Going freelance nowadays is a path many designers and developers take, not only because of job vacancies being on the low side, but also because there are some clear advantages to it. While working for a company is more secure and organized, going freelance is something most of us have thought about at least once. Working by yourself means you need some special skills, such as being able to work alone, to respect schedules and deadlines and to be able to market yourself better than the others. None of these is easy to do and not being able to follow some specific rules will ruin your freelance career. Therefore before going freelance, take a look at the following questions and try to ask yourself if this is indeed the right path for you to follow.Read More
There are probably thousands of articles on the web talking about Google Analytics, such as how to use the free reporting tool, how to set up Google Analytics for your website, and what Google Analytics reports you can take advantage of. This is all great information, especially for novice website designers. What I think is missing is the most critical piece of information, which is “How do I analyze these Google Analytics reports in order to actually make impactful changes to my website?” In this article we are going to answer that question, as well as, provide you with some examples of taking certain data from Google Analytics, analyzing it, and then using it to make changes to your website and/or website marketing.Read More
An artist is a creative who creates to satisfy their own aesthetic pleasure, unconcerned with the wants and needs of others. However a designer is a creative who creates in hopes of satisfying the wants and needs of others with their art, casting aside their own individual creative desires. This is an important fact to always keep in mind for any professional in the creative field, because quite often we tend to forget that we make our living creating art that MUST be found appealing to others and not just ourselves. Of course for any person with creative talent this is a major downside, but that is what we sign up for when taking on the designer role. Now, what does sociology have to do with any of this?Read More
Frequently Asked Questions is a good section to have in your website. They give users a chance to figure out things by themselves instead of wasting resources (both yours and theirs) with a 1-to-1 conversation (chat, Skype, messenger and so on).
But FAQ’s are a different type of content. Just like search and sitemap, it has its own particularities and things that you can do to improve user experience. You have to keep in mind, for instance, that users don’t go to FAQ pages, you have to lead them there.
Here we’ll see a couple of thoughts about it, good practices, inspiration and tools.
So, let’s rock!Read More
Well, it’s that time of year again. The time when high school seniors, some overachieving juniors as well, begin to finally see their educational journey for the upcoming fall be just right around the corner. By now probably close to a billion, if not more, college applications have been completed and processed by admission boards for this group of young individuals looking to expand their minds by pursuing higher education. At first glance this seems like a great scenario, having young people putting care and consideration into their future is what everyone loves to see. However, what if these graduating students are making the wrong choice about their educational journeys?Read More
Web design is such a broad field that mistakes can be spotted all over the place – it is almost impossible to deliver a product without a mistake until you undergo full testing, which not everybody has the financial power or time to do. These mistakes can range from a few pixels of padding missing to using a wrong number of fonts. Today we’ll take a look at some of the problems people make so that next time you deliver or design a product you can avoid these pitfalls. This way your products will be better overall and your design skills will be appreciated even more.Read More