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You can create successful logotype just using letters and type adding just little accent. Creating logotype just search over different fonts, avoid using two or more fonts in logotype – most of the cases, different typefaces do bad more than something good. Every font has it’s own personality, keep it simple, avoid using fun fonts, because they will add a little bit shallow feel in most of the cases. There are great free font services, where You can choose between thousands of free fonts, and test them online simply typing desired word and browsing over different categories.
There are 3 kinds of typefaces :
1.Sans-serif
More modern look, without any serifs. More minimal, elegant – often used in fashion companies and
2.Serif
Serif is visually more appealing type than sans-serif adding more elegant, sophisticated look.
If You don’t know the difference, image below will explain it better than I can say with words:
Compare sans-serif with serif ( I used Times New Roman for this example) and I hope You see the difference. And the name “serif” is pretty self explaining.
3.Script
Convey more friendly feel with handwriting fonts, if You are good at handwriting try to create Your own calligraphy on Your tablet or scan Your handwriting – why do that? If You use typeface – every letter will be the same using those, but creating something Your own , You can create really unique touch.
There are lot of possibilities to create unique logo using just these variations – all caps, spacing, uppercase, lowercase, size, different colors, different weighting (bold, thin, roman.. etc.), transparency, 3D look or just create combination of these ways.
a) Just using font ( Delicious font for this example) lowercase with no spacing:
b) all caps:
c)spacing:
d) size:
e) different colors:
f) different weighting ( roman, italic, bold):
g) transparency:
This is too complex example by the way, but it’s ok for You to get the point.
h) 3D look:
If You use Adobe Illustrator, You can extrude&bevel in this way – Effect –>3D –> Extrude&Bevel.
You might consider using rotation, distortion, perspective tools too.
Done using Illustrator’s Revolve tool ( Effect–>3D–>Revolve):
Tip:
Keep in mind trying to create logotype “square” form type if You consider printing it on different posters, brochures – then You won’t got any problems with resizing and keeping it good looking.
And don’t forget about millions of different fonts You can choose from! While choosing the right typeface – compare them, just adding below each other copies and variants – try to look over repeating, more elegant letters and bits of those to get Your vision and inspiration going – to create successful logotype sometimes You need to just add one accent changing one thing in the typeface describing companies business activities, goals in eye catching way and remember to keep it simple! If You haven’t got inspiration or ideas what to do, how to do, there are also different roundups and sites summarizing different logs and ideas.
I often use logopond.com – there are huge amount of professional logotypes there, giving You great inspiration!!
brandsoftheworld.com is another handy resource with advanced search options using – brand name, description, author, uploader, url, category, country.
And one more time, use free font resources and their great online testing features!
gayet iyi
this is thank you.. :)
Duvvar Design bunu beğendi :;)
this is thank you.. :)
wow thanks so much.
Nice! This is great informative post lot of resources thanks for sharing us….
Great ideas to change a logo. The art looks nice.
[...] Create Logotypes Using Just Type And Different Variations [...]
Good post. It’s helpful to logo designers and graphics designers. Thanks for sharing this resources.
Thanks for sharing and creating very effective logos here
oh that Logopond.com is really cool, thank you
Jati Diri´s last blog ..Jati Diri Bangsa
Nice tips Dainis, thanks, I learn a lot from your articles
Stop Dreaming Start Actions last blog post : Follow Your Dream
Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds also…
Some useful tips about choosing fonts, etc. Thanks for the site with the list of the free fonts!
@eduardo this is not that kind of article, these are just basics and were meant to. Keep following if You want to see more advanced articles about logo creation.
@BloggerNewbie I appreciate Your words, and thanks for joining!
@Jim this article is really about techniques and variations not how to use Illustrator, however in future I think I will do tutorials to help You use Illustrator.
Nice, great because I am a beginner when it comes to messing with Illustrator.
Jim Gaudets last blog post : Why are you here?
Great (and timely) article. I will definitely be following this series. subscribed to your RSS so I don’t miss a thing!
STUMBLED!
BloggerNewbies last blog post : I Don’t Care What People Think!
Well… Nothing special here… Could have added a list of links to blogs or sites that talks about logo design.
I know that’s pretty simple stuff, but it’s just simple article to catch up!
@Santhos yes, I am sorry for problems You got, for a little while it will be like this, because hosting I have is really slow, that’s the problem..
Very simplistic, but a nice article though!
But man, you’re site waaaay to slow!! What’s wrong with it?
I find it’s well written :D
Very useful to read before starting to make a logo. Cheers!
Johnson Kohs last blog post : Making of Fiery Planets Collision
Its so glad find your site,
more inspiration after reading your nice article
thanks for sharing
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Adobe Photoshop tutorial for newbie
sasidesigns last blog post : Let Your Love Shine Through
@John You really guessed my next step – I will show You my next 1stwebdesigner logo creation process step by step – just wanted to catch up with some basics.
It would be nice if you actually followed this on to CREATE a logo.. not just examples of things that one might do during the creative process.
@Matt oh thanks for correction! I promise to continue those logotype creation series, and this is just beginning, and Yes simple one at first! :)
Just a typo correction in your link to “logopond”.
Nice post though for the beginner.
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