Ryan Taft is a twenty-something entrepreneur with a passion for helping small businesses use online marketing tools to reach more customers and prospects, build relationships with those folks, and ultimately grow sales.
Do you want an extra set of hands to help maintain your website, but at this point, don’t have a budget to pay someone? Why not put your wife (or husband for all you female web developers out there) to work? I know most of you might be thinking, “Yeah, right… my wife has no idea how to program a website”. My response to that is, why not? With technology where it is today, almost anyone can quickly learn how to make basic updates to a website. My 6 year old nephew can work in WordPress. Plus, it doesn’t have to be that your wife helps you with programming, she might be able to help with some of the simpler tasks. In this article we will talk about the benefits of putting your wife to work on your website, how to teach your wife about building and maintaining a website, and all of the different tasks that would be perfect for your wife to help you with. By the end of this article you are going to be ready to put your wife to work!Read More
In my opinion, having a blog attached to your website is the single best way to keep current website visitors coming back to your site, attract new website visitors, and to educate your visitors about your website topic. That said, keeping a blog is a lot of work! Even though keeping a blog updated with new articles is a lot of work, there are ways to dramatically increase your return on investment for your blog. In this article I will be discussing ways in which you can find hot topics to blog about, which should attract many new visitors to your website. We will cover how to find trending topics to write about, the ways in which you can leverage what’s trending for creating new blog content relevant to your website topic, and some tools to use for finding trending topics.Read More
Are you looking for new ways to increase traffic to your website? Have you ever considered creating a Squidoo Lens to help drive more traffic to your site? Squidoo is a really cool tool that’s been around for years, but it’s never really taken off, so a lot of folks have never heard of it.
That said, because it has built-in SEO tools, it’s an amazing tool for search engine optimization and for driving traffic to your website. In other words, it’s a great “top end of the funnel” tool for your website. In this article, we will explain what Squidoo is, the benefits of using it, how to build a Squidoo lens, the different types of Squidoo lenses out there, and finally how you can use it to increase your site’s traffic. If you’re ready, let’s dig in!Read More
Do you sell website development services? If so, then you are well aware how difficult it is to keep projects in scope during the website development process. Oftentimes website designers price website development jobs according to the specs initially presented by their client. Unfortunately, the client doesn’t always know everything that he needs/wants until after the project has already been scoped. This leads to website development companies either eating costs or having to have very difficult conversations with customers in order to get paid for the additional functionality and features that clients request during the development phase. I like to refer to this as “scope creep”. This article is going to talk about how we can avoid scope creep OR be prepared to deal with it effectively when it inevitably occurs. After you’re finished reading this article my hope is that you will be better prepared to estimate your website development projects.Read More
Are you looking to get more people engaged and excited about your brand? Aren’t we all… Over the past 6 months I’ve been running an online contest for one of my clients. My client’s goal was to generate more activity from their Facebook community. They know that if they can get their Facebook community more engaged in their brand they can generate more sales for their products and services.
Over the past 6 months we have blown away all expectations for the amount of Facebook activity the client was hoping for. Knowing that many of our readers have the same goal as my client, I wanted to share this personal story with you. In this article we will review our marketing strategy, discuss the day-to-day tasks required, and finally share the results. By the end of this case study you should have everything you need to do this too!Read More