How To Make The Right Keyword Analysis For Your Website

Posted in Web Design4 years ago • Written by 38 Comments

Everyone looking to build a website might have heard about SEO- the mysterious Search Engine Optimization. This is a never-ending process that consists of multiple steps and there are always enhancements that can be done to improve website visibility in the search engines.

If you have ever heard about the SEO you might have also heard that one of the basics of successful SEO is the Keyword analysis and that’s exactly what I’m going to speak about today.

Let’s start from the very beginning. The keywords are the words that web surfers use in the search engines to look for the product/service/information needed. This is the “WordPress beginners guide” that you type when you’re looking for the info how and where to start with WordPress and “website design studio” when you’re looking for a company to create a website for you.

1. Define the keywords that people use to find your business.

This step is most important and probably the easiest one and you can complete it in 3 simple steps without any additional software or paid programs offered on the market.

  • 1. Ask your friends and relatives what words and phrases they associate with your business and put them on list.
  • 2. Go to Google and type the keywords and key phrases into the browser and Google will also show you the related searches performed by other people.To make things even easier, you can switch from the Standard view to Related searches view. Just type your keyword to the Google search bar and on the left of the search results page click on the panel “Show search tools” and scroll to the bottom until you see it, and here’s how it looks.

  • 3. Use Google Wonder Wheel- that’s an adorable tool that I love so much. The wonder Wheel is another variation of the Related searches but in a more convenient way and is located right below Related searches view in the left panel. The wonder wheel shows you all related searches and their popularity. You can also click on the related search circle and go even deeper into the search keywords. Put as many related keywords on the list as you can but make sure they are really related to your business, service or product.

2. Find out how many people are actually using the keywords you have selected.

The cool tool you can use here is Google Keywords Suggestion tool. It’s a part of Google Adwords (and is used to find nice keywords for your google ands) but you can use it separately to identify the popularity of the chosen keywords and key phrases. Take a minute to register with Google Adwords and you are ready to use the tool.

Type in your key phrase and Google Keywords Tool will show you the list of related searches (compare it with your list and see if you’re missing something) and the number of Monthly searches for according keyword.

At this stage you can make an excel table with your keywords in the first column and the number of monthly searches in the second one. Now sort your keywords putting the most popular ones on top and less popular ones closer to the bottom.

Delete the keywords that have less that 1000 searches a month except if you offer something really unique and that’s the top number of search engines visitors looking for it.

3. Define your competition and make sure the keywords you have chosen are relevant.

Make yourself a cup off coffee or tee as we’re starting on a pretty boring thing. Now that you have all the possible keywords in your list, we have to find out their relevance and competition.

Let me explain you what I mean for the term “relevance”. Let’s say you produce a software allowing photographers to create cool photography websites easily. One of the great keywords that you might think of is a “photo website” however it is not. If you go to Google and type “photo website” into the search field you will see that the search returned you a list of websites offering stock photography and thus this is not the keyword you should base your website optimization strategy on.

Now back to the competition. This is not really the number of companies offering the same services that you do but rather the number of indexed pages in Google containing your keyword and which you actually have to beat. So type your keyword into the Google search bar, make sure it’s relevant and put the number of indexed pages for the according keyword into your table next to the number of monthly searches.

4. Finding the best keywords

By now you should have a list from about 50 keywords and keywords phrases in the descending order with the appropriate number of monthly searches and competition. If you have a website with the number of pages over 20 you can use all of them, but it you have a simple 5-10 pages website you’ll have to choose the best of the keywords.

The keyword “bestestness” is defined by the ration between relevance, popularity and competition. The keyword which is most close to your business, has the largest number of searches and the smallest competition is the best.

There are lots of coefficients offered by different experts, but if you are not making the keywords analysis every other day you are most likely to forget how to calculate it. So, to keep things simple, you can divide the number of monthly searches to the number of pages indexed for this keyword and multiply by 1000 for example. You’ll get figures like 0,1-0,3, less than 0,1 and much less than 0,01. Small figures mean that there is either a small number of searches for the given keywords of the competition is really high.

You can exclude these keywords, however do check each one individually. If you have the best product in some area, you can easily overcome all the competition and show up in the search engine results for the given keyword.

At the end and having made the ratio analysis you should have around 10 very cool keywords, 10 just cool keywords and around 5-10 nice keywords that also might be useful.

