Top 5 Habits that Contribute to Business Failure on the Web

Posted in Tips, Web Design3 years ago • Written by 12 Comments

Starting, maintaining and thriving in online business requires time, effort and the right attitude. Business failure is all too common since there are often many hurdles to overcome along the way. It’s important to stay motivated and aware of the habits that are impeding your success. Only then can you overcome your limitations and truly find success on the web.

There are many habits that contribute to business failure online, but these seem to outline the top 5:

1. Fear of Failure

Failure is an inevitable fact of life. The unfortunate thing is that people often associate failure with a blow to their own identity.

No person starts a business and says, “I can’t wait to fail”. Failure never feels good, but if you spend your time and resources trying to avoid it, you will also avoid finding success.

You have to take a few chances to get what you want in life and the same goes for your business. By taking more chances, you will have more opportunities to make mistakes, but you will also have more opportunities to succeed.

I’ve failed over and over and over again in my life and that is why I succeed. Michael Jordan

The only time you will ever truly fail is if you don’t take a chance and try.

2. Paralysis of Analysis

Paralysis of analysis is when you spend so much time analyzing and planning a decision that you never take action.

The ability to plan is a fantastic trait. I struggled with planning years ago and started to pay more attention to the details as a result. My life got a whole lot easier. The problem, though, is that we can get stuck in the planning stage and over think everything.

There comes a time when you must shut your brain off and get moving. I believe that the fear of failure is the driving force behind getting stuck in “paralysis by analysis”. We all want things to run smoothly and be perfect, but if we continue to analyze, we will never make decisions. Without forward progress, goals remain unfulfilled.

If you wait for a perfect plan, you will be waiting forever. Take the gun and pull the trigger…what’s the worst that could happen? You will make a mistake and you will learn the right way to do it the second time.

3. Jack of All Trades, Master of None

In online business, “Jack of all Trades, Master of None” refers to the act of spreading your energy in so many different directions that nothing actually gets accomplished.

Consider this common scenario: You start a website and you are ready to market it online. You start doing some search engine optimization. With SEO you are concentrating on linking with article marketing, videos and press releases. Into your inbox you see a new SEO strategy and the headline catches your eye “Top Google Rankings in 48 Hours or Less”. How can you pass this up? The more the merrier, right?

You buy the product and get moving. You realize that it takes more work than you expected and you start and finish half way…back to the drawing board. This continues over and over until you have 20 half-finished new strategies in addition to your original strategies which aren’t producing results because you are too busy getting distracted.

You don’t need to master EVERY marketing strategy to get results online; you just need to follow through with what you have.

Even if a strategy fails, it’s important that you followed through with it so you learned what works and what doesn’t. It may sound easy, but this issue is one of the main reasons people fail to produce an income online.

Focus your efforts on a few marketing strategies at a time. If you want to do more, consider hiring an assistant. Try not to be distracted by the next new thing unless you have the resources to take it on.

Tip: I often get distracted by my email inbox and all of the new strategies and products. A good tip is to unsubscribe from most of the marketers except for the few you feel are worthy of attention. This way you will not be as tempted to open emails.

4. Unique, not Copycat

With billions of websites and businesses online competing for attention, it’s important to remember to be unique to separate yourself from the pack.

I guarantee if you take a look at most of the websites in your industry, you will find mediocre brands without clear messaging or a unique selling point.

It’s easy to follow the businesses that are making all the money in your industry, but if you copy what they are doing, you will never stand out. It’s wise to research your competitors and listen to what the “gurus” say, but it’s not wise to follow without defining yourself as a brand.

Many success stories evolved from people who went against the grain and did something they felt in their gut. Their ideas were unique but they succeeded even if it did not line up with the industry standards.

This may sound cliché, but we are all different and we have a unique selling point. This especially applies to those who are branding themselves.

Ask yourself these questions:

What makes you unique?
What are your strong qualities?
What are your hobbies?
What do your friends and family say is your greatest personality trait?

I often revert to Mari Smith as a prime example of a unique brand. Mari is an expert in her field and though she offers information that other experts offer, she injects her own unique personality into it and this is evident in her website, social media profiles and everything else she offers. She is fun and energetic, and people value what she says because she is comfortable enough to share the essence of who she is with her audience.

