36 Written ArticlesWebsite

A girl with passion for design, photography, business planning, freelancing, inspirational art and Photoshop/Illustrator. She runs the website Designer77 and you can follow her on twitter here: @Hildy77

36 Comments Best Comments First
  • Tomas Varil

    Tuesday, June 8th, 2010 13:13

    5

    I would like to say that good looking logo is not all ;-) Great identity is the point, what makes all the stuff working! People should think about a logo application too…You can have amazing logo but if you choose bad application, all is going to hell ;-)

    +1
    • Hilde

      Tuesday, June 8th, 2010 18:26

      12

      Hi Tomas and thanks for your feedback! I agree – for me a “good looking” logo has to mean something that relates to the business. :)

      +1
  • Melody

    Tuesday, June 8th, 2010 15:47

    6

    OMG I want that graphics tablet soooo bad! =D

    +1
    • Hilde

      Tuesday, June 8th, 2010 18:26

      13

      Me too! haha xD

      0
  • Adie

    Tuesday, June 8th, 2010 12:57

    4

    Enjoyable read.

    Some really good points to remember here, like creating the logo to work on different mediums and colour backgrounds. No point creating a logo that works well on paper but poorly on your products.
    Also it’s important to think about how your logo will age. Creating the logo with a particular style or fashion may not look quite so impressive a couple of years down the line.

    +1
    • Hilde

      Tuesday, June 8th, 2010 18:25

      11

      Thank you so much for your feedback! Yeah I agree with you, many times it can be hard to remember these things :)

      0
  • Unit B

    Wednesday, June 9th, 2010 05:12

    17

    And let’s not forget, as is pointed out on so many blogs and postings, that a logo is NOT a brand. The icon is a symbol that represents you, whereas a brand is, at the end of the day, how you are perceived in the marketplace. (But a really good logo goes a long way toward presenting you in the positive light you’re aiming for.
    And when all else fails: simplify, simplify, simplify. The less complex the logo (usually, but not exclusively), the more successful it can be across a broad range of media and usages: t-shirts, coffee mugs, billboards, etc.
    Nicely done, Hilde. Great points for everyone.

    +1
    • Hilde

      Wednesday, June 9th, 2010 15:42

      24

      Thank you for your comment! Happy to hear you enjoyed the article. Simplicity is the key indeed. It’s about keeping it simple. I agree :)

      0
  • Vincent

    Tuesday, June 8th, 2010 12:28

    1

    Nice tips, I think they’ll be very useful to me :)

    0
    • Hilde

      Tuesday, June 8th, 2010 18:24

      9

      Thanks Vincent! Im very happy you find them useful :)

      0
  • JB

    Tuesday, June 8th, 2010 16:23

    3

    Great summarizing, I’m making my own freelancing identity atm and it was cool to see that I’m taking the good path.
    Thanks !

    0
    • Hilde

      Tuesday, June 8th, 2010 18:27

      15

      Thanks JB!
      And good luck to you :)

      0
  • Krishna

    Tuesday, June 8th, 2010 12:28

    2

    I just recently designed a logo for a client, and must say all the tips you have provided are spot on!!

    thanks :)

    0
    • Hilde

      Tuesday, June 8th, 2010 18:24

      10

      Very happy to hear that! Thank you :)

      0
  • Alex

    Tuesday, June 8th, 2010 16:18

    7

    I love this. Very useful.

    0
    • Hilde

      Tuesday, June 8th, 2010 18:27

      14

      Thank you Alex! :)

      0
  • Mary Baum

    Tuesday, June 8th, 2010 22:42

    8

    I would add: Design in black-and-white only at first, without even greys. When the logo works in just black, then add color. That way you know it will work for those on-product applications – for example, when you need to silkscreen it on 2000 pens at 1 cm across.

    Remember, also, that you’ll likely be doing a favicon at the same time, bat it will likely be a separate task. Yes, it will be in color, but you’ll need to leave out even more details and fill most of a perfect square.

    0
    • Hilde

      Wednesday, June 9th, 2010 15:42

      25

      Thanks Mary for your great addition! :)

      0
  • Mark

    Wednesday, June 9th, 2010 14:34

    19

    Very useful tips. I feel good that I follow all of them for the most part. Just like Melody I would kill for that Graphics tablet…lol

    0
    • Hilde

      Wednesday, June 9th, 2010 15:37

      21

      Hehe :) Thanks Mark! Good to hear you like them. Yeah that graphics tablet! I’ve tried the smaller one (12″) and it’s so awesome. Too bad they’re quite expensive. But….maybe one day ;)

      0
  • Ri

    Wednesday, June 9th, 2010 06:45

    18

    I usually go with vintage photos in finding themes for my logos. That way, you know your logo’s gonna be just as classic-looking and outstanding.

