22 Written Articles

48 Comments Best Comments First
  • Casey John

    Wednesday, July 7th, 2010 02:50

    30

    Great post!

    Thanks for outlining how to make a logo, I hadn’t even thought about making logos that look good in black and white.

    +3
  • malchov

    Friday, May 14th, 2010 00:15

    29

    HP has the greatest logo of all time. HONDA is sexy. And have you seen the logo of polish gas company ORLEN?

    +3
  • ZuTroy

    Tuesday, April 27th, 2010 21:01

    23

    Thom is completely right. even though this article points out some really great things to remember when creating a logo, the use (or mis-use) of English made my head hurt. I find this quite commonly among design blogs. We designers tend to have the attitude of “Hey, I majored in Art, not English” but I say that’s crap. How hard is it to find someone who speaks well to proofread an article for you? When you are outsourcing your writing to the Philippines for $3/article or page this is what you get. Still, not very hard to have it proofread.

    Jeff, you are an idiot. And yes, I’m making fun of you. Thom however wasn’t making fun of anyone, he was giving some badly needed feedback.

    +2
  • Travis Ulrich

    Monday, April 12th, 2010 17:30

    17

    Good summary. I’m a big fan of using negative space as it’s own element (as I’ve tried to do with my own logo). WWF is another very good example of this.

    I have a lot of experience doing artwork for screen printing and I’d stress to designers to limit colours and stay away from gradients or at the very least, make sure your logo is legible without them as well.

    +2
  • Lyss

    Thursday, March 10th, 2011 17:33

    38

    I’m glad I stumbled upon this site! I’m planning on starting a new business next month and am really struggling with logo/branding ideas, I’ll be self employed doing a wide range of things. As you said, keep it simple! I’m going to have to get my sketch pad out and start working on a simple look.

    +2
  • ChrisDigital

    Tuesday, April 13th, 2010 23:11

    19

    These are great tips, a lot of people forget about the process of working in black and white which is relevant to things like faxing and photocopying, and making stencils, etc. I also like to view my work at 25px, 35px, 50px square on screen, this in relevant to digital applications and metaphorically speaking viewing the logo from 100 yards away on the street. I need to write down all the things I do in my design process… it might be a fun post :-)

    +2
  • Brett Widmann

    Thursday, December 9th, 2010 00:59

    36

    This is a really good article. I will definitely be referring back to this when I design logos in teh future. Thanks for sharing.

    +2
  • Gopal Bhattacharjee

    Monday, April 12th, 2010 07:04

    10

    A good article….thanx to Daniel.

    +1
  • Nico

    Monday, April 12th, 2010 02:33

    4

    The most important point you mentions was logo looking good on both black and white since sometimes people get fixated on a logo that looks amazing on a dark/black color and then when they need to print it on letter heads or invoices the logo looks fad and weak.

    The 360 automated logo would most likely suffer from that sort of problem since its power comes from the combination of blue and white.

    +1
  • Jared Detroit

    Tuesday, April 13th, 2010 05:29

    18

    Excellent points! My favorite points are keeping it simple, timeless, and having your logo work on a variety of mediums. Too many logos try to be complex and trendy for the time but like many of the “trendy” companies and logos of the time, they’re quickly outdated.

    +1
  • designfollow

    Monday, April 12th, 2010 01:52

    3

    great Tips.

    thank you very much.

    +1
  • setia nugraha

    Sunday, April 11th, 2010 23:43

    2

    Great article!! Thanks for sharing

    +1
  • edEngine

    Thursday, April 22nd, 2010 13:49

    22

    Cool article ! Thanks !

    +1
  • Mary Lou

    Sunday, April 18th, 2010 06:09

    21

    Thanks Daniel for an interesting and informative piece. The tips are clear and usable~

    +1
  • Web Risorsa

    Friday, April 16th, 2010 01:24

    20

    Impressive rules for new designers. They must have to read this for good exposure in their domain…

    +1
  • Scross

    Monday, April 12th, 2010 02:40

    5

    Cheers for the great breakdown and examples of logo design. The design process can be so arbitrary and particular to the designer involved that sometimes it seems like a mountain far too high to climb.

    Just a note on Timelessness – I think once you’ve made the decision on a logo for your company, it’s very important to allow your target market to get used and become educated in what your logo (and therefore company/business) stands for. This can only happen over time and if you continuely change the logo, your target audience will lose any idea of what you stand for. Longevity (as in coca-cola’s case), is one of the keys to Timelessness.