5. Breaking keywords into pages.

Now we’re going to the most complex point. You can’t use all your keywords on just one page. Every page has to be optimized for no more than 2-3 keywords/keyword phrases and of course, they should be 100% relevant to the content of the page.

Choose the best 3 keywords for the home page and spread the rest on the other pages. Now add a few nice keywords for every page. Choose one or two keywords that you can use throughout the pages in the text organically.

Put it all in a spreadsheet. Now you have the list of keywords to use on every page of your website to ensure best visibility for the given keywords in the search engine results. Sorry for the blurred screen but I have to keep my own keyword research results private.

The next step is actually creating the keyword optimized content for the website pages. This is the separate science and I’m going to speak about it in my next post. Stay tuned, make the keywords analysis and check back with us soon!

14 Written ArticlesWebsite

Project manager and usability specialist. Interested in SEO and marketing, friendly and always ready to discuss new opportunities. Now working in amazing SEO Company named WebPromoExpert.net and you are welcome to follow me and WebPromoExpert on Twitter

38 Comments Best Comments First
  • Jacksteward

    Tuesday, October 26th, 2010 11:58

    26

    Thanks a huge for this great article. I am using my own keywords now i will choose keywords and make a list from adwords.

    +1
  • Jared Detroit

    Thursday, June 17th, 2010 05:36

    12

    Thanks for the break-down on keyword research, it’s good to see I’m using the same tools. The one that I’ve used a little bit but not much in keyword research is the wonder wheel. I don’t know why I haven’t thought of that before! It would be an easy way to dive into more relevant search terms. Thanks!

    0
  • Irina

    Wednesday, June 16th, 2010 12:30

    1

    Great article! Thanks for the tips!

    0
  • Jae Xavier

    Wednesday, June 16th, 2010 23:58

    13

    I have a lot of clients (startups) who had thought SEO will solve all their traffic problems. Some even had dreams that they would make a lot of money off of SEO because they thought their product or service was unique. They thought they knew a lot because of the media hype.

    After explaining to them that SEO is one of the many tools to use for online marketing, they still were not listening.

    So, I showed them the numbers, provided 5 case studies, then exhibited what their competitors where doing. The shock and horror finally hit them.

    They had no other go-to-market strategy; SEO was all they had.

    0
  • Denice

    Thursday, June 17th, 2010 01:22

    14

    I must say that these tips are really something I will use them for my next project. I always using Google Keywords Tool but now I have more to think of when creating my next website.

    0
  • Frank Woelky

    Thursday, June 17th, 2010 11:45

    15

    Excellent article with a lot of good – even to me – new tipps. Would you mind if i’d translate it to German on my blog? For sure with credits to your Homepage….

    0
  • Francois Bondiguel

    Monday, June 21st, 2010 07:15

    18

    Very useful article, thanks heaps :) Best wishes from New Zealand!

    0
  • rob

    Sunday, June 20th, 2010 21:08

    17

    I reccomend Clicktale as the best usability tool. Its heatmaps, real time videos and aggregate behaviours and analytics are second to none!

    0
  • Hanna

    Thursday, June 17th, 2010 21:09

    16

    thank you! never heard about Google Wonder Wheel

    0
  • Tom Tailor

    Thursday, June 17th, 2010 03:29

    11

    Very systematic and therfore useful. I will definitely use some of these steps for my page.

    0
  • dimaks

    Wednesday, June 16th, 2010 20:34

    10

    Very systematic way of doing the SEO. I like it. I will look forward to more articles like this.

    0
  • Robbie

    Wednesday, June 16th, 2010 12:41

    4

    having a right keyword will directly place your article on first page of google SERP’s. if you make a single mistake in choosing the keyword it will directly affect your site/blog and as an seo consultant i know how important they are and will recommend to all at least use google adword keyword tool before updating the article so that you can get extra edge over the others

    0
  • Nikunj Tamboli

    Wednesday, June 16th, 2010 12:10

    3

    Nice Post Anastasia. Keyword research is primary process SEO & the points you mention describe clears many things in details.

    0
  • Ren

    Wednesday, June 16th, 2010 16:50

    2

    Really well written, helpful straight to the point..
    Best article on this subject that I have read!
    Thanks for all of your posts..outstanding work! ☺

    0
  • Leahan

    Wednesday, June 16th, 2010 13:47

    5

    Thanks for the info. Really helpful and totally new, at least for me. Great article.

