The fold, also known as the scroll, is the position on a web site where the browsers will begin to scroll down. Elements that can’t be seen without scrolling down are “below the fold” and some people believe that it is smart to keep the important information above the fold and don’t force the user to scroll down to view it. The whole space below the fold is for less important information and, depending on the resolution of the screen, this can be at around 600 pixels down on a 1024 x 768 screen, 850 pixels down on a 1200 x 1024 screen and around 1030 pixels down on a big 1600 x 1200 screen.Read More
Call-to-action pages are dedicated to prompt visitors to take a desired action, whether an opt-in, a sale or any type of click that brings a user one step closer to a company’s goal. Basically, any website can be classified as a call to action page because virtually every person who creates a website has a specific action he/she wants a visitor to take.
Most websites commit at least one of the top crimes listed below. Do you agree with the choices?Read More
My grandpa, somehow, still prefers raw milk (which includes milking the cow himself) over pasteurized milk. He advocates that “the human race existed long before pasteurized milk was heard of.” I won’t be discussing the benefits of pasteurized milk, but I wanted to shed some light on human nature which finds it hard to shed its old skin in order to wear the better one. He does drink pasteurized milk daily as we don’t have cows in our backyard yet he continues to rant about his good old days of raw milk. Somehow, I found Bret Victor’s view on Interaction Design almost related to my grandpa’s situation. It was more of a love to hate you situation.Read More
The internet is the most important tool in modern society. Through its use, people have access to a wealth of opportunity and information. This access of course includes things like communication, business, social interactions, entertainment, shopping, and so much more between people virtually anywhere in the world on a daily basis. Simply describing the internet as an important tool would just not be enough. In actuality it is a vital necessity, and one can’t truly survive without it. With that being stated, can you imagine what it would be like not to be able to view the internet?Read More
Colors exist not only to make your site look pretty. Colors have a more important function – to make your site usable. A pretty site is not something to object against but when pretty colors make the text on site unreadable, this isn’t something to be proud of. This is why a designer must always think of readability first and beauty second when choosing the colors for a site.
When you think about the number of available colors, it looks easy to pick a bunch of them that go well together and are readable. If you stick with classic background colors, such as white (FFFFFF), or very light gray (F5F5F5, FAFAFA, FCFCFC, etc.) and foreground colors such as black (000000), or very dark gray (080808, 050505, 030303, etc.), or the lightest/darkest pair of the main color (i.e. red, green, blue or whatever color you are using) on your site you might wonder why readability is an issue at all. However, sooner or later you will get fed up with these classic combinations everybody is using and you will want something fancier.Read More
Remember back when if you wanted to add interactivity to your site to improve the UX aspect to make it more appealing to visitors, you had to immediately go to a flash outlet? Well that sure does seem like a long time ago now, surprisingly so because it was just a few short years ago. The decline of Flash use for these instances can be credited to advances in web technologies such as HTML5, CSS3, and jQuery. These advancements have made the use of Flash in most cases an outdated and inefficient method of tackling interactivity in a website. That is why in this article, we’re going to take a look at HTML5, CSS3, and jQuery tutorials, techniques, and resources that can replace aspects of a website where the use of Flash was the dominant and most practical option.Read More
First of all, what is A/B split testing? In basic terms A/B split testing is a variety of marketing testing where customers randomly receive almost identical, yet slightly different, test samples. This method can efficiently be used in various niches such as brochures, email campaigns and landing pages. A/B split testing can help you to improve conversion rates, better understand visitor behavior, test out new products and much more. Email newsletter services like Mailchimp have already implemented A/B split testing in their feature range.
More and more people are becoming aware of A/B split testing and not without reason. Case studies and examples show how greatly testing can improve a site’s performance, usability and conversions. What’s more, it costs you comparatively nothing. There are plenty of useful tools already made like Google Website Optimizer which cost you nothing. Continue reading to find comprehensive guides on A/B split testing, exciting case studies, useful tools and resources.Read More
Helen Keller, the deaf-blind and renowned American author and lecturer, who became world-famous for her passion towards preaching the importance of living a good life, conveyed an important message to the world through her life by overcoming the odds of sight and hearing deprivation. Hers was truly an outstanding case of determination and confidence. There are thousands of Helen Keller’s with hearing, sight, movement and cognitive disabilities out there in the world, dreaming and striving to lead a normal life as others.
With internet now becoming a necessity in the modern life, it’s really important to create applications that are easy to use for all equally – yes those Helen Kellers too. As a web designer we create experiences for the users and put them in the front seat, with our decisions relating to the interface. Equally important as following best practices and standards is to design UI for systems that are accessible to all types of users – Accessible Design, is what we should be aiming for.Read More
Having good structure and navigation with poor layout does not provide a bright future for your website or application. However, having good layout design with poor structure and navigation does not provide a future at all.
Aesthetics is an important factor, but keep in mind that usability must be number one on your list. When I started designing websites and interfaces, my main, and probably only, concern was to make something beautiful that would catch the user’s attention – I had no idea about how wrong I was. If the user does not know where to go or how to proceed, he will close the page within 5 to 10 seconds.