1. Oliver Classen

    Thanks for the helpful hints. I need to design a logo for myself, at the moment the logo I have is very crappy, not much thought put into it. These tips will help me a lot :-) Oh btw nice blog, always find good stuff here

  2. lolo

    Really thanks , I Translates this article to my language and I make a project (powerpoint) about it
    and of course I WROTE your name to reserve your rights

    really thanks

  3. Larry

    I think so many people are oblivious to how important these aspects are when coming up with a logo.

  4. Mark

    Number 3 is imperative. Ideally your logo needs to tell the story about who you are and what you do.

  5. nassour

    well done and thanks coz I couldn’t know the rules of creating good logos but now i know so keep on helping us guys.

  6. Kentaro Ann Arbor

    Nicely put together. Corporate branding is increasingly important in this world where anything unrecognized is immediately ignored.

  7. Amr Emara

    if a client wants me to design a logo and i have to give him first samples of the logo.
    what color mode i design samples with rgb or cmyk ?
    and if he agree about the logo the final one should be cmyk or rgb?
    and what is the best software to design logos photoshop or illustrator?

  8. I’m glad I stumbled upon this site! I’m planning on starting a new business next month and am really struggling with logo/branding ideas, I’ll be self employed doing a wide range of things. As you said, keep it simple! I’m going to have to get my sketch pad out and start working on a simple look.

  9. Good article, but you should really proofread your stuff before posting. For example, “2.Your logo should be easy to memorize and understand for everybody.”

    I hope my logo is easy to memorize and will undertake the action of understanding for everybody.

  10. DJ

    If you guys want excellence go to a technical design school and stop crapping on those good enough to want to help others. This article is golden compare to some of the other grammar stricken crap out there on the web.

  11. Casey John

    Great post!

    Thanks for outlining how to make a logo, I hadn’t even thought about making logos that look good in black and white.

  12. malchov

    HP has the greatest logo of all time. HONDA is sexy. And have you seen the logo of polish gas company ORLEN?

  13. Project Center

    This post now has me thinking about some of my favorite timeless logos. (and the Kit Kat comment above has me thinking about candy logos in particular-LOL)

    Your points are great reminders for logo designers.

  14. Ron Horsley

    I absolutely agree with the “old school” rules (and Paul Rand is definitely one of the best logo designers for modern designers to emulate). The cross-media versatility element is one that so many would-be clients and employers of mine don’t seem to get. They think I’m being neurotic or picky to ask “so many questions” about their market, their product/services, who their target customers are, etc. They want flashy, web-friendly interactive logos and crazy, multi-colored, fine-detailed logos that look great in presentation then can’t be accurately reproduced in b/w, or at half or quarter size, or on different substrates, etc.

    Logo design is not rocket science…it’s LOGO science.

  15. darryl brocklesby

    Well worth a read and interesting article given me some food for thought.

  16. ZuTroy

    Thom is completely right. even though this article points out some really great things to remember when creating a logo, the use (or mis-use) of English made my head hurt. I find this quite commonly among design blogs. We designers tend to have the attitude of “Hey, I majored in Art, not English” but I say that’s crap. How hard is it to find someone who speaks well to proofread an article for you? When you are outsourcing your writing to the Philippines for $3/article or page this is what you get. Still, not very hard to have it proofread.

    Jeff, you are an idiot. And yes, I’m making fun of you. Thom however wasn’t making fun of anyone, he was giving some badly needed feedback.

  17. Mary Lou

    Thanks Daniel for an interesting and informative piece. The tips are clear and usable~

  18. Web Risorsa

    Impressive rules for new designers. They must have to read this for good exposure in their domain…

  19. ChrisDigital

    These are great tips, a lot of people forget about the process of working in black and white which is relevant to things like faxing and photocopying, and making stencils, etc. I also like to view my work at 25px, 35px, 50px square on screen, this in relevant to digital applications and metaphorically speaking viewing the logo from 100 yards away on the street. I need to write down all the things I do in my design process… it might be a fun post :-)

  20. Excellent points! My favorite points are keeping it simple, timeless, and having your logo work on a variety of mediums. Too many logos try to be complex and trendy for the time but like many of the “trendy” companies and logos of the time, they’re quickly outdated.

  21. Travis Ulrich

    Good summary. I’m a big fan of using negative space as it’s own element (as I’ve tried to do with my own logo). WWF is another very good example of this.

    I have a lot of experience doing artwork for screen printing and I’d stress to designers to limit colours and stay away from gradients or at the very least, make sure your logo is legible without them as well.

  22. Nicole Phillips

    Great article. I will definitely keep these things in mind when designing for a client or for myself in the future.

  23. Allan Davies

    I love the black on white and white on black ideas, also how it should be able to be drawn with a pen. I think keeping those ideas in mind while creating a logo will help to keep it nice and simple. It’s really easy to get carried away and creating a design that is too complex.

  24. This is a great check list! It covers all the basics needed for logo design and leaves enough wiggle room for unexpected client “upgrades”. ;) Thank you!

  25. Scross

    Cheers for the great breakdown and examples of logo design. The design process can be so arbitrary and particular to the designer involved that sometimes it seems like a mountain far too high to climb.

    Just a note on Timelessness – I think once you’ve made the decision on a logo for your company, it’s very important to allow your target market to get used and become educated in what your logo (and therefore company/business) stands for. This can only happen over time and if you continuely change the logo, your target audience will lose any idea of what you stand for. Longevity (as in coca-cola’s case), is one of the keys to Timelessness.

  26. The most important point you mentions was logo looking good on both black and white since sometimes people get fixated on a logo that looks amazing on a dark/black color and then when they need to print it on letter heads or invoices the logo looks fad and weak.

    The 360 automated logo would most likely suffer from that sort of problem since its power comes from the combination of blue and white.