    0
  • Cody Swann

    Wednesday, June 16th, 2010 13:57

    6

    Very detailed and helpful. Thank you

    0
  • Adie

    Wednesday, June 16th, 2010 18:35

    9

    Top post.

    SEO is becoming far more challenging than it use to be and I agree it is really important to choose your keywords wisely. Myself personally what i have found best is to work off of a certain location (especially in business) rather than target a broad keyword. Google Adword keyword tool is great for this kind of targeting and is also very useful for continual development of your SEO strategy.

    0
  • ali qayum

    Wednesday, June 16th, 2010 14:45

    8

    useful article thanks

    0
  • Duvvar

    Wednesday, June 16th, 2010 13:57

    7

    Thanks for article , good job…

    0
  • Shravan Kumar

    Thursday, June 24th, 2010 11:28

    19

    Nice explanation about how to choose the right keyword for your website and the impact of keywords. Selecting right keywords and using them effectively results in good conversation rate. There is a tool called Reach Analysis which tells you more about Meta keywords and other data. Give it a try http://www.reachanalysis.com

    0
  • Cody Swann

    Friday, June 25th, 2010 18:45

    20

    Very practical. Great for client education to show that SEO isn’t voodoo.

    Thank you.

    0
  • zlori

    Monday, September 12th, 2011 13:17

    33

    Sounds pretty right and useful – I’ve already bookmarked it.
    Just one single question, what exactly is Local Search?

    Also another note, I’m missing the checkbox from the comment boxes.. the one that says ‘keep me updated via email on new comments’, it would be pretty useful. ;-)

    0
  • hema

    Friday, August 19th, 2011 11:17

    32

    Really amazing.very nice interesting article.thanks for the nice article.keep doing like this.

    0
  • Neeraj

    Wednesday, September 28th, 2011 11:16

    34

    A very well organised and aptly explained post. A very good post to read and easy to understand. Also agree with you that Google tools are sufficient to do all the SEO work.

    0
  • Arasu

    Friday, December 2nd, 2011 13:43

    35

    Great post!!! Thanks for sharing and it is very useful for me..

    0
  • Pulsa

    Friday, May 4th, 2012 14:17

    38

    very good information. I think this is a technique to make a good keyword. I’ll try it. Thank you so much

    0
  • Sagar

    Wednesday, December 28th, 2011 12:26

    37

    Thanks for sharing such a useful information. I am a link builder but i have very less knowledge regarding keyword Analysis. from this post, I got some useful points. My basic idea about keyword analysis is cleared now.

    Thank you very much..

    0
  • Bowski

    Saturday, December 10th, 2011 04:21

    36

    hi there this is so helpful. i can’t wait for your next post!

    0
  • Jeff

    Wednesday, July 20th, 2011 01:22

    31

    Thank you for breaking it down into easy steps. I have always put my keywords into excel along with the search volume but never included the competition. It makes sense to include that as well to find keywords where you actually have a chance to rank.

    0
  • Rajan Raj

    Monday, July 18th, 2011 10:58

    30

    wow its a great article. thanks a lot to share such kind of most important idea. i am got project for single website for SEO campaign. i know the things what required to get success in SEO. but i am always get confused in selection of good keywords. i also know while selecting a keyword your competition should be low and search volume should be high. but thing i don’t know that i got from this article that is keyword selection algorithm.

    great Thanks again

    0
  • Christoph Martens

    Monday, August 9th, 2010 22:38

    23

    Very cool article!

    Simple to read, simple to understand. Thumbs up, really!
    This article shows how simply SEO in fact is – and it’s no magic =)

    0
  • gopalb

    Wednesday, June 30th, 2010 12:08

    22

    Great tutorial Anastasia.

    0
  • Ashley N. Cline

    Saturday, June 26th, 2010 01:44

    21

    Great post! I think sometimes the most difficult part of choosing keywords for SEO is thinking like a searcher and not the business owner!

    0
  • Ismail Adhi Wibowo

    Friday, October 8th, 2010 01:11

    24

    Luar biasa penjelasannya!!
    Terimakasih informasinya, saya bisa memulai teknik pemasaran terhebat saya di mesin pencari.

    Tetap berjuang!

    0
  • Betty

    Friday, October 15th, 2010 05:47

    25

    Wow! I can’t believe I’ve been searching the internet for programs to purchase that do this exact same thing. Bookmarking this article now. Thank you so much for saving me many many dollars! :-)

    0
  • Adam

    Monday, July 18th, 2011 11:02

    29

    it is unbelievable, good technique to find seo friendly low competition keywords. i opted same technique for my new websites.

