ago • Written by 13 Comments

You asked for more, so you got it. We’ve covered Latin American, Middle Eastern, Dutch, Chinese and Japanese graphic design. It was a beautiful introduction to art from our brothers who speak different tongues. Graphic Design can be dramatic, emotional, powerful, romantic, serene, political or even all of the above.

Now we’re going to cover lesser known, but still equally powerful and equivocal graphic design from around the world. This time we hand the floor to Scandinavia, Israel, Russia and Africa.

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Color Calibration for Your Devices

Posted in Tips, Tools, Web Design3 years ago • Written by 9 Comments

We’ve all experienced it at one point: we’ve created an impressive digital work, and wanting to show it off to other people, decided to print it. But after seeing the printing job, you are horrified to see that the colors are off, the brightness, contrast or saturation is all wrong. You’ve realized that your screen’s calibration is wrong. The image you see on-screen is a lot different from what you see when an image is printed.

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Presentation Tools: Keynote vs. PowerPoint

Posted in Tips, Tools, Web Design3 years ago • Written by 26 Comments

When we need to make a presentation, we often think about using Microsoft Powerpoint. Whether it’s presentations for school, work, home or party, Microsoft Powerpoint seems to be the only choice. But Powerpoint’s got a whole lot of competition: Google Presentation, Impress, Symphony, and its strongest rival, Keynote.

Some of you may have heard of Keynote, the Apple version equivalent of Powerpoint. Loyal Mac users have raved about it. It’s not as popular as Powerpoint, but has received rave reviews from many critics and designers. Which is better when it comes to performance–Microsoft’s Powerpoint or Apple’s Keynote? Let’s take it one aspect at a time.

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Youtube and the Impact of Viral Marketing

Posted in Social Media, Tips, Web Design3 years ago • Written by 6 Comments

Back in the day, advertisements were only seen in newspapers or on TV. Now it seems that advertising has a new playground, the World Wide Web. Ads have appeared as banners, pop-up ads, social media, and lately, in the form of YouTube videos. Ads in the form of YouTube videos are often called ‘viral ads,’ especially when they gather millions of views, and are part of a viral marketing campaign.

What is viral marketing, and how effective is it? Its main objective is to increase brand awareness through replicating a viral like process, like the spread of virus in computers. Often, viral videos are spread through sharing by viewers, kinda like word of mouth. Viral marketing often comes in the form of videos, but they also come in games, software, images or messages.

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