Landing pages are probably the most underrated type of web page out there but it’s importance is crucial in online marketing. Purpose? Present the customer with a specific and direct promotion or offer in order to achieve a conversion goal (occurs when a customer completes an offer/purpose) of a business campaign.
So why are landing pages underrated? The reason is simple. I don’t want to speculate that most companies don’t give the right importance to their landing pages, but that might be it. Result? A poor, boring and totally wrong landing page design which can’t captivate users. To be honest looking for inspiring and really good examples for this article was the toughest part of my week. I looked at more than 100 landing pages ending up with just 15. You will probably do a quick search and find dozens of templates, so why just 15? First free tip: avoid the use of templates on your own landing pages, I’ve actually found 3 distinct landing page deals with the same layout and that’s not good for a marketing campaign. If a company doesn’t give the right importance to their platform of promotion why would they give it to their product?
The purpose of this article is to give you some insights and help you build a decent landing page. Below I’ve listed some tips plus 15 stunning and hand-picked examples that are currently implemented to inspire your day.
Enjoy it!Read More
Being a web designer, whether it’s freelancing or working in house, is a difficult job. There are a lot more skills needed than just knowing how to code a web site. If you’ve ever considered becoming a web designer, continue reading to see some of the skills needed to compete in the job and freelance web design market. Some of the skills might surprise you.Read More
First of all, what is A/B split testing? In basic terms A/B split testing is a variety of marketing testing where customers randomly receive almost identical, yet slightly different, test samples. This method can efficiently be used in various niches such as brochures, email campaigns and landing pages. A/B split testing can help you to improve conversion rates, better understand visitor behavior, test out new products and much more. Email newsletter services like Mailchimp have already implemented A/B split testing in their feature range.
More and more people are becoming aware of A/B split testing and not without reason. Case studies and examples show how greatly testing can improve a site’s performance, usability and conversions. What’s more, it costs you comparatively nothing. There are plenty of useful tools already made like Google Website Optimizer which cost you nothing. Continue reading to find comprehensive guides on A/B split testing, exciting case studies, useful tools and resources.Read More
Project management and collaboration skills play a major role in every business and often the outcome of a project is highly affected by the initial planning and monitoring stages of a project. Project management is especially important for small and flexible businesses where all the work is based on a few people who have to communicate and develop the workflow. Globalization has made collaboration even more essential since many modern businesses like web design agencies don’t even have a constant address – people all around the world are working from their home.
Web-based project management and collaboration tools are the top choice of hundreds of entrepreneurs and thousands of small and medium size businesses. These tools will maximize your productivity, organization, and help you keep on top of your projects effortlessly. Keep track of your projects, manage your workers, set milestones, schedule your work, upload your files, send invoices, sync with your mobile – all of these features and more make these apps almost necessary.Read More
When I was starting out as a web developer, I had to face some struggles when finding solutions to some of my problems. I had to learn and try new things but there weren’t as many tutorials as there are today. The best alternative was to learn and study from the work of others, analyzing their process and work methods.
These days, it seems like a new tutorial appears every minute, but personally I believe that looking at actual implemented solutions is still a powerful way to learn, and you also have many tools and methods at your disposal which can help you see and figure out how your favourite websites were built. Everything you need to know and learn is right in front of you and at your disposal.Read More
Web designers and web developers often wonder what kind of things they should do so that their audience will love them. Today we will talk about those little things that create a big impact on people throughout the internet.
As an avid internet user myself, I usually remember a website (even if it has a very difficult domain name) that gave an impact to me. Like the way how every elements are laid out in harmony, the simplicity or complexity (in a good way), and many more.
What are we waiting for? I’ll start with a few things and I hope you’ll add more in the comments!Read More