    0
  • Rajesh Magar

    Saturday, October 30th, 2010 04:53

    27

    Great post….thanks for this wonderful completely organic and commercial article.
    god bless you…!

    0
  • Sri

    Friday, April 22nd, 2011 17:01

    28

    No offense meant, but your calculation explanation is pretty vague.

    -1
  • Pulsa

    Friday, May 4th, 2012 14:17

    38

    very good information. I think this is a technique to make a good keyword. I’ll try it. Thank you so much

    0
  • Sagar

    Wednesday, December 28th, 2011 12:26

    37

    Thanks for sharing such a useful information. I am a link builder but i have very less knowledge regarding keyword Analysis. from this post, I got some useful points. My basic idea about keyword analysis is cleared now.

    Thank you very much..

    0
  • Bowski

    Saturday, December 10th, 2011 04:21

    36

    hi there this is so helpful. i can’t wait for your next post!

    0
  • Arasu

    Friday, December 2nd, 2011 13:43

    35

    Great post!!! Thanks for sharing and it is very useful for me..

    0
  • Neeraj

    Wednesday, September 28th, 2011 11:16

    34

    A very well organised and aptly explained post. A very good post to read and easy to understand. Also agree with you that Google tools are sufficient to do all the SEO work.

    0
  • zlori

    Monday, September 12th, 2011 13:17

    33

    Sounds pretty right and useful – I’ve already bookmarked it.
    Just one single question, what exactly is Local Search?

    Also another note, I’m missing the checkbox from the comment boxes.. the one that says ‘keep me updated via email on new comments’, it would be pretty useful. ;-)

    0
  • hema

    Friday, August 19th, 2011 11:17

    32

    Really amazing.very nice interesting article.thanks for the nice article.keep doing like this.

    0
  • Jeff

    Wednesday, July 20th, 2011 01:22

    31

    Thank you for breaking it down into easy steps. I have always put my keywords into excel along with the search volume but never included the competition. It makes sense to include that as well to find keywords where you actually have a chance to rank.

    0
  • Rajan Raj

    Monday, July 18th, 2011 10:58

    30

    wow its a great article. thanks a lot to share such kind of most important idea. i am got project for single website for SEO campaign. i know the things what required to get success in SEO. but i am always get confused in selection of good keywords. i also know while selecting a keyword your competition should be low and search volume should be high. but thing i don’t know that i got from this article that is keyword selection algorithm.

    great Thanks again

    0
  • Adam

    Monday, July 18th, 2011 11:02

    29

    it is unbelievable, good technique to find seo friendly low competition keywords. i opted same technique for my new websites.

    0
  • Sri

    Friday, April 22nd, 2011 17:01

    28

    No offense meant, but your calculation explanation is pretty vague.

    -1
  • Rajesh Magar

    Saturday, October 30th, 2010 04:53

    27

    Great post….thanks for this wonderful completely organic and commercial article.
    god bless you…!

    0
  • Jacksteward

    Tuesday, October 26th, 2010 11:58

    26

    Thanks a huge for this great article. I am using my own keywords now i will choose keywords and make a list from adwords.

    +1
  • Betty

    Friday, October 15th, 2010 05:47

    25

    Wow! I can’t believe I’ve been searching the internet for programs to purchase that do this exact same thing. Bookmarking this article now. Thank you so much for saving me many many dollars! :-)

    0
  • Ismail Adhi Wibowo

    Friday, October 8th, 2010 01:11

    24

    Luar biasa penjelasannya!!
    Terimakasih informasinya, saya bisa memulai teknik pemasaran terhebat saya di mesin pencari.

    Tetap berjuang!

    0
  • Christoph Martens

    Monday, August 9th, 2010 22:38

    23

    Very cool article!

    Simple to read, simple to understand. Thumbs up, really!
    This article shows how simply SEO in fact is – and it’s no magic =)

    0
  • gopalb

    Wednesday, June 30th, 2010 12:08

    22

    Great tutorial Anastasia.

    0
  • Ashley N. Cline

    Saturday, June 26th, 2010 01:44

    21

    Great post! I think sometimes the most difficult part of choosing keywords for SEO is thinking like a searcher and not the business owner!

