Let’s presume you’re already familiar with the basics of Twitter and your current goal is to grow your follower count. Want to learn advanced techniques?
Twitter Marketing Guide
Written by: Tim Soulo
Bigger Longer & Uncut.
be a Twitter Guide – I’ll just use the tips below to make it go viral :)
Twitter Basics Part 1: Creating a Twitter Account (The Right Way)
the basics of Twitter and your current goal is to grow your
follower count. Moreover you need those
dedicated followers that read your
tweets and, what’s more important,
retweet them to their own followers
making your content spread.
Here’s an extra tip from Hubspot:
I often ask myself two questions before following someone:
- Who is that person?
- How can they be useful to me?
Image: People on Twitter mostly use a personal photo as their avatar. I think this is because Twitter is a powerful personal branding tool and you might want your followers to recognize you.
My vote goes for consistency – if there’s a non-photo avatar that you use around the web (forums, comments, guest posts), I think you should use it on Twitter too so that people who have seen your avatar around the web recognize you.
Twitter Basics Part 2: Following the Right People
Twitter Directories: There are places where Twitter accounts are neatly organized and categorized. To name a few: Listorious, WeFollow, JustTweetIt, TweetFind. Browse them and I’m sure you’ll find some interesting people to follow. By the way, why not add yourself there?
Custom lists: Bloggers always used to create lists: “10 Best Books on Marketing”, “20 Coolest Design Blogs”, “15 Social Bookmarking Sites” – you all know that sort of stuff. The new trend is top people in each industry to follow on Twitter: designers, bloggers, marketers, seo experts, social media gurus and so on. Do a couple of Google searches for those lists as they may suggest some really cool people to follow. If you can’t find a list on your niche, you should definitely create one and maybe you’ll get some new followers just for being an author of that list.
Online Tools: There is an enormous amount of Twitter tools to help you find and manage followers. I don’t want to promote any of them, so just try them all to see which one works best for you.
Play around: As I’ve said before, Twitter has an awesome recommendation engine, so once you start playing around with Twitter you’ll get lots of recommendations. Definitely check out the powerful “Who To Follow” tool, which speaks for itself.
Advanced Twitter Tactics Part 1: Getting More Followers
Think: Yeah, that is my first tip. But I think it’s the most powerful one. Think of the way YOU follow new people and think how many of them eventually stay in your Twitter feed. Then do the same stuff that they did to get followed by you. If you ask me I mostly follow people who blog. When I see a smart post, I will do my best to find the author on Twitter, follow him and perhaps even communicate a bit. The second way I may follow people is when they @-mention me in their tweet. I will usually check the profile of that person and if it appeals to me – I’ll follow them.
Follow to get followers: This is the best known tactic to grow your follower count and it’s based on the newest psychological disorder called ISFBaG (I Should Follow Back Guilt). When you follow someone, they receive an e-mail notification and may follow you back. You can mass-follow people via Twitter interface, use some online tools or even create scripts, which will auto follow people, who tweet specific keywords.
Rand from SEOmoz has one listing per 7.6 followers ( 24,368 followers / 3,187 lists = 7.6).
If the ratio is more than 10 – that’s a signal that a person is a spammer who does a lot of mass-following.
Promote your Twitter account: That’s probably the most popular and most obvious advice, so I’ve left till last. Use your Twitter account URL everywhere you can: e-mail signatures, social media profiles, forum signatures, blog comments, business cards etc. There’s no rocket science here, just use every opportunity you can to share your Twitter account.
Advanced Twitter Tactics Part 2: Building Relations
Public mentions: #FollowFriday or #ff is a nice occasion to show your appreciation to someone by publicly mentioning their account and providing a reason for others to follow them. However there is no need to wait till Friday to do that.
Twitter lists: When you add someone to a Twitter list, they won’t be notified about it, but they may find it out on their own sooner or later. Make respectful Twitter list names to show some appreciation to people you list there. I am really happy each time someone adds me to a marketing related list. (this was a call-to-action :) )
By following other people’s Twitter lists you can get some attention too, as people might check who else is following their lists.
Twitter list Ninja Tip #1: follow @listwatcher as it will send you a DM each time someone adds, removes you from their list, or changes their list. Being listed is a reason to get in touch and say thank you, ( or something else, if you were removed :) )
Twitter list Ninja Tip #2: learn how to automate your lists with Formulists online service.
Follow people who @mention you: This is a great way to show your appreciation for being mentioned and, besides, this will make a person to take a closer look at your profile and what you tweet about.
Twitter Favourites: Currently this feature is not widely used, but I think it can be considered as a form of appreciation too. Each tweet that you add to your Twitter favourites is saved in your profile under the “Favourites” tab. I doubt that the author of a tweet will ever see that, but others might find your favourites feed useful and that can be another reason to follow you.
TweetChats: It’s a regularly scheduled online event which is perfect for networking. For instance you can check #seochat – this is a search marketing chat which is held every week. If you fail to find a TweetChat on your topic, maybe you should launch one yourself.
Twitter Ninja Part 1: Getting Retweets
- * the average CTR of a tweet is about 1.17% of the followers number;
- * shorter tweets get a higher CTR;
- * tweets on a topic that people expect from you get a higher CTR.
You can also use various bookmarking and news services to discover what’s hot and trending and tweet about it: StumbleUpon, Digg, Reddit, TweetMeme.
Twitter Ninja Part 2: Miscellaneous Tips
Use Hashtags: This feature is used to unite Tweets around a particular topic. I understand hashtags as a search tool. Instead of searching on Tweeter for “social media marketing” you can simply do a search for #smm or just click on a hashtag whenever you see it in someone’s tweet. This will list all the tweets that have a particular hashtag in it. So every time you add a hashtag to your tweet, it increases its chances to be found by random people.
Track Google SERP: You can easily get a daily Direct Message of your websites Google position using a twitter bot by TweetedRanks (free tool).
Get your website pages indexed faster: A recent experiment concluded that a tweet which gets 3 retweets or more will help in increasing the time and rate at which the tweeted page gets indexed.
HootSuite Hootlet: I must confess that HootSuite is a tool that dramatically improved my tweeting experience. Specifically I am obsessed with their bookmarklet tool. You just drag it to your bookmarks and when you want to share the post on Twitter you just click the bookmarklet and the message window pops up. What’s more important, you can schedule your tweets right from this Hootlet window. This is the best Twitter tool I’ve ever used.