    +1
  • Nicole Phillips

    Monday, April 12th, 2010 16:59

    16

    Great article. I will definitely keep these things in mind when designing for a client or for myself in the future.

    +1
  • Mircea Alexandru

    Monday, April 12th, 2010 09:29

    12

    great article Daniel.

    +1
  • Poonam

    Monday, April 12th, 2010 07:37

    11

    Gr8 post………learned good points about logos, thanks :)

    +1
  • Manjit Sohal

    Monday, April 12th, 2010 11:12

    13

    very useful article. will certainly help on future logo projects. Thanks!

    +1
  • Allan Davies

    Monday, April 12th, 2010 15:27

    15

    I love the black on white and white on black ideas, also how it should be able to be drawn with a pen. I think keeping those ideas in mind while creating a logo will help to keep it nice and simple. It’s really easy to get carried away and creating a design that is too complex.

    +1
  • jabga

    Monday, April 12th, 2010 03:52

    6

    A great inspiring article !
    I liked WWF logo a lot

    +1
  • Stephan

    Monday, April 12th, 2010 13:50

    14

    This is a great check list! It covers all the basics needed for logo design and leaves enough wiggle room for unexpected client “upgrades”. ;) Thank you!

    +1
  • darryl brocklesby

    Tuesday, May 4th, 2010 15:45

    24

    Well worth a read and interesting article given me some food for thought.

    +1
  • Amr Emara

    Thursday, March 10th, 2011 19:13

    39

    if a client wants me to design a logo and i have to give him first samples of the logo.
    what color mode i design samples with rgb or cmyk ?
    and if he agree about the logo the final one should be cmyk or rgb?
    and what is the best software to design logos photoshop or illustrator?

    +1
  • Patrick

    Sunday, June 12th, 2011 21:22

    42

    Its a nice article, i real needed some thing like this…as am in the same industry :)

    +1
  • Kentaro Ann Arbor

    Thursday, April 21st, 2011 08:48

    41

    Nicely put together. Corporate branding is increasingly important in this world where anything unrecognized is immediately ignored.

    +1
  • Larry

    Sunday, April 11th, 2010 23:39

    1

    Great post!
    I wonder where logo designers get their inspiration from..

    +1
    • EnriqueG

      Friday, September 3rd, 2010 18:46

      31

      We get it from a well crafted process and tha ability to see shapes everywhere :)

      Great article btw.

      +1
    • Saad Bassi

      Monday, April 12th, 2010 04:19

      7

      There are a lot of logo galleries like Creattica, logo poond. Go check them out

      +1
  • Jonas kakaroto

    Thursday, July 7th, 2011 03:48

    43

    Very useful! Congratulations!!

    +1
  • nassour

    Thursday, September 1st, 2011 20:15

    44

    well done and thanks coz I couldn’t know the rules of creating good logos but now i know so keep on helping us guys.

    +1
  • Oliver Classen

    Thursday, November 24th, 2011 18:02

    48

    Thanks for the helpful hints. I need to design a logo for myself, at the moment the logo I have is very crappy, not much thought put into it. These tips will help me a lot :-) Oh btw nice blog, always find good stuff here

    +1
  • lolo

    Thursday, November 10th, 2011 09:29

    47

    Really thanks , I Translates this article to my language and I make a project (powerpoint) about it
    and of course I WROTE your name to reserve your rights

    really thanks

    +1
  • Larry

    Tuesday, November 8th, 2011 16:38

    46

    I think so many people are oblivious to how important these aspects are when coming up with a logo.

    +1
  • Mark

    Monday, November 7th, 2011 18:02

    45

    Number 3 is imperative. Ideally your logo needs to tell the story about who you are and what you do.

    +1
  • elisa

    Thursday, April 14th, 2011 04:39

    40

    VERY VERY useful…thanks for the tips, sooo very helpful..

    +1
  • Pete

    Thursday, January 6th, 2011 19:38

    37

    Good article, but you should really proofread your stuff before posting. For example, “2.Your logo should be easy to memorize and understand for everybody.”

    I hope my logo is easy to memorize and will undertake the action of understanding for everybody.

