Landing Page: Tips, Tools and Inspiring Examples

Posted in Tips, Tools, Web Design • Posted on 10 Comments

Landing pages are probably the most underrated type of web page out there but it’s importance is crucial in online marketing. Purpose? Present the customer with a specific and direct promotion or offer in order to achieve a conversion goal (occurs when a customer completes an offer/purpose) of a business campaign.

So why are landing pages underrated? The reason is simple. I don’t want to speculate that most companies don’t give the right importance to their landing pages, but that might be it. Result? A poor, boring and totally wrong landing page design which can’t captivate users. To be honest looking for inspiring and really good examples for this article was the toughest part of my week. I looked at more than 100 landing pages ending up with just 15. You will probably do a quick search and find dozens of templates, so why just 15? First free tip: avoid the use of templates on your own landing pages, I’ve actually found 3 distinct landing page deals with the same layout and that’s not good for a marketing campaign. If a company doesn’t give the right importance to their platform of promotion why would they give it to their product?

The purpose of this article is to give you some insights and help you build a decent landing page. Below I’ve listed some tips plus 15 stunning and hand-picked examples that are currently implemented to inspire your day.

Enjoy it!

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The Effective Ways To Increase Your Facebook Fans

Posted in Social Media, Tips, Web Design • Posted on 21 Comments

Facebook is one of the leading marketing tools that businesses use these days to find new customers, stay in touch with their existing customers, provide assistance to their existing customers and promote new products. While Facebook is the best social media platform to connect with your customers will Facebook serve as an effective marketing tool for you too?

The best way to use Facebook as a marketing tool is to create a Facebook Fan Page that is related to your business, but the fans on that Facebook page don’t appear magically. You have to compel Facebook users to click on that ‘LIKE’ button on the top of your Facebook Page and make you feel good about using Facebook for your marketing. Everyone nowadays wants more and more fans but it’s not that easy to get them. I have worked on many start ups, and have helped those start ups increase the number of Fans on their Facebook Pages from nil to a respectable number, and thus from that experience, I can talk about some effective tricks here, to help you raise the number of fans on your Facebook Page, and make you feel good about it.

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Do You Have What It Takes To Be A Web Designer?

Posted in Web Design • Posted on 10 Comments

Being a web designer, whether it’s freelancing or working in house, is a difficult job. There are a lot more skills needed than just knowing how to code a web site. If you’ve ever considered becoming a web designer, continue reading to see some of the skills needed to compete in the job and freelance web design market. Some of the skills might surprise you.

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The Complete Guide to E-mail Marketing: You won’t believe what you will learn

Posted in Freelance, Social Media, Tips, Web Design • Posted on 34 Comments

Think of the number of times that you have submitted your e-mail address somewhere. It seems that whenever you visit some website you will most likely leave your e-mail address there: they ask you, they force you, they trick you – they will do anything to get this tiny piece of information.  “The money is in the list” – that’s what marketers say.

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Social Media Trends: Current Top Reporting Tools For Twitter

Posted in Social Media, Tools, Web Design • Posted on 7 Comments

Are you asking yourself these questions about your social marketing efforts? If you’re not, you be losing easy traffic and sales. The reason is that testing and tracking your social media campaigns is absolutely crucial to your success if you use social marketing to promote your business. If you aren’t taking advantage of all the free tools that are available to help you discover how successful your social media efforts are, then you are wasting both time and money.

Before you start marketing on social sites, choose the tools you need that will help you reach your marketing goals and save you both time and money. Below are 14 tools you may use to help you more effectively build a social media platform.

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Ultimate Guide to A/B Split Testing – Articles, Tips, Case Studies, Tools and Resources

Posted in Tips, Tools, Usability, Web Design • Posted on 9 Comments

First of all, what is A/B split testing? In basic terms A/B split testing is a variety of marketing testing where customers randomly receive almost identical, yet slightly different, test samples. This method can efficiently be used in various niches such as brochures, email campaigns and landing pages. A/B split testing can help you to improve conversion rates, better understand visitor behavior, test out new products and much more. Email newsletter services like Mailchimp have already implemented A/B split testing in their feature range.

More and more people are becoming aware of A/B split testing and not without reason. Case studies and examples show how greatly testing can improve a site’s performance, usability and conversions. What’s more, it costs you comparatively nothing. There are plenty of useful tools already made like Google Website Optimizer which cost you nothing. Continue reading to find comprehensive guides on A/B split testing, exciting case studies, useful tools and resources.

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30 Greatest Online Project Management and Collaboration Tools For Easy Communication!

Posted in Freelance, Tools, Web Design • Posted on 19 Comments

Project management and collaboration skills play a major role in every business and often the outcome of a project is highly affected by the initial planning and monitoring stages of a project. Project management is especially important for small and flexible businesses where all the work is based on a few people who have to communicate and develop the workflow. Globalization has made collaboration even more essential since many modern businesses like web design agencies don’t even have a constant address – people all around the world are working from their home.

Web-based project management and collaboration tools are the top choice of hundreds of entrepreneurs and thousands of small and medium size businesses. These tools will maximize your productivity, organization, and help you keep on top of your projects effortlessly. Keep track of your projects, manage your workers, set milestones, schedule your work, upload your files, send invoices, sync with your mobile – all of these features and more make these apps almost necessary.

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How to Stay Ahead of Your Competitors and get More Offers as a Freelance Designer

Posted in Freelance, Web Design • Posted on 10 Comments

Every time I’m in need of design work and I visit my favorite freelancer portal I become really disappointed, not just because of the fact that it is usually difficult to get great talent but also because of how manipulated the system is.

I once tried to hire someone on one of these sites to help me design some graphics only to waste two precious days trying to explain what I wanted while at the same time ending up being disappointed. The problem isn’t with the fact that there aren’t great designers out there, it is because they are all relying on a system that is making it difficult for them to move forward.

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Web Development Tools, Elements and Techniques

Posted in Tips, Tools, Web Design • Posted on 10 Comments

When I was starting out as a web developer, I had to face some struggles when finding solutions to some of my problems. I had to learn and try new things but there weren’t as many tutorials as there are today. The best alternative was to learn and study from the work of others, analyzing their process and work methods.

These days, it seems like a new tutorial appears every minute, but personally I believe that looking at actual implemented solutions is still a powerful way to learn, and you also have many tools and methods at your disposal which can help you see and figure out how your favourite websites were built. Everything you need to know and learn is right in front of you and at your disposal.

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Things Web Designers Do That People Love

Posted in Tips, Web Design • Posted on 18 Comments

Web designers and web developers often wonder what kind of things they should do so that their audience will love them. Today we will talk about those little things that create a big impact on people throughout the internet.

As an avid internet user myself, I usually remember a website (even if it has a very difficult domain name) that gave an impact to me. Like the way how every elements are laid out in harmony, the simplicity or complexity (in a good way), and many more.

What are we waiting for? I’ll start with a few things and I hope you’ll add more in the comments!

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