Logos are one of the most important components of a successful brand. They embody a company’s message and display its personality. A logo should be as creative and professional as possible since it becomes the company’s identity and what consumers remember.
This year, the design world has seen some amazing logos and we wanted to display some of the best for you as a source of inspiration. They show some great creativity with the use of negative space and what you can do with type to make a real impact.
This first set comes from actual web and print campaigns:
Effective use of the number 9 as the leaf of the plant.
A successful brand identity campaign for Missile Energy Drink.
Creative use of the “f” and “t” for this new fitness startup.
Great, simple logo for this media company.
Inventive use of the punching glove for this Brighton-based web development company
Online boutique creatively using one side of the hanger in this design
The dental practice uses a different color on its website, but same creative design.
Logo creatively suggests a sandwich which is perfect for this deli/cafe.
Check out the website to see how Bloom hosting uses this logo.
Great use of whitespace for this company’s logo
The logo displays the effect of sound waves moving through the word.
Great logo to represent this online retail store that sells compact products.
Brand identity for the Edge Board chopping board.
The following logos are not necessarily picked up by a business, but I thought I would share them for inspiration. I found them each creative in their own way. Enjoy!
Creative use of the type to use the r’s for the cherries.
The handle of the gavel is a sewing needle designed to unite fashion with law.
The “S” in the word “session” becomes the curve of the guitar.
Notice the green leaf wrapped around the cup.
This one speaks for itself!
The coffee in the cup doubles as a roll of bread.
Do you see any favorites in the bunch? Which logos inspire you?