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Tumblr is set to become the blogging tool of 2010 with its massive growth, yet still many people don’t fully understand what Tumblr does, or how it works. If you’ve ever tried to start a blog, but found yourself struggling to find the time, Tumblr is something you’re definitely going to want to take a look at.
Put simply, Tumblr is a service that does exactly what WordPress does for blogging, but for microblogging, or tumbleblog’s instead. To fully understand what Tumblr does, you first need to understand what these so-called tumbleblog’s actually are.
A tumblelog is a variation of a blog, that favors short-form, mixed-media posts over the longer editorial posts frequently associated with blogging. Common post formats found on tumbleblogs include links, photos, quotes, dialogues, and video. Unlike blogs, this format is frequently used to share the author’s creations, discoveries, or experiences without providing a commentary. – Wikipedia
What does this mean? Well basically, Tumblr fills the gap between Twitter, where people tweet resources, images, and thoughts, and traditional blogging platforms, like WordPress where each post is a proper article. Instead, Tumblr works with seven types of post; text, photo, quote, link, chat, audio and video, and it handles them all very well.

According to Tumblr statistic’s, in the last six months, Tumblr has grown from around 300M monthly page views, to over 1 Billion in February 2010; a massive growth for any product, and it speaks for itself really. A product doesn’t grow at such a rapid rate, if people aren’t enjoying using it.

The biggest reason behind Tumblr’s growing support, is it’s vast number of social features, and it’s ease of use. For a start, Tumblr make it extremely offer for you to post to your blog, even if you can’t access your homepage yourself. Here are some of the clever ways Tumblr makes it possible for you to update your tumbleblog:

As well as the fantastic free iPhone app that is available officially from Tumblr, you also have access to a multitude of applications for the iPhone, Web, Desktop’s, Mobile’s, Widget’s and Browser’s. They are all filed away tidily in an official Tumblr app directory.
Definitely high up on the list of reasons for Tumblr’s acceptance has been its solid two-way integration with other social media, and networking services. Part of its automatic posting from other sites come from major names such as Digg, Youtube, Facebook and Twitter, but it doesn’t stop there. As well as having the ability to automatically pull in your content live from these sites, you can also send information back. Facebook is a prime example with its ability to show your activity on Tumblr on your Facebook wall, keeping all your friends up to date with what your blogging and activity.
Other than those already mentioned, Tumblr also focus’ on those important, but small things that you need.
First off, Tumblr wouldn’t be where it was if it wasn’t for its easy to use backend user interface. The interface is split into two sections; the dashboard, where your’s and other peoples content meet you, and customisation, where you control all sorts of aspects of your tumbleblog.
Posting any of the seven different type’s of content from your dashboard is a breeze, with visual buttons, and a clean design. The backend goes on to keep you up-to-date with all the Tumbleblogs you are following, in a very Twitter like manner, keeping it clean and easy to read. For a look at how the dashboard looks, click on the image below.
Customisation though, is a whole different kettle of fish. It is basically a dummy page of your current theme, with one default entry in each of the seven post categories. A menu bar at the top of the page allows you to make many important, and useful changes and decisions that affect your tumbleblog.
The menu provides a multitude of options;
As you change these options, especially your theme options, the dummy page below changes to mirror the choices you have made, allowing you to check how your blog will look, as you work.
Tumblr is a fantastic piece of kit, filling in that gap in the market between products such as wordpress that provide full blogs, social networking such as facebook, and status updating from Twitter, and it does it extremely well. Tumblr is honestly a pleasure to work with. Simplicity makes the user interface effect and easy to use, and you never feel like there isn’t anything important missing, or out of your control. It makes blogging and sharing things you find on the internet a breeze, and most importantly, unlike Twitter, it does so visually. If you find yourself failing to keep a full blog up-to-date, and enjoy sharing the things you find, the there’s no easier way to do so than Tumblr, so give it a go.
For those that do choose to start using Tumblr, or already do, then keep an eye here, because coming up are several articles that will increase your happiness with Tumblr, such as a roundup of fantastic themes, and more importantly learning how to create your own custom theme! For now, check out these 5 impressive tumbleblogs for inspiration to see what Tumblr is truly capable of.
