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Are you looking for new ways to increase traffic to your website? Have you ever considered creating a Squidoo Lens to help drive more traffic to your site? Squidoo is a really cool tool that’s been around for years, but it’s never really taken off, so a lot of folks have never heard of it.
That said, because it has built-in SEO tools, it’s an amazing tool for search engine optimization and for driving traffic to your website. In other words, it’s a great “top end of the funnel” tool for your website. In this article, we will explain what Squidoo is, the benefits of using it, how to build a Squidoo lens, the different types of Squidoo lenses out there, and finally how you can use it to increase your site’s traffic. If you’re ready, let’s dig in!
Squidoo is a free online tool, and brainchild of the incredibly talented Seth Godin, which allows ANYONE to create a web page or “Lens” on any topic in which they would consider themselves an expert. According to Seth Godin, perhaps the greatest marketer of our time, everyone is an expert in something. Use Squidoo’s templated platform to create a Lens on any topic you’d like. Create as many Lenses as want. Once you build your Lens you can publish it to the web. You get to pick the URL. For example: Squidoo.com/Your-Lens-Name.
Squidoo is a great tool that for some reason has just never gone mainstream. There are millions of Squidoo Lenses out there, many of which can be found at the top of Google searches for their given topic. Here are some benefits of building a Squidoo Lens:
These are just a few of the many benefits of taking the time to build a Squidoo Lens.
Building a Squidoo Lens is easy. Follow the steps below and you can have your very own Squidoo Lens published to the world in just a few hours.
- Text box – Add copy, images, and hyperlinks to create the main text areas of your Lens. This module is great for providing copy/information about your topic to your Lens readers.
- Link List – Add a list of links to other supporting website that your readers might be interested in.
- Guest Book – Allow your Lens readers to leave comments on your lens.
- RSS Feed – Add your blog feed to your lens
- Poll – Survey your readers
- Video – Add videos to your lens! This module supports Revver, Vimeo, Howcast and YouTube.
It’s really that easy. If you found this article then you’re web savvy enough to create a great Squidoo Lens and use it to drive quality traffic to your website.
There are almost too many types of Squidoo Lenses to name. Here are some of the top ways to use Squidoo or different types of Squidoo Lenses:
And the list goes on and on. For those who know about Squidoo, Lenses are the answer to a lot of questions.
Would you like to see a few Squidoo Lenses that are using Squidoo as a tool for funneling traffic to their website? Here are a few Squidoo Lenses currently being used to funnel web traffic to other websites:
Hopefully by now you’re pretty psyched about building a Squidoo Lens to use for funneling quality traffic to your website. So, how exactly do you do that? Well, it’s pretty simple actually. Almost all of the modules allow you to either insert copy, which you can then use to link to your website using HTML code, or upload an image, which you can also link to your website. I recommend that you link to your website in the first module, which is text-based module that everyone uses as their first module. It’s a module for explaining what your Lens is all about.
You can also use the RSS feed module to feed your blog articles into your Lens. You can use the Video module to embed your YouTube videos into your Lens. You can link to your Facebook and Twitter profiles. You’re limited only by your creativity. The important thing is that you build a Lens around a topic similar to your website, you optimize it with keywords related to that topic, make it valuable for your readers, and then hook it up to your website so that you can transfer traffic from search engines like Google and Bing, to your Squidoo Lens, and then onto your Website.
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Ryan Taft is a twenty-something entrepreneur with a passion for helping small businesses use online marketing tools to reach more customers and prospects, build relationships with those folks, and ultimately grow sales.