Facebook is one of the leading marketing tools that businesses use these days to find new customers, stay in touch with their existing customers, provide assistance to their existing customers and promote new products. While Facebook is the best social media platform to connect with your customers will Facebook serve as an effective marketing tool for you too?
The best way to use Facebook as a marketing tool is to create a Facebook Fan Page that is related to your business, but the fans on that Facebook page don’t appear magically. You have to compel Facebook users to click on that ‘LIKE’ button on the top of your Facebook Page and make you feel good about using Facebook for your marketing. Everyone nowadays wants more and more fans but it’s not that easy to get them. I have worked on many start ups, and have helped those start ups increase the number of Fans on their Facebook Pages from nil to a respectable number, and thus from that experience, I can talk about some effective tricks here, to help you raise the number of fans on your Facebook Page, and make you feel good about it.
Think of the number of times that you have submitted your e-mail address somewhere. It seems that whenever you visit some website you will most likely leave your e-mail address there: they ask you, they force you, they trick you – they will do anything to get this tiny piece of information. “The money is in the list” – that’s what marketers say.
Are you asking yourself these questions about your social marketing efforts? If you’re not, you be losing easy traffic and sales. The reason is that testing and tracking your social media campaigns is absolutely crucial to your success if you use social marketing to promote your business. If you aren’t taking advantage of all the free tools that are available to help you discover how successful your social media efforts are, then you are wasting both time and money.
Before you start marketing on social sites, choose the tools you need that will help you reach your marketing goals and save you both time and money. Below are 14 tools you may use to help you more effectively build a social media platform.
Twitter is the next best thing since sliced bread. We get it. We know. Since sliced bread was pretty easy to figure out, you’d think Twitter would be too. After all, it’s only 140 characters, right? Wrong.
The amount of Twitter abuse going around the Twitterverse is mind-boggling! Some offenses are worse than others. While we can ignore a few of them, there are some that we just can’t.
Don’t get me wrong. Twitter isn’t a cutthroat place where you make one mistake and people unfollow you. But Twitter is not a nonsense place (despite the Justin Beiber craze you see there some times).
We realize that you may be new, that you may be finding your way around, or simply trying out the myriad of new Twitter services that crop up. But what you need to realize is that your Twitter followers need to be treated with respect. Don’t go filling their timeline with one-word tweets that read ‘Lol!’ It makes you look like a bit of an idiot to be honest. Like that person on the train who laughs out loud in the middle of the crowded train. No one’s going to ask, what’s so funny? They’re going to give you a look and then ignore you.
The above scenario is what’s happening to you on Twitter if you’re using and abusing the following Twitter trends.
Recently there has been a race between major social networks to acquire just about every widely used services such as Skype, Fridge, Tweetdeck, and Imeem. Be it the users they are after or the service itself, ordinary people like me are often taken by surprise by their decision. We’re talking about millions to billions of dollars per acquisition.
• Google + and Fridge
• Facebook and Skype
• MySpace and Imeem
• Twitter and TweetDeck
For a couple of weeks now Google+ is the talk of geeks and nerds on message boards, the mass reception was unexpected, as the Google+ team had to disable invites for a couple of days due to insane demand. In its second week, Google+ already has 10 million beta testers, and is still growing as I write this. Google+ is now in its third week.
The problem with social networks like Facebook and Twitter today is that the front page is always filled with buzz from people you barely even know. You can configure it to show only your close friends, but the process is somehow not appealing. How do you solve this jam-packed social network and transform it into a personal one?
Question and Answer networks are becoming increasing more popular, not only for people seeking answer, but more so for the people seeking to provide answers. Answering questions on these sites allow individuals to demonstrate their authority on a particular topic and promote themselves, their company, and their products or services in the right setting.
The question most people have when it comes to Q&A sites is which one is best? To help you decide the best network to choose, here’s a breakdown of three top Q&A networks in terms of statistics, features, and functionality.
Many companies use a virtual mascot or avatar to represent their product or service on the Web. At first glance it seems so simple, just follow the well-known guidelines and voilà, you have a cool mascot that keeps people engaged with your site. But is it really that easy? After doing some research I ended up noting that most of the popular mascots and avatars are of rather the same type – there is some personality but not much movement. That raised questions: How much room is there for development and why are mascots so popular?
So you have your Twitter and Facebook, why do you need to join a private/personal social network? Ask yourself first if you’re really connecting to the people close to you, like your family and close friends, not just an acquaintance or a friend of a friend. Path, Fridge, and Google+ seem to have found a solution: developing a private network for people. No worries about your boss seeing things he shouldn’t see.
Another reason to join one of the three? For freelancers, social media people, and other readers of 1stwebdesigner, I’m pretty sure that your feeds are so filled with updates from websites you are subscribed to that it no longer looks like a social networking site but a feed reader. Then there are people who’d add you as a contact even if you’ve just met once or twice, it’s a little awkward to just reject or ignore them (at least for some) right? Worry no more, read on!
We all know what Facebook is. Most of the people we know use it to connect and to entertain themselves through games. What made it popular and successful is how it revolutionized social media, sharing of information and online entertainment. Facebook users range from civilians to politicians, actors and actresses, music bands and charity organizations, and just about anybody that can use a computer and has internet access.
Of course Facebook has its issues with user information being used in advertisements and tons of privacy and security issues, but let’s not dwell on the dark side and see why Facebook is hot. You know, ignorance is bliss.