There will never be another Mari Smith. And there will never be another you.

Find out what makes you great and capitalize on it.

5. Right Brain vs. Left Brain – Losing Balance

Right-brained activity includes the side of your mental processing that is creative, flexible and takes risks. Your left brain is associated with stable actions, organized and logical thoughts. One isn’t better than the other but the right balance of the two is very important.

Right-brained activities are beneficial regardless of your type of online business. Creativity is more than painting and sculpting. It refers to a way of viewing the world and a specific type of thought process.

Creativity in business means generating fresh ideas, looking to the future with hope and visualizing your goals. Left-brained business activities involve evaluating the ideas, organizing thoughts to determine what works and logically making sense out of them.

Many businesses start the creation process (right-brained) and end it abruptly because they do not see the value from a dollar standpoint. The left brain kicks in and says, “Let’s get going so we don’t waste time when we could be making more profit”. Yet, this creation process is paramount because in it, you will create ground-breaking ideas that could skyrocket your profits.

Spend a little more time creating new ideas and allow the process to complete. Then apply the right logic to make a decision over what the next step should be.

One Step at a Time

No person has mastered all of this information. We all deal with a form of these habits at one time or another. I work on them daily and as I write I am inspired to take my own advice. If you can manage to take a look at your business and be honest about your progress and where you can adjust…as long as you are moving forward, you are on the right track.

15 Written ArticlesWebsite

Jenna Scaglione is a writer, internet marketer, and a lover of family, friends and life. Jenna enjoys learning, growing and discovering the newest and latest trends on the internet. Known as "Lady Content", she lives in sunny Socal where she helps her clients around the world increase brand awareness on the internet through content writing and social media.

12 Comments Best Comments First
  • Freddie

    Saturday, October 8th, 2011 18:34

    1

    Should certainly not fear failure, spend time and resources in doing things to get success and most sites, if sufficient online demand, will do quite well.

    0
  • Kenn Schroder

    Monday, October 10th, 2011 02:06

    4

    Hey Jenna.

    Well written.

    I think the trick, or technique, needed when great advice comes by is how to get it into play smoothly.

    One way is to make a list of 20 possible ideas that come to mind as you read this article. Even if they are outrageous. Then see which one seems to be most easily implementable, most impactful.

    Then write down an action you can do and complete in a few minutes right now and do it now. SOmething you can complete in a few minutes (10 or less). Like outlining a plan, emailing someone, etc.

    For example, if you’re services are not unique enough, perhaps a brainstorming session is order, or talking to a few friends/clients is in order. If so, then brainstorm now and make a list, and email a few friends/clients to chat on the phone about finding your uniqueness.

    Take some sort of small action right now to start on an idea.

    0
    • Jenna Scaglione

      Monday, October 10th, 2011 19:43

      5

      Incredible insight Ken. Thank you for your comment.

      I love your idea of an actionable step that can be completed right away. This will eliminate any procrastination and not give “fear of failure” a chance to creep in. I think I am going to try your method myself! Thanks again.

      0
  • Donny

    Sunday, October 9th, 2011 11:44

    3

    Jenna Scaglione, Your website is gorgeous!

    0
  • Kalen

    Saturday, October 8th, 2011 19:38

    2

    Jenna 3 and 5 tie in which each other very well. As technology entrepreneurs, we often have a tendency to be overanalytical. We may want to analyze what works for others and either copy or overhaul their strategies. This may seem like a good way to do it, but it can create tunnel vision. As an entrepreneur, you need to sometimes turn off your technical self and think like a real marketer. Be original and create, rather than just analyzing.

    0
    • Jenna Scaglione

      Monday, October 10th, 2011 20:09

      6

      I agree Kalen. As someone with a background in the chemical sciences, I find my left brain taking over more than it should It can be hard to balance especially when left-brained activities are all too familiar. I agree with you when you say to be original and create. It’s definitely easier said than done, but great advice nonetheless. Thanks for your great comment!

      0
  • Nora Reed

    Tuesday, October 11th, 2011 09:09

    7

    Very nice Article! this would be very useful to me for my new online business, Great Job!

    0
  • Ratne Igre

    Friday, March 16th, 2012 16:50

    12

    Good topic Jenna. Kiss from Croatia!

