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Taking the step from being a regular employee with a safe and stable income and to becoming a freelancer with all the challenges that come with it can be hard. In this article we’ll give you some tips on how to make the transition as painless as possible. There are many things you should consider doing to be prepared. Hopefully this can be of help to all those considering going freelance.
It sounds so easy: quit your current job, set up a desk in a spare room at home, and start working as a freelancer.
Picture by Blade Multimedia
Unfortunately it isn’t as easy when you’re standing there getting ready to take the leap. As we’ve talked about in previous articles there are both good and bad sites to being a freelancers. There are many things that can go wrong, but also a lot of possible benefits if you work hard to succeed.
Now let’s have a look at what you can do to make the transition as good for yourself as possible!
Read up on freelancing to know what’s ahead of you. We have a lot of freelance tips here at 1stwebdesigner, and you’ll find a lot of other websites out there that have good resources for you. Find different forums to see what others that have walked the path before you have to say. There are many other freelancers all over the world and they many times share a lot of valuable information. Something as easy as searching for freelancing through bigger search engines can give many interesting hits.
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In many countries there has been set up various services to help out new business owners and freelancers. Check out what’s available in your area. For instance in my community there are cheaper office spaces for rent for the first year someones in business, great financial help that can be offered and much more. It’s therefore a good idea to at least check this out before you go into business. There are also several places where local freelancers/business owners have set up different work and support groups that it can be very valuable to become part of.
By saving up ahead it’ll be a lot easier the first months if you’re having a hard time getting projects in the start. As your monthly bills still have to be paid, not having a steady income can be hard to get used to. If you’re able to save up some money, you will minimize some of all the stress you will be experiencing in the beginning. Starting your freelance career with no money at all can cause you many problems and be very risky.
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Set up what your goals are and how to get there. After you’ve been in business for a while it will be easier to see if you are on track. After a month or two you should use these goals and your experiences to set up an overall business plan. Once you have a good plan to start off with it will also be easier to get help both financially and if you’re looking to others to collaborate with. You’ll quickly notice that having a clear plan will always be helpful in several different ways.
In most countries, even if you’re just freelancing you will need to register your business. Check out what is the case for your country to make sure it’s done the legal and correct way from day one. If you fail at this you could be in a lot of trouble.
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Before your start-up you have to make all the important decisions that will help shape your business. Will it work to set up a workspace at home or should you rent a space? Will you need another phone or internet line? There are many questions like these that you will have to answer. My tip is to sit down one day and imagine a workday as you see it when you start freelancing. Go through it in your mind including when you start, where you’ll be located, what equipment to use, how to do meetings with clients, how to organize lunch breaks + +. This will help you see some things that you will need to consider.
This is hand in hand with the previous point. Make sure to have proper insurance, have a business bank account to not get it mixed up with personal stuff and so on. Maybe you should get a post box to have a company address too. Several things need to be taken care of.
When you’ve made decisions on how to work, where to work and so on – it’s time to see if you have what you need. Most people tend to have a lot of what they need already and can avoid any bigger investments in equipment in the beginning. Go through what you have properly and decide if anything has to be repaired or upgraded in order for you to work well from day one.
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One thing that can really make everything easier on you is building a portfolio BEFORE leaving your current job. To get new clients you often need to have a portfolio to show in order for them to see that you know what you’re doing, and get a good idea of what you have to offer. If you have problems building a portfolio you can try to find crowdsourcing projects or contests to attend. It’s without doubt a good tip to work a bit on the side to get a few projects that can be used for later reference. This could also mean that you have to take on some charity work or get less paid. Nevertheless building a portfolio and getting that experience is worth it.
Getting a logo is a must! Many designers make their own logos and succeed with it. Check out our logo article for some great tips: Brilliant Tips and Guidelines for Professional Logo Design. That article will tell you what you need to know. No matter if you’re making it yourself or having someone else do it you should focus on having it ready before you start.
Picture by Martin Simonis
Prepping business-cards, brochures, envelopes and letterheads with your logos on can be done ahead to ease the pressure when you’re starting up. Many designers do a lot of this part themselves. Just make sure to have everything ready when you start, so that you can hand out business cards and look professional from the fist potential client that you meet.
A good website or blog is important from almost any freelancer out there. This is a great way to be available to customers worldwide and you can also include your portfolio online for easier access. Where some designers are pros at web design, others would be better leaving this to others. A good website can mean a lot and this part should not be overlooked.
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Find a planning application that works for you. There are many good ones out there that are completely free. Try out a few different ones. Planning your days properly will definitely pay off the second you start getting more and more to do.
As with planning, you need a good system for time-tracking and invoicing. Check out what others use to get some advice, or just dive in and try out a handful of different ones. By using good software you will save a lot of time and confusion later on.
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You will need to have a look at how to market your business and what it will cost you. A lot of the tasks related to making a campaign and various offers you want to give can be done beforehand. Once you get started you will probably have enough on your mind. Think through how you want to get your name out there and attract new customers. This can be advertising on other websites, using local newspapers, calling contacts from your studying days or having a contest on your website. Be creative and spend some time on this part.
If you have some days off you should consider doing a little test run as a freelancer. Use smaller projects you’ve gotten or set up a training case. By working a few days you will be able to see several things that you may not have thought of and do some last-minute adjustments.
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You probably have Twitter, Facebook and other types of social media accounts. Try to get connected with other freelancers, potential clients and so on. And tell everyone you’re about to start a new business. If you’re lucky you’ll get some new clients just by mention it + a lot of good advice from your online friends.
Many questions will occur here. Do you need someone else to help you take care of accounting and billings? Do you need a company to develop a website or can you do this on your own? This has to be figured out and will also have great impact on your budget.
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Once you’ve gone through these steps you’re well prepared. What is required will depend on many different things but it’s highly advisable that you do as much as possible beforehand. Remember that if you find out that you’re not ready yet, waiting for a little while longer can probably be a good idea.
If you want to find out more about this topic, make sure to check out our recent article: The signs that you’re ready to start freelancing.
Finally we’d love to hear your comments and your own advice on this.
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