Are you asking yourself these questions about your social marketing efforts? If you’re not, you be losing easy traffic and sales. The reason is that testing and tracking your social media campaigns is absolutely crucial to your success if you use social marketing to promote your business. If you aren’t taking advantage of all the free tools that are available to help you discover how successful your social media efforts are, then you are wasting both time and money.
Before you start marketing on social sites, choose the tools you need that will help you reach your marketing goals and save you both time and money. Below are 14 tools you may use to help you more effectively build a social media platform.
Hootsuite is a social media dashboard and all in one web solution that allows you to promote to all the most popular social sites. This includes Twitter, Facebook, LinkedIn, MySpace and others. It also allows you to track people and businesses you are following and read your social streams in one place.
Free and paid versions are available. Extensive tracking allows you to find media metrics like your Klout score, which is a measure of your influence across the internet. A blog, frequently asked questions (FAQ), and a help desk will give you full support to create effective social media campaigns for your business.
Unlike Hootsuite, which is an actual tool to help you communicate with your audience, Klout allows you to measure your influence with that audience. Using a scale of 1 to 100, Klout uses 35 different variables on Facebook and Twitter to determine your true reach, amplification probability, and network score. (This simply means how well you are getting your audience to act on your message.)
PeerIndex is similar to Klout because it allows you to measure your overall authority on the internet. This is more than just about being popular; this is about your real authority and true influence on those you connect with. Using eight benchmark topics, your “fingerprint” is built up on a category by category level. How receptive your audience is also influences your overall authority.
Traacker serves two functions. First, it allows your company or agency to effectively find and connect with the influencers in your industry. Second, you may measure your influence. Unlike the other two tools previously mentioned, which are free or low-cost, this solution will cost you several hundred dollars per month to implement.
With other solutions you are actually tracking your brand, company, or yourself. With Radian6, you have the ability to track unlimited topics or keywords. Price range is similar to Traacker, with discounts available to non-profit organizations.
A free/low-cost solution that allows you to spread your tweets out throughout the day. Build your followers and even tweet while you sleep. You’ll keep your readers happy and automate your tweets.
While our other solutions have focused on online tools, this “Tweetdeck” is specifically for the Google Chrome browser. It’s simple to use, with a sleek design, and best of all it’s free. You’ll easily organize all of your tweeting, and if you use Facebook too, then you’ll be able to handle both your Twitter and Facebook accounts with this one tool.
Don’t have Chrome? No problem because this tool is also available for the Android, iPhone, and as a PC Desktop so you can easily keep track of all of your Twitter activity.
Simple tool that allows you to sign in with your Twitter account and then mark your location. It’s free, and if geo targeting is important to you and your business, why not?
Would you like to know the best time to send your tweets so that your readers act on them? This tool analyzes both your tweets and the tweets of those connected to you so that you know the best time to tweet.
This site is also connected to some really good paid tools that will help you get even more out of your social media efforts. If you want to increase your Twitter following, or build “likes” to your Facebook pages, then definitely check it out.
Most tools created for Twitter are available for the PC. Twitterific is different. Similar to Tweetdeck for Chrome, this free tool allows you to use Twitter on either a MAC or an iPad.
Don’t want to see ads? No problem. There’s also a paid version you may buy and remove all the ads.
Wouldn’t it be nice to get all of your social media activity in one email? Even better, wouldn’t it be nice to get it when you want it, not when it happens?
NutshellMail, a solution created by Constant Contact, allows you to save time monitoring your brand on all the most popular networks, including Twitter, Facebook, MySpace, LinkedIn, Yelp, YouTube, and Citysearch. See what all of your friends and business associates are doing, and get the information in one convenient email.
This is the first fully featured Twitter client for iPhone. If you have an iPad, it will also work for you. A desktop version is available for PC users to get live, instant updates.
Color code your tweets with this colorful Twitter client. This web-based Twitter client allows you to engage your Twitter followers more fully, as well as effectively because you can now organize your conversations. Keep up with your conversations better and know at a glance not only what you’ve said but answers you’ve received.
Seesmic bills itself as “The only social media tool you’ll ever need,” and it really does a good job of meeting that claim. With a version available for every browser, as well as both MAC and PC versions, you’ll find over 80 social services available. Don’t see a service you want? Then add it. You’ll find the most complete solution that’s free, and you’ll more easily track your social interactions, even if you’re on a smart phone.
There are many tools and services available to help you keep track of Twitter, as well as all of your other social media accounts. If you’re a business person, you’ll want to take advantage of as many of these services as possible to not only help you stay on top of your social media campaigns, but save you time.
Measuring your influence on the Web is more than just determining who’s reading you. By measuring your influence, you’ll know where to focus your social media efforts, driving more traffic, and more sales to your business.
Jinger Jarrett is a full time freelance writer and internet marketer. Her books are available on Amazon. She teaches one person businesses how to market online using completely free internet marketing techniques and tools.