Hope you enjoyed this post – keep coming back for more!
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Matt is an 18 year old web designer from Scotland, UK. He loves creating beautiful websites across different platforms. High on his things to learn fully are Jquery and php. He is extremely excited by css3 and html5 and can't wait to see them rolled out fully. To learn more about Matt, follow him @QwibbleDesigns, or check out his portfolio.
Sunday, March 21st, 2010 21:14
Hey Matt, very impressive article for a 17 year old! Keep it up, you have a bright future. Tumblr is a really impressive platform. I recommend it to people who don’t need WordPress’s full CMS functionality. If you are choosing between wordpress.com or tumblr, tumblr has a cleaner interface and is easier to use.
Friday, March 19th, 2010 08:32
HI, great post..
i am hearing for first time about micro blogging… it sounds awesome..
great to learn it and know about tumblr :)
thanks buddy..
keep up the good work.
Thursday, March 18th, 2010 12:47
Just created mine two days ago and I was very surprised to see how easy it is to use& update. I highly recommend it!
Thursday, March 18th, 2010 10:08
nice write up. tumblr definitely has my vote for the best blog site going around at the moment. so nice to use and nice to look at. what more can you ask for?
Thursday, March 18th, 2010 12:02
Thanks for this interesting article! So far I had only heard of the name of Tumblr but never had the interest to discover what it was really. Thanks to your article, I have now created an account on it and plan to use it to its full potential! :D
Looking forward to your next articles (especially the customisation one!)
Thursday, March 18th, 2010 10:38
Thanks for this very interesting article. I didn’t know anything about Tumblr and at the moment I’m happy with my Blogger account. Now I know more I would definitely bear it in mind if I ever think of a project that would suit the Tumblr format.
Thursday, March 18th, 2010 09:59
I use them both, Tumblr and Posterous, and I chose the last one. Simply because it is better organized, it has a really intuitive interface. The Posterous Bookmarklet is really powerful too. And at the end I linked Tumblr and Twitter to Posterous, so that posting to Posterous the contents are reflected on the other two services. This is just my choice ;)
Wednesday, March 17th, 2010 00:57
I started using Tumblr about a week ago and I’m so hooked. I had a Posterous account a while back, but wasn’t thrilled about using it.
Tumblr makes it fun with cool templates, an even cooler interface and one hell of an iPhone app!
Wednesday, March 17th, 2010 02:13
I’m into Posterous – it’s pure simplicity. As the newer microblogging platform, it doesn’t have the bank of templates or backend functionality that Tumblr does, but frankly, if you don’t need any of that, Posterous does the trick nicely – you don’t even have to set up an account!
Since Posterous introduced the ability to use your own theme, they are pretty much neck and neck.
Tuesday, March 16th, 2010 18:14
I’ve really come to appreciate the power of Tumblr over the past year. It does everything I need to maintain a simple technology tumble log (MiamiWebPros.com). I really like the bookmarklet capability that allows me to post from any web page that I am currently viewing. I was previously using “Storytlr”, but they have stopped supporting the platform. Tumblr has been a very suitable replacement.
Tuesday, March 16th, 2010 01:23
Excellent overview of Tumblr. I have a few friends that use it and swear by it. I guess now is the time for me to take a look at it as well.
Thanks for this.
Monday, March 15th, 2010 19:50
Excellent article. I have noticed that Tumblr is catching on and it has some good uses, but I also know a lot of people who are unfamiliar with it.
Monday, March 15th, 2010 22:04
Good post, I’ve been looking to use a microblogging platform such as Tumblr.. or Posterous?
Perhaps a comparison between them?
Monday, March 15th, 2010 20:28
I was wondering what Tumblr was all about, so thanks for this article! It made me realize, I can still blog even though I don’t have the time to own a real blog.
Monday, March 15th, 2010 14:28
Great post, been looking for more discussion about tumblr. Thanks.
