How to Position Yourself to Get More Web Design Clients



How do you position yourself to get more clients?

What is the biggest need of a web designer or any business?

Is it better design or marketing skills? These are important, but in order to be successful and profitable, you need clients for the long term.

So how do you do it?

Our guest for today, Philip Morgan, gives expert advice how to do that. Philip is the CEO of Philip Morgan Consulting, a firm that helps web agencies and development shops get more leads, and provides an effective content marketing plan. He is also the author of The Positioning Manual for Technical Firms, a guide to help you get better clients and higher rates.

In short, if there is someone who can give you great insights about getting web design clients, Philip is your go-to guy. And here are a few of those golden nuggets to help you succeed as a freelance web designer.

Position yourself specifically

Having a different skills gives you an advantage because you have different things to offer to your clients. On the other hand, it can also be a disadvantage because you can lose your focus and spread yourself thinly. Philip suggests that if, for example, you have 10 different skills, don’t try to market all of them. Instead, focus on one or up to three and market them. In short, being a jack-of-all-trades will do you more harm than good if you want to attract more clients.

Speak to one audience

Speaking to different kinds of audience is already scary enough, but speaking to an audience with different interests and wants is much scarier. You simply don’t know how you’re going to please each, and you don’t know how to meet each need. Therefore, it is very important to find you specific client in order to focus, specific experiences, and develop skills. It is even much better if you focus on a specific niche.

Provide solutions

Understanding your skills is good, but it is even much better to understand how your skills fit to the needs of your clients. If you don’t know how to do this, you will never be able to provide an effective solution. Aside from this, it will save you time because you will be able to find what type of clients complement with the skills and experiences you have.

Positioning yourself is a process

Getting in the position of success takes time. Although there are some exceptions, no one gets successful during the first time. Even global brands have to undergo the process step by step to get into where they are now. Getting this fact straight gives you the motivation to keep trying when things get tough. Skills can certainly take you places, but patience will keep you going.


It can be quite difficult to position yourself to get clients as a web designer, especially if you are just starting. However, even the most seasoned web designer has a hard time to effectively market himself or herself. This can change when you also change your perspective about yourself, your skills, and your clients.

Now Watch The Full Interview

If you want to hear more in-depth information about what Philip Morgan shared, you can watch the video:

More questions about positioning and getting clients? Leave your questions in the comment box below.

Learn how to get clients with Philip Morgan



  1. I agree with Aaron that specialization is key but not only, or even necessarily with regard to niche. As a web designer, another aspect of landing, retaining and being recommended by clients is specialization in relation to the look and feel of the services you offer and your brand. The NEW Webydo ( provides designers with a ‘Full White Label’ option. Designers can present Webydo’s technology as an integral part of their own design brand by customizing the system colors, adding logos and presenting a fully branded CMS and Dashboard to their clients.

  2. One thing i recently discovered, that helps a designer in acquiring clients is specialization. If a designer specialises in a smaller niche, like web design for car dealerships or schools, it will be easier to sell services to businesses in those sectors. This is because having both the knowledge about web design and the sector itself is a big plus. Clients appreciate designers that understand their business as it is easier to collaborate during the whole process.

  3. Thank you for providing us this interview was very interesting listening to Philip Morgan, We attempted to hire a sales person and it didn’t work out well!

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