Hilde Torbjornsen

A girl with passion for design, photography, business planning, freelancing, inspirational art and Photoshop/Illustrator. She runs the website Designer77 and you can follow her on twitter here: @Hildy77

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Comments

  1. says

    Good analysis done by you,I was enjoying while reading this article .Great post ,It going to improve the Logo design of the web site .I am working on my web site ,thanks for the great information ..

  2. Adi says

    The common mistake in logo design is the one you made said it 1st:

    “- using fonts that are “everywhere” else” – This is why a lot of logos fail, because they use a complicated font which distracts the used from the symbol.

    How many logos have you designed?

    It was a better idea to interview a true logo designer.

  3. says

    Thanks for sharing! Am still trying to learn how to use the tablet, but now that I see its essential will try to speed my the learning process! :)

  4. says

    Very helpful tips especially for the beginners and for those who wants their logos to look professional. And yes, a logo is something that should remind the people about you or the company. A logo is indeed one of the core parts of a company and I do agree that too much detail destroys a work. Simplicity can be the best sometimes. :)

  5. Ilie Ciorba says

    Is very important to spend enough money of equipment and software if seriously decided to start a logo business. Using vector path inside Photoshop isn’t the best choise for a logo design. Invest money and buy a good vector editor like Adobe Illustrator or Corel Draw.

  6. Jarkko Sibenberg says

    Nice guide you have here to help with the basics.

    It’s important to understand what the client’s company actually does and what its values are before starting the logo design. If possible, it’s always good idea to sit down and ask questions from the client about their company. This way you get a much clearer image and you can ask all the relevant questions. An email briefing may not give you all the ideas the client had in mind.

    You should also check rival companies websites, especially if they do business in the same area. You want your logo to positively stand out in comparison.

    Also I’d say it’s essential to think a little bit further on as you design the logo. You should think what kinds of fonts and colors go with it, and how the shape will sit on a website, business card or at the side of a van.

  7. Tim says

    In addition to Mary Baum’s comment, I would say that THE most important first step is to get a pencil and paper and brainstorm ideas, thumbnails, and sketches. All too often I see students jumping right on the computer and typing some words out in a display font without even thinking what the company is about or what the logo is about. For example, if the company is called Brain Storm, jot down some words and iconography that comes to mind when hearing those words. That will lead to other ideas, and in the end a better logo design.
    It also helps to free up your thought process.

  8. Laurie says

    Love the dialogue! There’s an exciting trend in graphic design in the corporate arena – logos are being designed that are less monolithic and instead are fresher + more inventive.
    It’s easy enough to give non-designers a step-by-step approach to design, but there’s one thing I get paid to do as a designer – to follow the rules in order to break them – to find that spark, that solution, the answer – that clicks and transcends the ordinary. That pulls it all together then add the magic. Now THAT’S why you hire a designer as opposed to using a paint by number approach to design or copy something you like then changing it just enough to make it your own. It is still not YOUR voice, or YOUR vision. The right designer will pull all your disparate elements together then Distill. Simplify. Entice.
    Thanks for letting me rant. This has allowed ME to distill why I’m in this biz and am passionate about it.
    Check out my latest blog:
    http://igniteyourspark.blogspot.com/
    Stay tuned to my blogpost as I’m now inspired and will write more on this!

  9. Hilde says

    Hey Mohamed! Great to hear you like the post. Thank you :)
    This content is 1stWebDesigner property, but you can publish an excerpt of the article with a link to us though, if you want to share it! :)

  10. says

    Very useful tips. I feel good that I follow all of them for the most part. Just like Melody I would kill for that Graphics tablet…lol

    • Hilde says

      Hehe :) Thanks Mark! Good to hear you like them. Yeah that graphics tablet! I’ve tried the smaller one (12″) and it’s so awesome. Too bad they’re quite expensive. But….maybe one day ;)

    • Hilde says

      Hi Ri! :)
      Thanks for sharing your opinion. That sounds like an interesting and good idea for getting some logo inspiration :)

  11. Unit B says

    And let’s not forget, as is pointed out on so many blogs and postings, that a logo is NOT a brand. The icon is a symbol that represents you, whereas a brand is, at the end of the day, how you are perceived in the marketplace. (But a really good logo goes a long way toward presenting you in the positive light you’re aiming for.
    And when all else fails: simplify, simplify, simplify. The less complex the logo (usually, but not exclusively), the more successful it can be across a broad range of media and usages: t-shirts, coffee mugs, billboards, etc.
    Nicely done, Hilde. Great points for everyone.

    • Hilde says

      Thank you for your comment! Happy to hear you enjoyed the article. Simplicity is the key indeed. It’s about keeping it simple. I agree :)

  12. says

    I would add: Design in black-and-white only at first, without even greys. When the logo works in just black, then add color. That way you know it will work for those on-product applications – for example, when you need to silkscreen it on 2000 pens at 1 cm across.

    Remember, also, that you’ll likely be doing a favicon at the same time, bat it will likely be a separate task. Yes, it will be in color, but you’ll need to leave out even more details and fill most of a perfect square.

  13. says

    I would like to say that good looking logo is not all ;-) Great identity is the point, what makes all the stuff working! People should think about a logo application too…You can have amazing logo but if you choose bad application, all is going to hell ;-)

    • Hilde says

      Hi Tomas and thanks for your feedback! I agree – for me a “good looking” logo has to mean something that relates to the business. :)

  14. Adie says

    Enjoyable read.

    Some really good points to remember here, like creating the logo to work on different mediums and colour backgrounds. No point creating a logo that works well on paper but poorly on your products.
    Also it’s important to think about how your logo will age. Creating the logo with a particular style or fashion may not look quite so impressive a couple of years down the line.

    • Hilde says

      Thank you so much for your feedback! Yeah I agree with you, many times it can be hard to remember these things :)

  15. JB says

    Great summarizing, I’m making my own freelancing identity atm and it was cool to see that I’m taking the good path.
    Thanks !

  16. says

    I just recently designed a logo for a client, and must say all the tips you have provided are spot on!!

    thanks :)