    0
  • Morgan

    Thursday, December 15th, 2011 04:51

    11

    Point 2 – Paralysis of Analysis and Point 1 – Fear of Failure, I feel are somewhat linked. The whole idea of going around in endless cycles felt in point 2 is probably of not wanting to face the possible end result of point 1. Yes it is very damaging.

    0
  • Sreejesh

    Saturday, October 22nd, 2011 17:12

    10

    I fear failure when something goes wrong, and then the rest will follow.

    0
  • Deadwin

    Thursday, October 13th, 2011 21:01

    8

    Nice article every startup should consider all of those point for better business.

    0
  • Jacl

    Monday, October 17th, 2011 12:08

    9

    Really nice article, i am agree with all 5 points you have writtent over here, but from all the best one is Jack of All Trades, Master of None

    0
  • Ratne Igre

    Friday, March 16th, 2012 16:50

    12

    Good topic Jenna. Kiss from Croatia!

    0
  • Morgan

    Thursday, December 15th, 2011 04:51

    11

    Point 2 – Paralysis of Analysis and Point 1 – Fear of Failure, I feel are somewhat linked. The whole idea of going around in endless cycles felt in point 2 is probably of not wanting to face the possible end result of point 1. Yes it is very damaging.

    0
  • Sreejesh

    Saturday, October 22nd, 2011 17:12

    10

    I fear failure when something goes wrong, and then the rest will follow.

    0
  • Jacl

    Monday, October 17th, 2011 12:08

    9

    Really nice article, i am agree with all 5 points you have writtent over here, but from all the best one is Jack of All Trades, Master of None

    0
  • Deadwin

    Thursday, October 13th, 2011 21:01

    8

    Nice article every startup should consider all of those point for better business.

    0
  • Nora Reed

    Tuesday, October 11th, 2011 09:09

    7

    Very nice Article! this would be very useful to me for my new online business, Great Job!

    0
  • Kenn Schroder

    Monday, October 10th, 2011 02:06

    4

    Hey Jenna.

    Well written.

    I think the trick, or technique, needed when great advice comes by is how to get it into play smoothly.

    One way is to make a list of 20 possible ideas that come to mind as you read this article. Even if they are outrageous. Then see which one seems to be most easily implementable, most impactful.

    Then write down an action you can do and complete in a few minutes right now and do it now. SOmething you can complete in a few minutes (10 or less). Like outlining a plan, emailing someone, etc.

    For example, if you’re services are not unique enough, perhaps a brainstorming session is order, or talking to a few friends/clients is in order. If so, then brainstorm now and make a list, and email a few friends/clients to chat on the phone about finding your uniqueness.

    Take some sort of small action right now to start on an idea.

    0
    • Jenna Scaglione

      Monday, October 10th, 2011 19:43

      5

      Incredible insight Ken. Thank you for your comment.

      I love your idea of an actionable step that can be completed right away. This will eliminate any procrastination and not give “fear of failure” a chance to creep in. I think I am going to try your method myself! Thanks again.

      0
  • Donny

    Sunday, October 9th, 2011 11:44

    3

    Jenna Scaglione, Your website is gorgeous!

    0
  • Kalen

    Saturday, October 8th, 2011 19:38

    2

    Jenna 3 and 5 tie in which each other very well. As technology entrepreneurs, we often have a tendency to be overanalytical. We may want to analyze what works for others and either copy or overhaul their strategies. This may seem like a good way to do it, but it can create tunnel vision. As an entrepreneur, you need to sometimes turn off your technical self and think like a real marketer. Be original and create, rather than just analyzing.

    0
    • Jenna Scaglione

      Monday, October 10th, 2011 20:09

      6

      I agree Kalen. As someone with a background in the chemical sciences, I find my left brain taking over more than it should It can be hard to balance especially when left-brained activities are all too familiar. I agree with you when you say to be original and create. It’s definitely easier said than done, but great advice nonetheless. Thanks for your great comment!

      0
  • Freddie

    Saturday, October 8th, 2011 18:34

    1

    Should certainly not fear failure, spend time and resources in doing things to get success and most sites, if sufficient online demand, will do quite well.

    0

Comments are closed.

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