    —-
    SPONSOR: Freelance jobs here: http://www.businessdeutschland.de/en/list-industries/free-lance-professions-52.html

    0
    • Hilde

      Wednesday, June 9th, 2010 15:41

      23

      Hi Ri! :)
      Thanks for sharing your opinion. That sounds like an interesting and good idea for getting some logo inspiration :)

      0
  • Michael Davis

    Monday, July 5th, 2010 16:32

    31

    Very helpful tips especially for the beginners and for those who wants their logos to look professional. And yes, a logo is something that should remind the people about you or the company. A logo is indeed one of the core parts of a company and I do agree that too much detail destroys a work. Simplicity can be the best sometimes. :)

    0
  • Ilie Ciorba

    Monday, June 14th, 2010 22:37

    30

    Is very important to spend enough money of equipment and software if seriously decided to start a logo business. Using vector path inside Photoshop isn’t the best choise for a logo design. Invest money and buy a good vector editor like Adobe Illustrator or Corel Draw.

    0
  • Marilyn

    Wednesday, July 14th, 2010 19:31

    32

    Thanks for sharing! Am still trying to learn how to use the tablet, but now that I see its essential will try to speed my the learning process! :)

    0
  • Adi

    Saturday, July 24th, 2010 14:00

    33

    The common mistake in logo design is the one you made said it 1st:

    “- using fonts that are “everywhere” else” – This is why a lot of logos fail, because they use a complicated font which distracts the used from the symbol.

    How many logos have you designed?

    It was a better idea to interview a true logo designer.

    0
  • Austin

    Wednesday, May 11th, 2011 13:11

    36

    Good analysis done by you,I was enjoying while reading this article .Great post ,It going to improve the Logo design of the web site .I am working on my web site ,thanks for the great information ..

    0
  • Rex

    Monday, March 7th, 2011 20:41

    35

    Thanks for this post! The guidelines is great, really helps a lot for my logo creation..

    0
  • JimjReilly

    Saturday, August 7th, 2010 05:01

    34

    Thank you so much for the great tips. My head is rushing with ideas :)

    0
  • Jarkko Sibenberg

    Friday, June 11th, 2010 10:42

    29

    Nice guide you have here to help with the basics.

    It’s important to understand what the client’s company actually does and what its values are before starting the logo design. If possible, it’s always good idea to sit down and ask questions from the client about their company. This way you get a much clearer image and you can ask all the relevant questions. An email briefing may not give you all the ideas the client had in mind.

    You should also check rival companies websites, especially if they do business in the same area. You want your logo to positively stand out in comparison.

    Also I’d say it’s essential to think a little bit further on as you design the logo. You should think what kinds of fonts and colors go with it, and how the shape will sit on a website, business card or at the side of a van.

    0
  • Tim

    Thursday, June 10th, 2010 06:08

    28

    In addition to Mary Baum’s comment, I would say that THE most important first step is to get a pencil and paper and brainstorm ideas, thumbnails, and sketches. All too often I see students jumping right on the computer and typing some words out in a display font without even thinking what the company is about or what the logo is about. For example, if the company is called Brain Storm, jot down some words and iconography that comes to mind when hearing those words. That will lead to other ideas, and in the end a better logo design.
    It also helps to free up your thought process.

    0
  • Hilde

    Wednesday, June 9th, 2010 15:39

    22

    Hey Mohamed! Great to hear you like the post. Thank you :)
    This content is 1stWebDesigner property, but you can publish an excerpt of the article with a link to us though, if you want to share it! :)

    0
    • Mohamed Arafet

      Wednesday, June 9th, 2010 17:45

      20

      ok i will so traduce only the sub-titles and put of course the link; Think you very match :)

      0
  • Laurie

    Wednesday, June 9th, 2010 20:24

    27

    Love the dialogue! There’s an exciting trend in graphic design in the corporate arena – logos are being designed that are less monolithic and instead are fresher + more inventive.
    It’s easy enough to give non-designers a step-by-step approach to design, but there’s one thing I get paid to do as a designer – to follow the rules in order to break them – to find that spark, that solution, the answer – that clicks and transcends the ordinary. That pulls it all together then add the magic. Now THAT’S why you hire a designer as opposed to using a paint by number approach to design or copy something you like then changing it just enough to make it your own. It is still not YOUR voice, or YOUR vision. The right designer will pull all your disparate elements together then Distill. Simplify. Entice.
    Thanks for letting me rant. This has allowed ME to distill why I’m in this biz and am passionate about it.
    Check out my latest blog:
    http://igniteyourspark.blogspot.com/
    Stay tuned to my blogpost as I’m now inspired and will write more on this!

    0
  • Antonio Oliveira

    Wednesday, June 9th, 2010 02:36

    16

    If you talk about logo design, I prefer to talk about brand and brand estrataegia.

