5 Horrible Reasons Why Blogs Fail Hard – And How To Avoid Them!

In the span of 6 years I’ve seen new blogs become successful and more than too much fell into oblivion. Right now the only blogs that are successful will probably be the only ones to hold the stage for a long time, bad news for newcomers. There are a lot of reasons why blogs fail, and it begins at conception!

Blogging is about sharing things you are good at, or at least you’re enthusiastic about. Whether you are a web designer, web developer, a writer, an online marketer, or someone else who doesn’t have a blog yet, or has one but has failed quite miserably, then you definitely need to know why it failed (and why it will fail).

But hold your horses, I’m not saying you should stop blogging!

You can leave it to self-discovery and fail or I can point them out for you and increase your chance of succeeding.

Whether you are new to blogging or is planning on starting one, the problems highlighted here are serious enough to threaten your blog’s success. That’s why I have written several tips to avoid failure!

Already have a failing blog? See number 3!

5 Reasons Why Blogs Fail

1. Premature Launch

Perfect, your blog is now live…but do you have an audience? Four days after launching my blog, Knowledge Salad (shameless plugging detected!), I was already averaging 30 visitors daily. Not bad, I should say. Better than zero, right? How did I do it?

  • Write tons of articles/posts for your blog before launching. Before I launched my website I have already 25 posts waiting to be published. You don’t want to launch it with just one blog post. Okay, what’s the difference between articles and posts? Well, let’s just say that posts are the raw form of spur-of-the-moment writing, like saying hi to your readers or giving an update. An article would be one that has been researched thoroughly and heavily proofread and edited.
  • I forced my blog’s Facebook Fan Page to my friends. I have few friends on Facebook, and I only contacted around 40 of them. You know how the newsfeed goes, when a friend likes something it shows on a friend of friend’s newsfeed (you following me?), then that’s where the numbers blow. Right now I only have 114 subscribers. In my defense, I stopped marketing and forcing it to people, haven’t updated my blog yet for a long time now. In any case, ask your friends for help!
  • Contact relevant blogs and write for them, even for free. In my case I have already joined 1WD. A lot of blogs will certainly give you a byline where you can link directly to your blog. Here’s the crucial part, if you’re not yet ready to launch it, so that it won’t be a premature launch, you should have a splash page where you can start gathering emails. Tell them that “Rean is currently brewing some materials to help you earn more by writing!” or something to that effect, and “sign up to be notified when the site goes live!” A.K.A. list building! This way when you launch your blog, you will already have an audience.
  • Once you have written for a lot of authoritative blogs, and have made good relationships with them, you probably can ask for favors. A shout out on Twitter or Facebook or even a post itself from them. This is the good thing about the blogging community, it’s all about give and take.

2. Introvert Blog

A lot of new bloggers tend to just focus on their blogs, not knowing that they won’t have a good amount of audience without proper marketing. Marketing is quite a heavy word, and it entails longer period of work than the blog post itself. This is where the following comes in to help you gather enough audience and increase the chance of your blog’s success:

  • Use Social Media.  You should know how to leverage Facebook and your friends (and your friends’ friends), Twitter marketing, Pinterest, and Google+, Reddit, and a lot more.
  • Enable email subscription. See point 1.1 about gathering emails. Email marketing is very important!
  • Join online communities/forums. For small to medium blogs, I’d suggest joining Blog Catalog. There are thousands of bloggers there that would gladly help you improve your blog. You can ask for tips, and in return provide valuable content for them to enjoy.
  • Respond to comments. Nothing shuns away readers more than a non-responsive author. They might think that your blog is just another aggregator or a robot that publishes posts. Having a human connection is important! Dainis, founder of 1WD, actually insists on replying to every comments!

3. Hoarding Posts

Don’t keep everything for yourself. Your blog might be too plump and puffy but your traffic is severely malnourished. And you are wondering why? I’d love to break it to you: don’t hoard all the posts you have written. Find blogs relevant to your niche and ask them if you could submit posts to them for publishing.

Danny Iny, the Freddy Krueger of Blogging, mentioned in one of his webinars that you should only write maybe four to five posts a month on your blog if it receives less than 250 visitors a day, then spend the rest of your time guest blogging to get the word out that you have your blog and that people should visit it.

If you want to make your blog successful, you should spread your wings and make your presence known. Contact blogs that have high authority in their niche and join them. This way you’ll be noticed!

Guest post, guest post, guest post!

4. Fear of Learning

If you have a blog, or is thinking of starting one, you should have at least a basic understanding of how the internet works. I’d go as far as to say that it is required. You will thank me for saving you in the wee hours of the morning when your blog suddenly stops working just because of a faulty plugin and your tech savvy friend is still sleeping.

You won’t go far if:

Someone had to do it.

  • You don’t know how to tweak your blog’s design, hence you’re left flailing like Magikarp when an IT friend is nowhere to be found.
  • You don’t know how to install a plugin or a theme.
  • You are too afraid of changing hosts.
  • You don’t know a lot about the internet.
  • You are too afraid of experimenting.

You should probably start learning a few useful things like CSS, HTML, and some WordPress hacks if you’ll use WordPress CMS.

5. Don’t Know Where to Start?

Since I joined 1WD I have received hundreds of emails asking for instructions on how blogs are created. Some even thought that 1WD is a web development firm.

Here’s a complete guide on how to create a blog in under 1 hour, all the technical aspects explained!

Do you have a successful blog? Share your tips!

Hopefully, you will never have to ask yourself why blogs fail after reading this!