Monday, March 15th, 2010 20:14
great and interesting article
Monday, March 15th, 2010 18:11
I think I’m going to have to take a closer look at Tumblr. It looks like something that would be useful for web promotion.
Monday, March 15th, 2010 17:26
Brilliant article. I’ve always wanted to start using Tumblr and this article will help me to crack on. Thanks!
Monday, March 15th, 2010 17:01
Good article. How different is it from Twitter?
Monday, March 15th, 2010 16:00
Great article. I think Tumblr is definitely a gift to microbloggers who are interested in exploring the implications for simplicity
Keep up the good work!
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Nicole Foster
Monday, March 15th, 2010 20:28
I was wondering what Tumblr was all about, so thanks for this article! It made me realize, I can still blog even though I don’t have the time to own a real blog.
Matt Corner
Monday, March 15th, 2010 20:32
Indeed, that’s the beauty of it, and certainly the reason there’s such a huge market for it to prosper in.
Martin Newham
Monday, March 15th, 2010 22:04
Good post, I’ve been looking to use a microblogging platform such as Tumblr.. or Posterous?
Perhaps a comparison between them?
Ikoichi
Thursday, March 18th, 2010 09:59
I use them both, Tumblr and Posterous, and I chose the last one. Simply because it is better organized, it has a really intuitive interface. The Posterous Bookmarklet is really powerful too. And at the end I linked Tumblr and Twitter to Posterous, so that posting to Posterous the contents are reflected on the other two services. This is just my choice ;)
Lannie Lockbaum
Monday, September 19th, 2011 09:38
I adore your blog site! Just wantet to post something.
Josh
Tuesday, July 5th, 2011 02:33
There’s a great video the explains what tumblr is in one minute here: http://www.youtube.com/watch?v=5C47FUM6lgk
Val Woodhouse
Thursday, March 18th, 2010 10:38
Thanks for this very interesting article. I didn’t know anything about Tumblr and at the moment I’m happy with my Blogger account. Now I know more I would definitely bear it in mind if I ever think of a project that would suit the Tumblr format.
LemonFresh
Monday, April 18th, 2011 09:13
You’ve got a serious problem with apostrophes in this article… they do NOT indicate plurals! I actually stopped reading and started skimming this because of the grammar mistakes. (I know, I’m being that douchey person on the Internet, but I assume you’re trying to put across an aura of professionalism here…)
Susan
Saturday, October 22nd, 2011 15:52
You’re right…you are being that person. Most ‘tech’ people are not great writers. I didn’t come here for a grammar lesson. Go away, or start your own blog.
K Rhine
Thursday, December 1st, 2011 20:43
Oh thank you LemonFresh — those apostrophes were driving me crazy, too.
Skweekah
Monday, May 2nd, 2011 03:31
Yeah, Im with this douche. The apostrophes are a turnoff.
min
Tuesday, September 20th, 2011 07:26
As soon as I came over to this blog post I can only look at part of it, is this my internet cell phone browser or the internet web site? Should I restart?
Rean John Uehara
Tuesday, September 20th, 2011 07:34
Uhm, I don’t understand..?
jess
Monday, January 9th, 2012 17:04
what date was this published?
Ben
Thursday, February 16th, 2012 03:23
“Built in privacy allows you to restrict specific posts, or your whole blog to certain people”
But how? I’d like to have a multi-level approach to who can view websites. I’d love if some posts could be public, some could be seen by people who follow me/I follow, and some could be seen by only select followers. But how? Is this possible?
Craig
Friday, December 30th, 2011 04:00
Thx Matt, you helped me to really understand “How” to use Tumblr and “How” it works and did so in a simple easy to understand way. Much Appreciation. As for the comments on your grammar, take it in stride. Yes there are some grammatical errors that interrupt the reading flow a bit but overall your article accomplished the end goal. Thx again. And to person who made the comments, when giving feedback or advice you might want to consider “how” you phrase that advice, that is if you’re really trying to be “helpful.”
Matt Good Luck with your goals on tackling CSS3 and all…I’m still struggling with basic CSS, LOL. Looking forward to more great “helpful” post from you.