    -1
  • Hilde

    Wednesday, June 9th, 2010 15:43

    26

    Your welcome! Im very happy you found it useful :) Thank you!

    0
  • Austin

    Wednesday, May 11th, 2011 13:11

    36

    Good analysis done by you,I was enjoying while reading this article .Great post ,It going to improve the Logo design of the web site .I am working on my web site ,thanks for the great information ..

    0
  • Rex

    Monday, March 7th, 2011 20:41

    35

    Thanks for this post! The guidelines is great, really helps a lot for my logo creation..

    0
  • JimjReilly

    Saturday, August 7th, 2010 05:01

    34

    Thank you so much for the great tips. My head is rushing with ideas :)

    0
  • Adi

    Saturday, July 24th, 2010 14:00

    33

    The common mistake in logo design is the one you made said it 1st:

    “- using fonts that are “everywhere” else” – This is why a lot of logos fail, because they use a complicated font which distracts the used from the symbol.

    How many logos have you designed?

    It was a better idea to interview a true logo designer.

    0
  • Marilyn

    Wednesday, July 14th, 2010 19:31

    32

    Thanks for sharing! Am still trying to learn how to use the tablet, but now that I see its essential will try to speed my the learning process! :)

    0
  • Michael Davis

    Monday, July 5th, 2010 16:32

    31

    Very helpful tips especially for the beginners and for those who wants their logos to look professional. And yes, a logo is something that should remind the people about you or the company. A logo is indeed one of the core parts of a company and I do agree that too much detail destroys a work. Simplicity can be the best sometimes. :)

    0
  • Ilie Ciorba

    Monday, June 14th, 2010 22:37

    30

    Is very important to spend enough money of equipment and software if seriously decided to start a logo business. Using vector path inside Photoshop isn’t the best choise for a logo design. Invest money and buy a good vector editor like Adobe Illustrator or Corel Draw.

    0
  • Jarkko Sibenberg

    Friday, June 11th, 2010 10:42

    29

    Nice guide you have here to help with the basics.

    It’s important to understand what the client’s company actually does and what its values are before starting the logo design. If possible, it’s always good idea to sit down and ask questions from the client about their company. This way you get a much clearer image and you can ask all the relevant questions. An email briefing may not give you all the ideas the client had in mind.

    You should also check rival companies websites, especially if they do business in the same area. You want your logo to positively stand out in comparison.

    Also I’d say it’s essential to think a little bit further on as you design the logo. You should think what kinds of fonts and colors go with it, and how the shape will sit on a website, business card or at the side of a van.

    0
  • Tim

    Thursday, June 10th, 2010 06:08

    28

    In addition to Mary Baum’s comment, I would say that THE most important first step is to get a pencil and paper and brainstorm ideas, thumbnails, and sketches. All too often I see students jumping right on the computer and typing some words out in a display font without even thinking what the company is about or what the logo is about. For example, if the company is called Brain Storm, jot down some words and iconography that comes to mind when hearing those words. That will lead to other ideas, and in the end a better logo design.
    It also helps to free up your thought process.

    0
  • Laurie

    Wednesday, June 9th, 2010 20:24

    27

    Love the dialogue! There’s an exciting trend in graphic design in the corporate arena – logos are being designed that are less monolithic and instead are fresher + more inventive.
    It’s easy enough to give non-designers a step-by-step approach to design, but there’s one thing I get paid to do as a designer – to follow the rules in order to break them – to find that spark, that solution, the answer – that clicks and transcends the ordinary. That pulls it all together then add the magic. Now THAT’S why you hire a designer as opposed to using a paint by number approach to design or copy something you like then changing it just enough to make it your own. It is still not YOUR voice, or YOUR vision. The right designer will pull all your disparate elements together then Distill. Simplify. Entice.
    Thanks for letting me rant. This has allowed ME to distill why I’m in this biz and am passionate about it.
    Check out my latest blog:
    http://igniteyourspark.blogspot.com/
    Stay tuned to my blogpost as I’m now inspired and will write more on this!

    0
  • Hilde

    Wednesday, June 9th, 2010 15:39

    22

    Hey Mohamed! Great to hear you like the post. Thank you :)
    This content is 1stWebDesigner property, but you can publish an excerpt of the article with a link to us though, if you want to share it! :)

    0
    • Mohamed Arafet

      Wednesday, June 9th, 2010 17:45

      20

      ok i will so traduce only the sub-titles and put of course the link; Think you very match :)

      0
  • Mark

    Wednesday, June 9th, 2010 14:34

    19

    Very useful tips. I feel good that I follow all of them for the most part. Just like Melody I would kill for that Graphics tablet…lol

    0
    • Hilde

      Wednesday, June 9th, 2010 15:37

      21

      Hehe :) Thanks Mark! Good to hear you like them. Yeah that graphics tablet! I’ve tried the smaller one (12″) and it’s so awesome. Too bad they’re quite expensive. But….maybe one day ;)

      0
  • Ri

    Wednesday, June 9th, 2010 06:45

    18

    I usually go with vintage photos in finding themes for my logos. That way, you know your logo’s gonna be just as classic-looking and outstanding.

