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Do you want an extra set of hands to help maintain your website, but at this point, don’t have a budget to pay someone? Why not put your wife (or husband for all you female web developers out there) to work? I know most of you might be thinking, “Yeah, right… my wife has no idea how to program a website”. My response to that is, why not? With technology where it is today, almost anyone can quickly learn how to make basic updates to a website. My 6 year old nephew can work in WordPress. Plus, it doesn’t have to be that your wife helps you with programming, she might be able to help with some of the simpler tasks. In this article we will talk about the benefits of putting your wife to work on your website, how to teach your wife about building and maintaining a website, and all of the different tasks that would be perfect for your wife to help you with. By the end of this article you are going to be ready to put your wife to work!
For website developers who are a team of one, or even two or three, adding another team member can be a HUGE help. Many of you might be thinking that your wife doesn’t know anything about website design and development, but sometimes that might actually be a benefit. Having someone provide a fresh perspective on your website or client work that you’re doing can actually be quite beneficial. As for actually doing work, all of that can be learned. So let’s just say that you do get your wife to help with your website, here are a few of the many benefits that you’ll reap.
With all of the instructional videos and this magic tool called “Google”, teaching your wife new website-related skills is easier than ever before in history. Follow the steps below to get your wife on board as quickly as possible:
If you follow these 7 steps you will be surprised just how quickly your wife picks up these new skills. You will be extremely happy that you decided to give this a try. I also guarantee that this will do wonders for your relationship as well. Working together with your wife can be a truly great thing for all couples.
Now that we’ve reviewed the benefits of having your wife help with your website and we’ve gone over how to get her up to speed as quickly as possible, let’s dig into a few specific tasks that your wife can help with. Are you running WordPress for your website? WordPress is probably the easiest and most intuitive website software out there (at least in my opinion, though I know others might think differently). Not only is it easy to use, but there are a TON of tutorials out there for how to use WordPress. Pick a few areas of your website that she can help with, explain to her what you want done, let her know that she can simply Google anything that she has a question on, and then let her go to town. A few specific WordPress-related tasks that your wife can help with might be:
Any of these tasks can be easily taught to your wife. They are things that are important, but are also time consuming. Having your wife help with them will allow her to get some work done on her own, while also helping you to clean up your website a little bit.
Do you spend a lot of time responding to customer emails, reviewing/approving/responding to blog comments, answering phones, or even writing proposals? These all sound like important tasks, but also tasks that your wife can handle for you. Customer service is an extremely important component to all businesses, but it’s one that a lot of website developers neglect because it’s just not something that they love to do. Let your wife handle the customer service end of your website for a few weeks and see how it goes. I’m thinking your customers will appreciate it as she’s probably a better communicator than you are!
Does your wife like to take pictures? Imagery is a critical element of all great websites. Unfortunately, unless you have a lot of money to spend on stock photos, or you’re a photographer, getting quality images to use on your website is extremely difficult. Other website owners don’t love it when people take their images and use them on their website. Instead of taking images from others’, buy your wife a camera and let her hit the town to take some pictures. Your website will never look better after she’s done.
Competitive research is something I know I hate doing. That said, I can remember quite a few times that if I would have taken the time to do a little competitive research I would have made a different decision for my website. Let your wife play detective for you. Put together a list of competitor websites that she can dig into. Explain to her what you want her to look for and let her start doing some research for you. This will save you a TON of time, and also help you beat out your competition.
Maybe your wife isn’t into taking pictures, but she can write better than most authors out there. Let your wife write some content for your website. If you’re a regular reader of 1WD than you know just how important we think having a blog is for website owners. That said, in order to create quality online content, it takes time. Time is something that a lot of us website developers don’t have. Put a list of article topic ideas together and ask your wife to start writing some content. Once she’s finished with an article or two, review them together with her, provide her with some feedback, and let her continue writing. Having someone take care of your blog for you will allow you to focus on the things that you are best at, website design and development.
Is your wife a social butterfly? Does she have a ton of friends? I know my wife is CONSTANTLY on Facebook. Why not let her take care of your social media accounts for you. Getting back to the Customer Service task above, your wife is probably a much better communicator than you are. Social Media is all about building relationships with people. Explain to her what you’re looking to achieve with your Facebook and Twitter accounts, how to use them for business, and let her start tweeting! I’ll bet you that you attract more new followers, and keep your existing community more engaged, than ever before.
So, now that you know just how much your wife can actually help with, it’s time to figure out the best way to get her on board. This will probably be the most difficult task out of everything we’ve covered today! Here are a few tips for telling your wife you need her help:
I think that many of you will have a very positive experience if you get on board with this strategy. What’s that saying… “behind every great man is a great woman”, or something like that. Our wives are smart, resourceful, and patient. Those three attributes are the reasons why this really can work. So go make it happen, and let us know how it goes. For any of you who already have your wife, or significant other working for you, leave a comment below to let us know how it’s going.
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Ryan Taft is a twenty-something entrepreneur with a passion for helping small businesses use online marketing tools to reach more customers and prospects, build relationships with those folks, and ultimately grow sales.