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Staying at the top of the competition is not easy. Especially in the web design and development world where everyone is an athlete in their own right. Whether you’re looking at individuals or companies, it’s not hard to realize that they do not focus merely on design and development, but a large part of their time is spent on marketing. Out-performing your competitors through sheer skill alone is quite impossible, you need to get the word out that you exist.
Does the world know you exist?
Do you want to get noticed?
Below is a brief overview of what you can do with Moz’s tools. Summed up, with their toolkit, you’ll be able to rank any website easily without training, or without hiring an SEO specialist which can cost several hundreds to thousands monthly.
Here’s a sneak peek of what this is all about!
It’s hard to really know if you’re doing something right when you’re not comparing yourself to others. At least in marketing it’s true.
Know what your competitors are doing right – or wrong – and emulate and enhance their methods. Ever wondered why, no matter what you do, you can’t outrank someone’s website? They must be doing something right, which, of course, you can learn easily using Moz’s PRO service.
Track your social media statistics and compare them with your competitors’. Enough data means you will have a more accurate and solid plan to act on.
Determine which social media campaign works, what time and day are people most active, and use the data to plan ahead of time.
What am I doing wrong? What should I be doing now? Feel like you’re lost? Easy peasy, someone’s watching and guiding you throughout everything. Pointing at the things you’re doing wrong, telling you how to improve your page’s ranking – all with the help of Moz’s app.
No need to hire an SEO expert.
Get notified when something is wrong with your website that may affect your rankings. Moz will also monitor your keywords, which you can use to tell why you aren’t ranking so well, or just the opposite. Try ranking for your locality. “Boston web designer” or “web designers in Wales”.
You also get to access the following Moz tools:
Analyze mentions of your brand, competitors, and keywords as soon as they appear on the web. This tool let’s you know which mentions are important and which ones will be of interest to you, saving you time from weeding them out.
Compare backlinks with your competitors, find out which sites are linking to yours, and identify which are your top performing pages, including social activity and anchor texts.
Explore and grow your social graph by digging deeper into Twitter. Learn who your followers are, where they live, and when they tweet. Connect with influencers in the field and share your reports to the world.
Get noticed by ranking for the right keywords. It’s mostly about keywords. Choose the right keywords and people will find you through search engines. Base your research on top competitors – since they know how to do it right!
You’ll get more clients because, finally, people will know that you exist. Provided you have an online portfolio to show off!
You can build your own brand, establish yourself as an expert and make people want to hire you at the mention of your name.
Knowing how to market yourself is like knowing how to speak a foreign language. People know what they want and they’re trying to convey it, and only those who know what they are talking about will understand and act.
Every successful web designer and developer is a marketer!
Get your name out there and help potential clients find you! Sign up now for a special 90-day free trial!
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Rean is the editor of 1stwebdesigner. He regularly writes about freelancing, technology, web design, and web development. Rean also writes at Knowledge Salad, a blog filled with weird and interesting facts. One of his goals is to teach people how to earn money online, to help them earn a living out of working from home, just like what he has been doing since 2010.