I won’t be polishing a non-existent shoe. Those web designers who are totally against the idea of blogging (believe me, there are a few who really won’t appreciate this post) can hop out of this discussion. Although, I would feel blessed if you leave your thoughts – positive or negative – in comments section below. I guess you can squeeze out a free minute from your insanely busy schedule?
With that introductory disclaimer already in place, let me tell you why I will be (literally) begging web designers to start blogging. The human race has a come a long way since our monkey-sort-of ancestors started to dish out newer ways to survive. All of us are aware of the art-like images left by them in their luxurious caves. Those drawings have been a major source of learning for people behind Nat Geo shows and their so-called discoveries. Aren’t those cave drawings just early image blogging? Haven’t these drawings helped us learn a lot about their lifestyle and the stone age as a whole? I guess you know the answers!
So? Web designers must blog because our ancestors had free time for drawing?
Nooo! I mean, not yet! Stick with me and see where this is going. During its infant years blogging started as a personal online diary for many. Soon our money loving race commercialized blogging to heights that nobody might have ever imagined. The likes of Tech Crunch, Mashable, Engadget and our very own 1st Web Designer happened. Stars from the big silver screens gave it the much wanted Midas Touch!
The end result was phenomenal. A constant stream of quality content that could increase your IQ (EQ and every other form of Q) exponentially erupted all around the Internet. The human brain has been designed to consume infinite amount of information and blogosphere cashed upon the same. No doubt why different forms of blogging like image blogging and video blogging popped up.
Henceforth, when I ask you to start blogging please don’t assume that I am only talking about text blogging. There are some really informative image based blogs and video based blogs. Content, in any format, will continue to be the king of Internet!
Well said! But, why should “I” blog?
I am assuming that the readers of this article are studs, heroes, geeks and other similar words. We are our own idols. We listen to nobody and we follow our own rules. You know what I mean – we are the best!
Now, isn’t it the duty of this smart race to help themselves grow for their own good? Today’s cement and brick age faces the same challenge as was faced by the stone age – extinction due to fast paced technology. Out of the millions of web designers barely any are sharing their thoughts and making a note of their journey. What about the rest? Are they earning nothing? Do they have no client list? Of course they do. It is just that they have no time (and no reason) to share the same with the outside world.
The copy-cat web designer from a nearby high school makes over a grand just by using free templates whenever clients approach him. He is famous and considered a geek in his circle. But do we know about him? Some of us might be earning half of what he earns. If he was blogging then we would have access to a database of smart tricks that can help us start our own web design business.
The 75-year-old work-from-home grandma of three has witnessed the evolution of the Internet since its infancy. She has the knowledge and experience to come up with an idea that will be a true blend of legacy and technology. She knows why most of the work-from-home dreams end up crashing and why internet marketing is a scary business. Her tips hit the bull’s-eye and she has 100 % success rate. Again, are we aware of her existence? Wouldn’t it be amazing if she was blogging about her experiences? Many would have loved to call her grandma if they knew the vast amount of knowledge she had.
Any monetary benefits?
Now you are talking! Well, I won’t give away tips if they had no monetary backings. After all money does make a difference. doesn’t it?
Usually, web designers tend to have an online portfolio which at times is their only source of income. Without that portfolio they will cease to exist. What if you add a “useful” blog to that portfolio? The benefits involved with a successful blog will indirectly affect your portfolio. This will help your portfolio with the much wanted visibility that you had been deprived of otherwise. Let me list some of the benefits below:
- Your domain earns backlinks from reputed websites.
- Those backlinks get you bonus traffic.
- You earn visibility on the Internet and more people admire your work.
- Your search engine rankings improve.
- You will be tagged as the “generous web designer” who isn’t afraid of sharing his secrets.
Lastly, the most important benefit is the jump in the number of clients. Let me do some very quick calculations:
- You spend 30 hours writing 5 overly informative articles.
- 2 out of those 5 articles get the requisite social media recognition.
- 1 out of these 2 articles get backlinks from a few famous blogs.
- These backlinks send you referral traffic which would be, let’s say, 150 visitors.
- Assume that at least one of these 150 visitors just ONE ends up hiring you for his next online project.
- To wrap up – he pays you $500 for that project.
- End Result – You earn a client that otherwise you would never have met.
Imagine the returns when you rinse and repeat the process. With time, you might just be the in-demand web designer. Sounds luring? Now will start blogging? Please?
Other “exciting” benefits!
My teacher used to say that you should start and end your essay with the your best content. So, let me wrap up this article with some of overly exciting benefits of blogging:
- You are a part-time freelance web designer? You hate your boss? Start blogging, attract more clients, earn more money and resign!
- Be the next-big-stud of Internet and attract the girls. Trust me, girls love nerdy studs!
- Your dad assumes that you are killing your time online? Blog, increase your online income and surprise him.
- Your dream weren’t met because your family had financial issues when you were a kid? Blog, attract clients, earn money and live your dreams.
- Blog to be the Google of your own kind. You won’t believe but in few years blogs become the information hub of their own. Situations come when you do not have to look outside one particular blog when you are stuck. Imagine if readers find your blog to be the one stop place for all their web design queries. You will be famous!
In short, live the freelancer’s dream in return of the extra effort that you put in to your blogging.
Looking for inspiration? Here we go:
2. Brian Gardner
3. CSS Globe
4. CSS Tricks
5. David Airey
6. I Love Typography
8. Larissa Meek
Salman Siddiqui is an alpha geek, design guru and seasoned WordPress critic. Writing, for him, started out of ego but it has become the most luring and enlightening career option of his life. He is walking that extra mile for his freelancing dream.