Rean John Uehara
Wednesday, November 30th, 2011 10:31
You can visit http://www.facebook.com/webdesignblog if you want to be updated always!
Lilian Nattel
Monday, January 17th, 2011 14:41
Can Tumblr autopost? I find it does fine with FB but doesn’t import well via rss feed and doesn’t export well to Twitter. What I like about Posterous are the autoposts. It can send posts about anywhere. I’m looking for something within tumblr that’s the same but can’t find it.
Brett
Wednesday, May 12th, 2010 22:19
Matt. Nice info. How easy is it to set up Tumblr to look similar to a website with more form and structure? Do I need a designer to do it?
Matt Corner
Tuesday, June 8th, 2010 16:58
Tumblr is what it is, a blogging tool. It now has support for “pages”, but you are unlikely to get anywhere near the sort of custom websites that you can have with say, wordpress.
What tumblr does is make microblogging easy to the masses. It isnt really intended to support a full website.
Mahaveer Singh
Friday, March 19th, 2010 08:32
HI, great post..
i am hearing for first time about micro blogging… it sounds awesome..
great to learn it and know about tumblr :)
thanks buddy..
keep up the good work.
Alice
Thursday, March 18th, 2010 12:47
Just created mine two days ago and I was very surprised to see how easy it is to use& update. I highly recommend it!
Erken
Thursday, March 18th, 2010 12:02
Thanks for this interesting article! So far I had only heard of the name of Tumblr but never had the interest to discover what it was really. Thanks to your article, I have now created an account on it and plan to use it to its full potential! :D
Looking forward to your next articles (especially the customisation one!)
Matt Corner
Saturday, March 20th, 2010 14:42
Thanks, I’m glad I’ve inspired you enough to get you to sign up =)
Keep an eye on 1stwebdesigner for the further articles in the series =)
Jeremy Sroka
Thursday, March 18th, 2010 10:08
nice write up. tumblr definitely has my vote for the best blog site going around at the moment. so nice to use and nice to look at. what more can you ask for?
Adam Hermsdorfer
Sunday, March 21st, 2010 21:14
Hey Matt, very impressive article for a 17 year old! Keep it up, you have a bright future. Tumblr is a really impressive platform. I recommend it to people who don’t need WordPress’s full CMS functionality. If you are choosing between wordpress.com or tumblr, tumblr has a cleaner interface and is easier to use.
Matt Corner
Friday, March 26th, 2010 15:24
Thanks Adam, glad you enjoyed the article =)
Ryan Cowles
Sunday, March 21st, 2010 22:47
I think I might have to finally look into Tumblr.. Thanks for the article!
Gilliom
Monday, March 29th, 2010 02:01
a Tumblr blog does seem like a good idea for something like a portfolio, or rather, for something in between a portfolio and a sketchbook-type blog like a lot of artists seem to have, something where they can post sketches or work in progress. A lot of people enjoy these “behind the scenes/look in the kitchen” kind of things so it might be a good way to connect with people who like your work.
Nice article. Thanks.
Vincent
Friday, April 2nd, 2010 20:19
Interesting and informative. Tumblr never crossed my mind.
Jim Carter III
Monday, March 22nd, 2010 03:48
I just decided to drop my 6 year old wordpress blog and make the switch, starting today. I’m pretty excited for the breath of fresh air.
Andrew Kelsall
Wednesday, March 24th, 2010 16:28
I’m one of those people who has heard of Tumblr mentioned before, but thought it was just a free alternative to CMS sites like WordPress.
As a result of this article, I think I’ll look into it, but not swayed as yet. I think I’ll be sticking with WordPress, which also has a growing user-base on top of its already-massive following.
Times do change, though…
Matt Corner
Friday, March 26th, 2010 15:23
It certainly depends what your goal is. For example, are you after a blogging platform, or a CMS? If you’re after blogging, is it a personal blog, or a sophisticated articles blog. There are many variables.
Saad Bassi
Monday, March 15th, 2010 12:21
Awesome Article. Great Write up.:)