Rean John Uehara

Rean concurrently served as the Head of Operations and Editor-in-Chief of 1stwebdesigner from 2011 up until Aug 2014. He regularly writes about freelancing, technology, web design, and web development with a little touch of internet marketing here and there.

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  1. beth says

    Verb and subj agreement priblem towards the end; people should just write to write. Blogging is not a professioon and therefore does not warrant how-to instructions.

  2. says

    Very helpful, we’re actually launching a web design blog very soon (it will be in Arabic though).

    Thank you for these tips :)

  3. says

    I found this article very interesting.
    I have a beauty blog and most of the time i get visitors and followers by making some giveaways, using products that i get from sponsors. Since i have a computer science degree i know some basic steps to improve the visitors and to get the blog going. But i haven’t thought of writing for another website and thats a great idea.
    Thank you for sharing!!

    • says

      Hello Susana, thanks for your kind comments! Well, about giveaways, mostly those sponsors leverage more than you do from doing them, i would suggest to do them more rarely and get just better deals for your readers.

      And believe guest blogging is the most awesome thing you can do, it is really rewarding! :)

  4. says

    Also, one’s blog should have a description portion or About Me page or something like that. I’ve seen a lot of blogs on Tumblr and Blogspot with no informative description and some have no description at all. If people have no idea what the site is about they’ll just leave and never come back (just like i did to those blogs).
    And it’s a good idea to be creative and/or funny in descriptions/about me pages. Just tell them why they should follow/subscribe you/you’re blog. :)

  5. says

    Sometimes when you go to a web site, it just feels like someone thought it would be a good idea from an SEO point of view and no other reason. A blog needs content that is relevant to the audience.

    • says

      People try all the possible techniques when they start to blog. Issue is that we have so much information and so much things to worry about, that we sometimes just start by wrong ones. Or maybe, they want just Google visits?

  6. says

    Rean, these are great suggestions about blogging.
    I started 2 months ago to blog on my website about the latest trends and game reviews. In the last month my impressions went to 50.000 but i want to increase the number of visits. Please, if you have any other great suggestions, let us know.


  7. says

    Can I add two more suggestions?
    1. Set aside time on a weekly basis to blog, and if you start getting lots of comments set aside additional time for answering comments in order to maintain that personal, human connection you stressed. The biggest problem with my blog is the failure to blog regularly. Your concept of building a library of blogs prior to launching is brilliant and would definitely have been valuable to have done prior to starting my blog. Now I am working on stockpiling blogs and I highly recommend that tip (as long as they are going to be used either on your own blog or on other blogs)!
    2. Be prepared for a slow start if you have a very specific and, frankly, boring niche. Guest blogging is definitely a useful means to begin building traffic for those smaller niches. With your suggestions and Mitch Mitchell’s as well, I think I am going to start contacting other sites for guest blogging. Thank you!

    • says

      Miranda, those are awesome tips! Totally agreed about comments, as blog grows you somehow forget to respond appropriately and start driving people away because they are searching for discussion and help, but it’s not there. Bad myself sometimes there.

      Slow start..totally. A lot of hard, consistent work is necessary – be happy for small achievements so you have something to celebrate! Comments usually really cheer up and inspire to keep working!

      Thanks for your time, Miranda!

  8. says

    You know, so many people recommend asking someone if you can guest post for them but sometimes it needs to be seen from the other side. I have multiple blogs, but only on one of them do I allow guest posting without someone actually having participated on the blog. Yet so many requests I get for that blog, and my other blogs, say that they’ve followed the blog for awhile, which is obviously a lie.

    So, if I might modify that recommendation, if you’re going to do it at least participate on the blog as far as writing some comments and getting to know the person beforehand before you ask, unless it’s a blog that you absolutely know will take guest posts without much ado.

  9. says

    These are some excellent tips for every beginner. How many total posts you suggest before launching?

  10. Nikhil Malhotra says

    I have just launched a blog and after reading the article above I feel that I have made the mistake of launching it too soon as I have got just 10-12 posts for it but really agree that I need to promote it on facebook and write good articles for others.Thinking of writing guest posts for 1Web designer.

  11. Carl-Michael Hughes says

    if you really want to start a blog:

    -Do your research, is the market saturated, what worked/s what fails?
    -try getting published on a popular blog with similar content to whatever you are aiming at.
    -plan, promote, and update with relevant preferably original content.

    having a top 5,10 , top round-up of anything for every other post (unless it’s a category).

  12. Ritam Das says

    Sorry, I didn’t get the benefits of guest blogging. Will you elaborate that for me? Will I get more traffic coming from organic and link source to my article than the link to the article where I have blogged as a guest?

    • says

      The problem with relying only with organic traffic is that it’s not for certain. There are thousands of blogs sharing the same niche and only those who are at the top, those who have a solid fan base, will always get the traffic. Unless you really work several hours a day everyday and dedicate your life to it, then you’ll definitely see improvements. Anyway, the point of guest blogging is targeting people who are interested in what you write, and will probably visit your website through the author’s box below each posts. Remember, you’re not after one-time visitors, but loyal readers. And you’ll get them by telling the whole world, “hey, I’m here and I write stuffs like this on my website!”

      This might help: http://www.1stwebdesigner.com/design/shortest-design-guest-posting-guide/

  13. Josh Bedo says

    Thanks for the insight I need to start trying to get my posts on more blogs I never seem to think about that when I’m writing them because I usually write a post when I discover something useful or something somebody else can use.

  14. says

    I’m going to feature this in my blog’s daily foodporn list called “Daily Foodporn For Your Inspiration”. Check it out. You might get to find a new cooking and food blogs too. Don’t worry, I will definitely link back here.