An artist is a creative who creates to satisfy their own aesthetic pleasure, unconcerned with the wants and needs of others. However a designer is a creative who creates in hopes of satisfying the wants and needs of others with their art, casting aside their own individual creative desires. This is an important fact to always keep in mind for any professional in the creative field, because quite often we tend to forget that we make our living creating art that MUST be found appealing to others and not just ourselves. Of course for any person with creative talent this is a major downside, but that is what we sign up for when taking on the designer role. Now, what does sociology have to do with any of this?Read More
Frequently Asked Questions is a good section to have in your website. They give users a chance to figure out things by themselves instead of wasting resources (both yours and theirs) with a 1-to-1 conversation (chat, Skype, messenger and so on).
But FAQ’s are a different type of content. Just like search and sitemap, it has its own particularities and things that you can do to improve user experience. You have to keep in mind, for instance, that users don’t go to FAQ pages, you have to lead them there.
Here we’ll see a couple of thoughts about it, good practices, inspiration and tools.
So, let’s rock!Read More
Well, it’s that time of year again. The time when high school seniors, some overachieving juniors as well, begin to finally see their educational journey for the upcoming fall be just right around the corner. By now probably close to a billion, if not more, college applications have been completed and processed by admission boards for this group of young individuals looking to expand their minds by pursuing higher education. At first glance this seems like a great scenario, having young people putting care and consideration into their future is what everyone loves to see. However, what if these graduating students are making the wrong choice about their educational journeys?Read More
Web design is such a broad field that mistakes can be spotted all over the place – it is almost impossible to deliver a product without a mistake until you undergo full testing, which not everybody has the financial power or time to do. These mistakes can range from a few pixels of padding missing to using a wrong number of fonts. Today we’ll take a look at some of the problems people make so that next time you deliver or design a product you can avoid these pitfalls. This way your products will be better overall and your design skills will be appreciated even more.Read More
Working as a freelancer has many benefits, you work your own hours, you don’t have to worry about a nagging boss, you can work in your underwear.. the list goes on. One area of freelancing that’s tough though is maintaining efficiency.
As a freelancer, you become your own task master. This means you’re not only responsible for making sure you complete tasks, but just as importantly you need to determine which tasks are to be performed in the first place. For people who lack motivation and/or self-discipline, this can present a big problem. Combined with the numerous distractions a freelancer faces e.g. family/friends, favorite TV shows, temptation to sleep til lunch; you have a formula for incredible inefficiency. In this article we’ll look at the benefits of being more efficient and then some road tested ways of dramatically improving your efficiency.Read More
Do you use Content Marketing as a strategy for increasing website traffic? If so, then you know just how valuable content marketing can be for a website owner. The one negative that comes with content marketing is that it’s time consuming creating valuable content that your audience will want to consume. Not only does it take time to create valuable online content, but many website owners also have a hard time coming up with new content ideas. This article is meant to provide you with 7 ideas for turning existing content into new content.Read More