    +1
  • Vicki - VictoriaAnn Design

    Sunday, May 9th, 2010 14:19

    28

    Some great examples here of both good and utterly awful! Nice set of tips.

    +1
  • Project Center

    Friday, May 7th, 2010 22:53

    27

    This post now has me thinking about some of my favorite timeless logos. (and the Kit Kat comment above has me thinking about candy logos in particular-LOL)

    Your points are great reminders for logo designers.

    +1
  • Ron Horsley

    Friday, May 7th, 2010 20:34

    26

    I absolutely agree with the “old school” rules (and Paul Rand is definitely one of the best logo designers for modern designers to emulate). The cross-media versatility element is one that so many would-be clients and employers of mine don’t seem to get. They think I’m being neurotic or picky to ask “so many questions” about their market, their product/services, who their target customers are, etc. They want flashy, web-friendly interactive logos and crazy, multi-colored, fine-detailed logos that look great in presentation then can’t be accurately reproduced in b/w, or at half or quarter size, or on different substrates, etc.

    Logo design is not rocket science…it’s LOGO science.

    +1
  • Ahmad Ramadan

    Wednesday, May 5th, 2010 07:54

    25

    BiG Thanks
    I like Kit Kat Logo ……. Easy to save

    +1
  • Garcia Junior

    Monday, September 6th, 2010 01:07

    32

    Excellent post. Can I translate to portuguese and put on my blog?

    +1
  • DJ

    Monday, October 25th, 2010 18:39

    34

    If you guys want excellence go to a technical design school and stop crapping on those good enough to want to help others. This article is golden compare to some of the other grammar stricken crap out there on the web.

    +1
  • Ad

    Monday, April 12th, 2010 06:35

    9

    i’m thinking of making one. this really give me a breakthrough. thanks.

    0
  • Warren

    Thursday, November 18th, 2010 04:35

    35

    Great article. I’m thinking of a logo to use for my business. This article will be helpful.

    0
  • mintocity

    Monday, April 12th, 2010 06:00

    8

    You are absolutely right having an impressive logo brings you trust and potential clients… nice article.

    0
  • Chameleon Dsgn

    Monday, September 20th, 2010 08:03

    33

    The Veterinary Clinic logo very creative ….

    0
  • Oliver Classen

    Thursday, November 24th, 2011 18:02

    48

    Thanks for the helpful hints. I need to design a logo for myself, at the moment the logo I have is very crappy, not much thought put into it. These tips will help me a lot :-) Oh btw nice blog, always find good stuff here

    +1
  • lolo

    Thursday, November 10th, 2011 09:29

    47

    Really thanks , I Translates this article to my language and I make a project (powerpoint) about it
    and of course I WROTE your name to reserve your rights

    really thanks

    +1
  • Larry

    Tuesday, November 8th, 2011 16:38

    46

    I think so many people are oblivious to how important these aspects are when coming up with a logo.

    +1
  • Mark

    Monday, November 7th, 2011 18:02

    45

    Number 3 is imperative. Ideally your logo needs to tell the story about who you are and what you do.

    +1
  • nassour

    Thursday, September 1st, 2011 20:15

    44

    well done and thanks coz I couldn’t know the rules of creating good logos but now i know so keep on helping us guys.

    +1
  • Jonas kakaroto

    Thursday, July 7th, 2011 03:48

    43

    Very useful! Congratulations!!

    +1
  • Patrick

    Sunday, June 12th, 2011 21:22

    42

    Its a nice article, i real needed some thing like this…as am in the same industry :)

    +1
  • Kentaro Ann Arbor

    Thursday, April 21st, 2011 08:48

    41

    Nicely put together. Corporate branding is increasingly important in this world where anything unrecognized is immediately ignored.

    +1
  • elisa

    Thursday, April 14th, 2011 04:39

    40

    VERY VERY useful…thanks for the tips, sooo very helpful..

    +1
  • Amr Emara

    Thursday, March 10th, 2011 19:13

    39

    if a client wants me to design a logo and i have to give him first samples of the logo.
    what color mode i design samples with rgb or cmyk ?
    and if he agree about the logo the final one should be cmyk or rgb?
    and what is the best software to design logos photoshop or illustrator?

    +1
  • Lyss

    Thursday, March 10th, 2011 17:33

    38

    I’m glad I stumbled upon this site! I’m planning on starting a new business next month and am really struggling with logo/branding ideas, I’ll be self employed doing a wide range of things. As you said, keep it simple! I’m going to have to get my sketch pad out and start working on a simple look.

