You can’t search for anything on google until and unless you know a keyword about the article or software or whatever you are searching for. This keyword is something that describes the subject of the material you are searching for. So it’s obvious that if you are writing a post for your blog, an article for a magazine or building software, your keyword should be something that helps the reader reach you.
The importance of keywords lies in the fact that it helps you get a good search engine ranking. The reason is that in the online world the keyword is the only tool that determines whether your reader will find your article or not. Keywords must be used very carefully and smartly in your blog/website. And thus a lot of research and study is needed for choosing a keyword that suits your blog/website the best.
What is your Main Keyword?
Many readers will think this is a pretty simple question and think they already know the answer. But there are a lot than just the answer they have in their mind. Of course your website/blog would be about something which will help you easily identify its keyword. The keyword is important because if you get the top spot for that relevant keyword in the search engines, you will get a lot of traffic for sure.
So once your keyword is identified, you are going to make sure it’s embedded throughout your blog/website. But what about the fact that there are already many websites/blogs using the same keyword as you? The answer to this is to use synonyms at the very beginning. If you start doing some research and analyze the keyword by finding out what other similar words are being searched for in the search engines, it will help you select some more related terms as the keywords, and you can hope to get a healthy level of organic traffic from the search engines.
Why Should You Research For The Keyword?
The reason for not selecting the first keyword that comes to your mind when you think of them by looking at your niche, is that you still have to look at the pro’s and con’s of selecting that keyword, from every perspective. There are a lot of online tools available for the SEO experts that help them find out the value of a relevant keyword, but let’s get into it a bit deeper. The first thing that you should check after thinking of a keyword, is about its frequency of being searched. Then find out how many people that search for the keyword actually go to the blog/website. This will help you find out which keyword actually converts your readers into customers. The story doesn’t end here, as you still have to research for the competition that is there for the keyword you are about to choose.
Note: Don’t get worried if there is too much competition, for many competitors are really focused on that keyword for they might have others too.
The Identity of a Good Keyword
It is certain that if I want to search for something on the search engines, I will type two words or more in my search queries most of the time. Maybe sometimes I opt for a complete phrase to get the best out of the search engines. What I am trying to emphasize here is that you should take time to selecting keywords that are phrases or three to four words, relevant to the article/blog/website you are about to write, and of course are frequently being searched. The icing on the cake here, is that when you have already selected the keyword for your article, you should try to emphasize it in your article to help you boost your rankings.
The Importance of a Keyword for SEO
Like I said in my above paragraph, that after you have opted for a keyword, you should try to emphasize it in your post. Use that keyword in your article more than once. The reason for this is that when the search engines crawl your article, they first check the keyword that you have selected for the article, and after that they crawl your page trying to figure out the density of the keyword in the article, which helps them determine the article’s relevancy for the keyword, and hence more relevant articles will come up the search engine ranking.
The Worry of the Keyword Density
A newbie into blogging, after selecting the keyword, might start inserting the keyword into his article so many times, or in unnecessary places, thinking that the search engines after crawling over it, will think of it the most relevant article. I have read a lot about keyword density, and by the experience of the SEO gurus out there, I have come to know that you should not overdo the stuffing of your keyword into the post. There are many different opinions about this, but I think, the keyword should comprise 4.5% of the whole article. If you still have doubts about it, I would prefer you to test it by changing the density of keywords in some of your articles, and look for the best change.
The Process of Stuffing
As I was mentioning about the newbie, when they, not caring about the density, just stuff their article with the keyword. This is actually a bad idea for the fact that when Google or any other search engine, after crawling over your article, will think that it’s a spam post, for that particular keyword. Because of this, Google will not only penalize that article/post but also other related articles to that one, on the blog/website. And this would eventually affect your ranking, so be very smart during selecting the number of keywords throughout your article.
The Use of Keyword in Metas
Now when you have selected your keyword, try to select a Title for your post/page, starting with the keyword. For example, if you are writing a post on some tutorials to help you manipulate photos, well then you should go for, ‘Photo Manipulation Tutorials: Let’s Change the Captures’, or maybe something like this. Other than title, when you select a description for the post to be shown in the search engines, you should try to embed a keyword or two into that. This will give search engines, more insights about your article.
Just to be frank, what I am about to tell you, is not really a secret but something many of you might already have realized. I have seen new bloggers stuffing in keywords on their homepage, making search engines think the blog covers all of them. But trust me, search engines also can penalize you if they find nothing about the keywords you have stuffed in. This will make your website fall down the search results, and instead of boosting your ranking, will suck it down.
So the best advice that I can give you here, is that its better to take some time and read a small book, than giving a little time to a large book. The reason behind, is that you can have time to research on the small one and understand it well. So in blogging terms, stick to a small number of keywords and focus on them, giving them full-time to boost your rankings for the particular keyword.
Note: If you are already a blogger, and want to find out the best keywords for your blog. Go to Google Analytics Dashboard, and on the left panel, select ‘Keywords’ and select the words from there. I am pretty sure you must have understood the secret of using keywords to help yourself get on top of the search results, already.