I am a fulltime freelancer from Sofia, Bulgaria. I have long ago discovered that freelancing is the best option for me because it allows me to grow professionally as a writer, designer, web master, etc. and doesn't confine me to a 9 to 5 schedule. Ditching my fulltime job (and I have changed so many of them) was the wisest decision I have ever made!
Colors exist not only to make your site look pretty. Colors have a more important function – to make your site usable. A pretty site is not something to object against but when pretty colors make the text on site unreadable, this isn’t something to be proud of. This is why a designer must always think of readability first and beauty second when choosing the colors for a site.
When you think about the number of available colors, it looks easy to pick a bunch of them that go well together and are readable. If you stick with classic background colors, such as white (FFFFFF), or very light gray (F5F5F5, FAFAFA, FCFCFC, etc.) and foreground colors such as black (000000), or very dark gray (080808, 050505, 030303, etc.), or the lightest/darkest pair of the main color (i.e. red, green, blue or whatever color you are using) on your site you might wonder why readability is an issue at all. However, sooner or later you will get fed up with these classic combinations everybody is using and you will want something fancier.Read More
The rules for mobile design and mobile SEO aren’t completely different from the rules applicable to desktop sites but it is all the minor differences that make a designer’s life hard. These differences are present in all aspects of mobile design and the process of choosing the colors for your mobile site isn’t an exception.Read More
Local search is becoming more and more important because when you operate only locally, it is to your advantage to be found by your local clients, not by the global population you can’t serve anyway. With the increased usage of mobile search, a huge portion of which is local, it gets even more important to rank well in your locality. Here are some tips how to achieve this.Read More
The amount of mobile devices being used to access the web is increasing day by day. This is good because the mobile market is a whole new segment your site can be getting traffic from, but the bad news is that mobile devices have many specifics, which make them different from PCs and if your site is not designed to be mobile-friendly, then your site is not mobile search ready.Read More
The times when the Web was static are history. Static HTML sites still have their place on the Web but the majority of sites are database-driven dynamic Web platforms that manage content, e-commerce, customer relations, etc. If a designer wants to stay current, he or she needs to be able to design both static and dynamic sites. However, as I have noticed, some designers I know have really hard times when they have to switch from static HTML sites to dynamic ones (blogs, CMS).
Designing static HTML sites is different from designing dynamic sites for sure but is it really that different and that complicated? And if it is, what can one do to overcome it?
CMS are not a new field for a Web designer anymore and it is a safe bet that they will always have a hefty share on the Web design market. Although there are many similarities in designing a static site and a CMS, there are certainly differences as well. To me, designing a CMS is easier than designing a static site but I do feel that both require a different skill set.Read More
GIMP might be the little brother of Photoshop but it is a really powerful program and the truth is that many top web designers design solely with GIMP. There might be fewer resources for GIMP than there are for Photoshop but still there are enough resources you can find online. Almost all of these resources are free, which makes it even better. For instance, have a look at this list of more than 40 fantastic GIMP brushes:Read More
Freedom is one of the major reasons to become a freelancer. Freedom from a stupid boss, malicious co-workers, and the whole office politics circle. However, soon you discover that working solo is not that good either.
It comes to your mind that if you grow your business and start hiring people, life will be awesome. Could be but more often than not, growing your business not in the right time and not in the right way brings so much trouble that you wish you knew all this in advance. Failure as a manager isn’t fun!
Common sense says that the purpose of every business is to grow, grow, grow. However, as life proves, growth for growth’s sake is disaster in its purest form. It would have been much better if you hadn’t taken the expansion road but who knew this? If you don’t want to end in a situation like the one above, before you start growing your business, you need to analyze the pros and cons of this. Here are some thoughts in this direction.Read More