    0
  • Cody Swann

    Friday, June 25th, 2010 18:45

    20

    Very practical. Great for client education to show that SEO isn’t voodoo.

    Thank you.

    0
  • Shravan Kumar

    Thursday, June 24th, 2010 11:28

    19

    Nice explanation about how to choose the right keyword for your website and the impact of keywords. Selecting right keywords and using them effectively results in good conversation rate. There is a tool called Reach Analysis which tells you more about Meta keywords and other data. Give it a try http://www.reachanalysis.com

    0
  • Francois Bondiguel

    Monday, June 21st, 2010 07:15

    18

    Very useful article, thanks heaps :) Best wishes from New Zealand!

    0
  • rob

    Sunday, June 20th, 2010 21:08

    17

    I reccomend Clicktale as the best usability tool. Its heatmaps, real time videos and aggregate behaviours and analytics are second to none!

    0
  • Hanna

    Thursday, June 17th, 2010 21:09

    16

    thank you! never heard about Google Wonder Wheel

    0
  • Frank Woelky

    Thursday, June 17th, 2010 11:45

    15

    Excellent article with a lot of good – even to me – new tipps. Would you mind if i’d translate it to German on my blog? For sure with credits to your Homepage….

    0
  • Denice

    Thursday, June 17th, 2010 01:22

    14

    I must say that these tips are really something I will use them for my next project. I always using Google Keywords Tool but now I have more to think of when creating my next website.

    0
  • Jae Xavier

    Wednesday, June 16th, 2010 23:58

    13

    I have a lot of clients (startups) who had thought SEO will solve all their traffic problems. Some even had dreams that they would make a lot of money off of SEO because they thought their product or service was unique. They thought they knew a lot because of the media hype.

    After explaining to them that SEO is one of the many tools to use for online marketing, they still were not listening.

    So, I showed them the numbers, provided 5 case studies, then exhibited what their competitors where doing. The shock and horror finally hit them.

    They had no other go-to-market strategy; SEO was all they had.

    0
  • Jared Detroit

    Thursday, June 17th, 2010 05:36

    12

    Thanks for the break-down on keyword research, it’s good to see I’m using the same tools. The one that I’ve used a little bit but not much in keyword research is the wonder wheel. I don’t know why I haven’t thought of that before! It would be an easy way to dive into more relevant search terms. Thanks!

    0
  • Tom Tailor

    Thursday, June 17th, 2010 03:29

    11

    Very systematic and therfore useful. I will definitely use some of these steps for my page.

    0
  • dimaks

    Wednesday, June 16th, 2010 20:34

    10

    Very systematic way of doing the SEO. I like it. I will look forward to more articles like this.

    0
  • Adie

    Wednesday, June 16th, 2010 18:35

    9

    Top post.

    SEO is becoming far more challenging than it use to be and I agree it is really important to choose your keywords wisely. Myself personally what i have found best is to work off of a certain location (especially in business) rather than target a broad keyword. Google Adword keyword tool is great for this kind of targeting and is also very useful for continual development of your SEO strategy.

    0
  • ali qayum

    Wednesday, June 16th, 2010 14:45

    8

    useful article thanks

    0
  • Duvvar

    Wednesday, June 16th, 2010 13:57

    7

    Thanks for article , good job…

    0
  • Cody Swann

    Wednesday, June 16th, 2010 13:57

    6

    Very detailed and helpful. Thank you

    0
  • Leahan

    Wednesday, June 16th, 2010 13:47

    5

    Thanks for the info. Really helpful and totally new, at least for me. Great article.

    0
  • Robbie

    Wednesday, June 16th, 2010 12:41

    4

    having a right keyword will directly place your article on first page of google SERP’s. if you make a single mistake in choosing the keyword it will directly affect your site/blog and as an seo consultant i know how important they are and will recommend to all at least use google adword keyword tool before updating the article so that you can get extra edge over the others

    0
  • Nikunj Tamboli

    Wednesday, June 16th, 2010 12:10

    3

    Nice Post Anastasia. Keyword research is primary process SEO & the points you mention describe clears many things in details.

    0
  • Ren

    Wednesday, June 16th, 2010 16:50

    2

    Really well written, helpful straight to the point..
    Best article on this subject that I have read!
    Thanks for all of your posts..outstanding work! ☺

    0
  • Irina

    Wednesday, June 16th, 2010 12:30

    1

    Great article! Thanks for the tips!

    0

Comments are closed.

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