    —-
    SPONSOR: Freelance jobs here: http://www.businessdeutschland.de/en/list-industries/free-lance-professions-52.html

    0
    • Hilde

      Wednesday, June 9th, 2010 15:41

      23

      Hi Ri! :)
      Thanks for sharing your opinion. That sounds like an interesting and good idea for getting some logo inspiration :)

      0
  • Unit B

    Wednesday, June 9th, 2010 05:12

    17

    And let’s not forget, as is pointed out on so many blogs and postings, that a logo is NOT a brand. The icon is a symbol that represents you, whereas a brand is, at the end of the day, how you are perceived in the marketplace. (But a really good logo goes a long way toward presenting you in the positive light you’re aiming for.
    And when all else fails: simplify, simplify, simplify. The less complex the logo (usually, but not exclusively), the more successful it can be across a broad range of media and usages: t-shirts, coffee mugs, billboards, etc.
    Nicely done, Hilde. Great points for everyone.

    +1
    • Hilde

      Wednesday, June 9th, 2010 15:42

      24

      Thank you for your comment! Happy to hear you enjoyed the article. Simplicity is the key indeed. It’s about keeping it simple. I agree :)

      0
  • Antonio Oliveira

    Wednesday, June 9th, 2010 02:36

    16

    If you talk about logo design, I prefer to talk about brand and brand estrataegia.

    -1
  • Mary Baum

    Tuesday, June 8th, 2010 22:42

    8

    I would add: Design in black-and-white only at first, without even greys. When the logo works in just black, then add color. That way you know it will work for those on-product applications – for example, when you need to silkscreen it on 2000 pens at 1 cm across.

    Remember, also, that you’ll likely be doing a favicon at the same time, bat it will likely be a separate task. Yes, it will be in color, but you’ll need to leave out even more details and fill most of a perfect square.

    0
    • Hilde

      Wednesday, June 9th, 2010 15:42

      25

      Thanks Mary for your great addition! :)

      0
  • Alex

    Tuesday, June 8th, 2010 16:18

    7

    I love this. Very useful.

    0
    • Hilde

      Tuesday, June 8th, 2010 18:27

      14

      Thank you Alex! :)

      0
  • Melody

    Tuesday, June 8th, 2010 15:47

    6

    OMG I want that graphics tablet soooo bad! =D

    +1
    • Hilde

      Tuesday, June 8th, 2010 18:26

      13

      Me too! haha xD

      0
  • Tomas Varil

    Tuesday, June 8th, 2010 13:13

    5

    I would like to say that good looking logo is not all ;-) Great identity is the point, what makes all the stuff working! People should think about a logo application too…You can have amazing logo but if you choose bad application, all is going to hell ;-)

    +1
    • Hilde

      Tuesday, June 8th, 2010 18:26

      12

      Hi Tomas and thanks for your feedback! I agree – for me a “good looking” logo has to mean something that relates to the business. :)

      +1
  • Adie

    Tuesday, June 8th, 2010 12:57

    4

    Enjoyable read.

    Some really good points to remember here, like creating the logo to work on different mediums and colour backgrounds. No point creating a logo that works well on paper but poorly on your products.
    Also it’s important to think about how your logo will age. Creating the logo with a particular style or fashion may not look quite so impressive a couple of years down the line.

    +1
    • Hilde

      Tuesday, June 8th, 2010 18:25

      11

      Thank you so much for your feedback! Yeah I agree with you, many times it can be hard to remember these things :)

      0
  • JB

    Tuesday, June 8th, 2010 16:23

    3

    Great summarizing, I’m making my own freelancing identity atm and it was cool to see that I’m taking the good path.
    Thanks !

    0
    • Hilde

      Tuesday, June 8th, 2010 18:27

      15

      Thanks JB!
      And good luck to you :)

      0
  • Krishna

    Tuesday, June 8th, 2010 12:28

    2

    I just recently designed a logo for a client, and must say all the tips you have provided are spot on!!

    thanks :)

    0
    • Hilde

      Tuesday, June 8th, 2010 18:24

      10

      Very happy to hear that! Thank you :)

      0
  • Vincent

    Tuesday, June 8th, 2010 12:28

    1

    Nice tips, I think they’ll be very useful to me :)

    0
    • Hilde

      Tuesday, June 8th, 2010 18:24

      9

      Thanks Vincent! Im very happy you find them useful :)

      0
  • Hilde

    Wednesday, June 9th, 2010 15:43

    26

    Your welcome! Im very happy you found it useful :) Thank you!

    0

Comments are closed.

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