    +2
  • Pete

    Thursday, January 6th, 2011 19:38

    37

    Good article, but you should really proofread your stuff before posting. For example, “2.Your logo should be easy to memorize and understand for everybody.”

    I hope my logo is easy to memorize and will undertake the action of understanding for everybody.

    +1
  • Brett Widmann

    Thursday, December 9th, 2010 00:59

    36

    This is a really good article. I will definitely be referring back to this when I design logos in teh future. Thanks for sharing.

    +2
  • Warren

    Thursday, November 18th, 2010 04:35

    35

    Great article. I’m thinking of a logo to use for my business. This article will be helpful.

    0
  • DJ

    Monday, October 25th, 2010 18:39

    34

    If you guys want excellence go to a technical design school and stop crapping on those good enough to want to help others. This article is golden compare to some of the other grammar stricken crap out there on the web.

    +1
  • Chameleon Dsgn

    Monday, September 20th, 2010 08:03

    33

    The Veterinary Clinic logo very creative ….

    0
  • Garcia Junior

    Monday, September 6th, 2010 01:07

    32

    Excellent post. Can I translate to portuguese and put on my blog?

    +1
  • Casey John

    Wednesday, July 7th, 2010 02:50

    30

    Great post!

    Thanks for outlining how to make a logo, I hadn’t even thought about making logos that look good in black and white.

    +3
  • malchov

    Friday, May 14th, 2010 00:15

    29

    HP has the greatest logo of all time. HONDA is sexy. And have you seen the logo of polish gas company ORLEN?

    +3
  • Vicki - VictoriaAnn Design

    Sunday, May 9th, 2010 14:19

    28

    Some great examples here of both good and utterly awful! Nice set of tips.

    +1
  • Project Center

    Friday, May 7th, 2010 22:53

    27

    This post now has me thinking about some of my favorite timeless logos. (and the Kit Kat comment above has me thinking about candy logos in particular-LOL)

    Your points are great reminders for logo designers.

    +1
  • Ron Horsley

    Friday, May 7th, 2010 20:34

    26

    I absolutely agree with the “old school” rules (and Paul Rand is definitely one of the best logo designers for modern designers to emulate). The cross-media versatility element is one that so many would-be clients and employers of mine don’t seem to get. They think I’m being neurotic or picky to ask “so many questions” about their market, their product/services, who their target customers are, etc. They want flashy, web-friendly interactive logos and crazy, multi-colored, fine-detailed logos that look great in presentation then can’t be accurately reproduced in b/w, or at half or quarter size, or on different substrates, etc.

    Logo design is not rocket science…it’s LOGO science.

    +1
  • Ahmad Ramadan

    Wednesday, May 5th, 2010 07:54

    25

    BiG Thanks
    I like Kit Kat Logo ……. Easy to save

    +1
  • darryl brocklesby

    Tuesday, May 4th, 2010 15:45

    24

    Well worth a read and interesting article given me some food for thought.

    +1
  • ZuTroy

    Tuesday, April 27th, 2010 21:01

    23

    Thom is completely right. even though this article points out some really great things to remember when creating a logo, the use (or mis-use) of English made my head hurt. I find this quite commonly among design blogs. We designers tend to have the attitude of “Hey, I majored in Art, not English” but I say that’s crap. How hard is it to find someone who speaks well to proofread an article for you? When you are outsourcing your writing to the Philippines for $3/article or page this is what you get. Still, not very hard to have it proofread.

    Jeff, you are an idiot. And yes, I’m making fun of you. Thom however wasn’t making fun of anyone, he was giving some badly needed feedback.

    +2
  • edEngine

    Thursday, April 22nd, 2010 13:49

    22

    Cool article ! Thanks !

