Landing pages are probably the most underrated type of web page out there but it’s importance is crucial in online marketing. Purpose? Present the customer with a specific and direct promotion or offer in order to achieve a conversion goal (occurs when a customer completes an offer/purpose) of a business campaign.
So why are landing pages underrated? The reason is simple. I don’t want to speculate that most companies don’t give the right importance to their landing pages, but that might be it. Result? A poor, boring and totally wrong landing page design which can’t captivate users. To be honest looking for inspiring and really good examples for this article was the toughest part of my week. I looked at more than 100 landing pages ending up with just 15. You will probably do a quick search and find dozens of templates, so why just 15? First free tip: avoid the use of templates on your own landing pages, I’ve actually found 3 distinct landing page deals with the same layout and that’s not good for a marketing campaign. If a company doesn’t give the right importance to their platform of promotion why would they give it to their product?
The purpose of this article is to give you some insights and help you build a decent landing page. Below I’ve listed some tips plus 15 stunning and hand-picked examples that are currently implemented to inspire your day.
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Being a web designer, whether it’s freelancing or working in house, is a difficult job. There are a lot more skills needed than just knowing how to code a web site. If you’ve ever considered becoming a web designer, continue reading to see some of the skills needed to compete in the job and freelance web design market. Some of the skills might surprise you.Read More
Graffiti art, and underground street culture in general, has long been seen as provocative and uncompromising. It has close connections to gang culture; originally vandalizing objects and places to mark their territory. Today, graffiti art is now a respected and new art form, a rich medium with no restrictions and plenty of freedom to work with.Read More
Finding the right font for your design work can often be really frustrating and time consuming. For that reason you should always have plenty of various fonts in your toolbox. When was the last time you downloaded a nice and pretty font? It’s time for you to update your font library with some fresh and stunning fonts. This article presents 50 fresh and beautiful fonts from 2011 to enliven your design work as well as a few typography tips. The list contains many smooth and solid fonts that are suitable for web design as well as some funkier and nontraditional fonts that will add that extra something to your digital art. And did I mention that all the fonts are completely free? (some fonts might be available only as demo versions). Also here are a few tips to consider when working with type.Read More
First of all, what is A/B split testing? In basic terms A/B split testing is a variety of marketing testing where customers randomly receive almost identical, yet slightly different, test samples. This method can efficiently be used in various niches such as brochures, email campaigns and landing pages. A/B split testing can help you to improve conversion rates, better understand visitor behavior, test out new products and much more. Email newsletter services like Mailchimp have already implemented A/B split testing in their feature range.
More and more people are becoming aware of A/B split testing and not without reason. Case studies and examples show how greatly testing can improve a site’s performance, usability and conversions. What’s more, it costs you comparatively nothing. There are plenty of useful tools already made like Google Website Optimizer which cost you nothing. Continue reading to find comprehensive guides on A/B split testing, exciting case studies, useful tools and resources.Read More
Project management and collaboration skills play a major role in every business and often the outcome of a project is highly affected by the initial planning and monitoring stages of a project. Project management is especially important for small and flexible businesses where all the work is based on a few people who have to communicate and develop the workflow. Globalization has made collaboration even more essential since many modern businesses like web design agencies don’t even have a constant address – people all around the world are working from their home.
Web-based project management and collaboration tools are the top choice of hundreds of entrepreneurs and thousands of small and medium size businesses. These tools will maximize your productivity, organization, and help you keep on top of your projects effortlessly. Keep track of your projects, manage your workers, set milestones, schedule your work, upload your files, send invoices, sync with your mobile – all of these features and more make these apps almost necessary.Read More
So you’ve decided to launch a magazine/newsletter type of website, have figured it all out but don’t know anything about the technical stuff? Don’t worry, that’s not a problem since many great CMS services such as WordPress and theme marketplaces like ThemeForest are around. A magazine/newsletter type of website will always generate a lot of content and attract many visitors therefore you need to choose a theme that’s practical, responsive, good-looking, yet integrated with an efficient CMS system. Where to get all that? Should you hire a professional designer and developer? You might do that, however since there’s a number of various awesome theme marketplaces there’s no need to. At these marketplaces you can purchase high-quality unique premium themes for ridiculously low prices. Continue reading to discover 40 fresh and stunning premium magazine/newsletter WordPress themes.Read More