conversion mistakes feature

10 Website Conversion Mistakes and How to Avoid Them

Ultimately, every website has a goal, whether it is to get more sales, downloads or subscribers, it’s function is to convert a visitor into a subscriber, lead or customer. Optimising website’s conversion rate can significantly increase return on investment (ROI) on your marketing efforts. What is conversion and why you should care about it? Conversion … Continue Reading

visual mistakes feature

Most Common Visual Content Mistakes and How To Fix Them

By nature, people are visual creatures and we’re naturally attracted to images, especially those containing people. Marketers have found out long ago that using striking imagery accompanied with smart copy can affect people and their behaviour towards products and brands. Statistics are also showing that social networks that were growing the most in last couple … Continue Reading