    +1
  • Mary Lou

    Sunday, April 18th, 2010 06:09

    21

    Thanks Daniel for an interesting and informative piece. The tips are clear and usable~

    +1
  • Web Risorsa

    Friday, April 16th, 2010 01:24

    20

    Impressive rules for new designers. They must have to read this for good exposure in their domain…

    +1
  • ChrisDigital

    Tuesday, April 13th, 2010 23:11

    19

    These are great tips, a lot of people forget about the process of working in black and white which is relevant to things like faxing and photocopying, and making stencils, etc. I also like to view my work at 25px, 35px, 50px square on screen, this in relevant to digital applications and metaphorically speaking viewing the logo from 100 yards away on the street. I need to write down all the things I do in my design process… it might be a fun post :-)

    +2
  • Jared Detroit

    Tuesday, April 13th, 2010 05:29

    18

    Excellent points! My favorite points are keeping it simple, timeless, and having your logo work on a variety of mediums. Too many logos try to be complex and trendy for the time but like many of the “trendy” companies and logos of the time, they’re quickly outdated.

    +1
  • Travis Ulrich

    Monday, April 12th, 2010 17:30

    17

    Good summary. I’m a big fan of using negative space as it’s own element (as I’ve tried to do with my own logo). WWF is another very good example of this.

    I have a lot of experience doing artwork for screen printing and I’d stress to designers to limit colours and stay away from gradients or at the very least, make sure your logo is legible without them as well.

    +2
  • Nicole Phillips

    Monday, April 12th, 2010 16:59

    16

    Great article. I will definitely keep these things in mind when designing for a client or for myself in the future.

    +1
  • Allan Davies

    Monday, April 12th, 2010 15:27

    15

    I love the black on white and white on black ideas, also how it should be able to be drawn with a pen. I think keeping those ideas in mind while creating a logo will help to keep it nice and simple. It’s really easy to get carried away and creating a design that is too complex.

    +1
  • Stephan

    Monday, April 12th, 2010 13:50

    14

    This is a great check list! It covers all the basics needed for logo design and leaves enough wiggle room for unexpected client “upgrades”. ;) Thank you!

    +1
  • Manjit Sohal

    Monday, April 12th, 2010 11:12

    13

    very useful article. will certainly help on future logo projects. Thanks!

    +1
  • Mircea Alexandru

    Monday, April 12th, 2010 09:29

    12

    great article Daniel.

    +1
  • Poonam

    Monday, April 12th, 2010 07:37

    11

    Gr8 post………learned good points about logos, thanks :)

    +1
  • Gopal Bhattacharjee

    Monday, April 12th, 2010 07:04

    10

    A good article….thanx to Daniel.

    +1
  • Ad

    Monday, April 12th, 2010 06:35

    9

    i’m thinking of making one. this really give me a breakthrough. thanks.

    0
  • mintocity

    Monday, April 12th, 2010 06:00

    8

    You are absolutely right having an impressive logo brings you trust and potential clients… nice article.

    0
  • jabga

    Monday, April 12th, 2010 03:52

    6

    A great inspiring article !
    I liked WWF logo a lot

    +1
  • Scross

    Monday, April 12th, 2010 02:40

    5

    Cheers for the great breakdown and examples of logo design. The design process can be so arbitrary and particular to the designer involved that sometimes it seems like a mountain far too high to climb.

    Just a note on Timelessness – I think once you’ve made the decision on a logo for your company, it’s very important to allow your target market to get used and become educated in what your logo (and therefore company/business) stands for. This can only happen over time and if you continuely change the logo, your target audience will lose any idea of what you stand for. Longevity (as in coca-cola’s case), is one of the keys to Timelessness.

    +1
  • Nico

    Monday, April 12th, 2010 02:33

    4

    The most important point you mentions was logo looking good on both black and white since sometimes people get fixated on a logo that looks amazing on a dark/black color and then when they need to print it on letter heads or invoices the logo looks fad and weak.

    The 360 automated logo would most likely suffer from that sort of problem since its power comes from the combination of blue and white.

    +1
  • designfollow

    Monday, April 12th, 2010 01:52

    3

    great Tips.

    thank you very much.

    +1
  • setia nugraha

    Sunday, April 11th, 2010 23:43

    2

    Great article!! Thanks for sharing

    +1
  • Larry

    Sunday, April 11th, 2010 23:39

    1

    Great post!
    I wonder where logo designers get their inspiration from..

    +1
    • Saad Bassi

      Monday, April 12th, 2010 04:19

      7

      There are a lot of logo galleries like Creattica, logo poond. Go check them out

      +1
    • EnriqueG

      Friday, September 3rd, 2010 18:46

      31

      We get it from a well crafted process and tha ability to see shapes everywhere :)

      Great article btw.

      +1

Comments are closed.

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