Are you looking to grow brand awareness and website traffic, but don’t have the time to create your own online content? You should consider using Paper.li to create an online Daily Newspaper about your website topic. In this article we will review what Paper.li is, how it works, the benefits to using Paper.li, how to get your Paper.li newspaper noticed, crafting the perfect Paper.li newspaper, and a list of the top Paper.li newspapers.
What is Paper.li?
Paper.li is a fairly new automated tool that allows users to create their own online newspaper. It’s a great way to provide relevant online content about the same topic as your website. Paper.li newspapers provide valuable information to your online community about a specific topic. Over time creating a daily newspaper that goes out to your online community will help drive more readers to your website. Website owners can use Paper.li to drive more traffic to their website.
How Does Paper.li Work?
Paper.li allows users to create their own online newspaper through links shared on Facebook and Twitter. Once set up Paper.li automatically collects links from within Facebook or Twitter, organizes them into an easy-to-read newspaper format, complete with imagery, headlines, and article descriptions. Subscribers receive their online newspaper each day filled with top stories around the same content topic as your website. It’s a great way for you to automatically aggregate online content relevant to your website topic and push it out to your online community.
On a daily basis a new paper.li newspaper is created around your topic. If you’re on Twitter, you can configure the system to tweet your Paper.li newspaper automatically. You can also promote your newspaper manually by promoting the URL on your social networks. For full integration we recommend that you embed your online daily newspaper into your website.
Benefits of Using Paper.li
Paper.li offers many benefits to website owners interested in finding new Content Marketing ideas to help build brand awareness and increase website traffic. Below are a few of the benefits to using Paper.li:
- Paper.li is an automated Content Marketing tool. Set it and forget it if need be. We recommend you actively promote it each day as well OR embed it into your website for increased exposure.
- FREE to use! You can create up to 10 online newspapers with the free account.
- Provides a valuable educational resource to your online community. Helps them learn more about the topic of your website. Positions you as a thought leader around your topic.
- Allows for cross promotional opportunities with the other authors who are featured within your Paper.li newspaper. When you tweet it, you include the Twitter names of those who are featured. Many of whom will retweet your newspaper to their online community, thus bringing more new eyeballs to your Paper.li newspaper.
Create a Paper.li Newspaper for Your Website
Paper.li newspapers are easy to create and the benefits are numerous, so we definitely recommend that you consider creating a Paper.li newspaper around the same topic as your website. If you’d like to move forward in creating a Paper.li newspaper for your website follow the steps below to get started.
- Navigate to Paper.li and sign in with either your Twitter or Facebook account
- Click ‘Start your paper’
- Select the option to “create a paper based on a specific topic or list of people”
- Create a Title for your Paper.li newspaper
- Add up to 10 content streams from which to pull article links from. Add as many as you’d like (up to 10). You can organize them in the order of importance. If you choose a Single Twitter User and a Twitter Keyword, you can rank them in order of importance of where Paper.li should pull articles from first, second, third, etc. The options include:
- Single Twitter User
- Your Twitter Stream and the people you follow
- Twitter List
- Twitter #Hashtag
- Keywords on Twitter
- Keywords on Facebook
- RSS Feed
- Single Google+ User
- Keywords on Google+
- Select a language for your Paper.li newspaper
- Select the ‘Covered Topics’. Covered Topics are the ‘Sections’ that you’d like to appear in your Paper.li newspaper.
- Click ‘Publish’. Your Paper.li newspaper will be updated every 24 hours.
It’s that easy! You now have an automated content marketing tool to use every day for educating your online community on your website topic and for driving traffic back to your website. Before we let you go, let’s go through each of the different content options that you can use to construct your Paper.li newspaper. We will discuss why you might want to use each different content option.
How to Get Noticed
Getting your Paper.li newspaper noticed by relevant readers is the key to attracting subscribers. It’s important that you use all available marketing channels to help you promote your Paper.li newspaper. Here are a few creative ways to get your newspaper in front of the right people:
- Set up an automatic feed to Twitter
- Post your Paper.li newspaper on Facebook
- Post your newspaper on Google+
- Embed your Paper.li newspaper on your blog or website
- Leave comments on each of the sites from which you pull content from and add a link back to your Paper.li newspaper
- Reach out to the author of each article in your newspaper to let him/her know you used their article in your newspaper. Hopefully they will help you promote your newspaper by sending it out to their online community.
- Add a link to your Paper.li newspaper to your email newsletter
- If you are a business and have a physical location, put a flier or window cling in your store with a link (or QR code) to your Paper.li newspaper
- Add the URL of your newspaper to your business card
- Add the URL of your newspaper to your email signature
- Promote your Paper.li newspaper on LinkedIn
Obviously you might not have time to do all of these things every day, but find a combination that works well for you and your audience and stick to it as best as possible. The more you promote your Paper.li newspaper the more subscribers you will attract.
Crafting the Perfect Paper.li
At first glance it might appear that crafting a Paper.li newspaper is a fairly standard process whereby you don’t have to put much thought into it. Unfortunately too many Paper.li editors go this route. The Paper.li editors who are successful are the ones who take some extra time to craft the perfect Paper.li newspaper. Here are a few tips for crafting a top-tier Paper.li newspaper.
- Customize your Paper.li newspaper as best as possible. A good way to do this is find experts on your topic and pull content directly from them as a ‘Single Twitter User’ or by adding a RSS feed from their blog.
- Organize your content streams with the ‘Single Twitter Users’ at the top and the more general content streams like ‘Twitter, Facebook, & Google+ Keywords’ near the bottom. This way your Paper.li newspaper will be filled with content from the experts you’ve chosen and any extra room will be filled with content from random publishers. This ensures your subscribers will get the best content each and every day.
- Add 10 content streams. Paper.li allows you use to use 10 content streams so you should take advantage of them.
- Use the Editor’s Note section to add a link to your website
- Include one or more hashtags in the Title of your Paper.li newspaper. Paper.li newspapers can be automatically published to Twitter, so having a highly searched hashtag in the title of your newspaper will attract more readers.
5 Top Paper.li Newspapers
Here are a few examples of some of the best Paper.li newspapers. Each of these newspapers have thousands of subscribers. Take a look at each of these to see what they do well. Be sure to incorporate some of the things that these Paper.li editors do with their newspaper into your Paper.li newspaper.
- The #socialmedia Daily
- The most-influential-in-tech Daily
- The public-relations Daily
- The Don Tapscott Innovators Daily
Will You Create a Paper.li Newspaper for Your Website?
After reviewing this article, Paper.li, and all of the benefits it can provide to website owners, do you think it’s worth the time it takes (which is minimal) to create one for your website? We definitely think those who do move forward with creating a Paper.li newspaper will be happy they did.
Have you already created a Paper.li newspaper to help build brand awareness and increase website traffic? If so, how has it been working? Please share your comments below.
Ryan Taft is a twenty-something entrepreneur with a passion for helping small businesses use online marketing tools to reach more customers and prospects, build relationships with those folks, and ultimately grow sales.