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Advertisements on almost every website (blogs to be precise, as the line between a website and a blog is diminishing quickly) look visually familiar to me although some people believe they don’t belong on websites at all.
The subject of today’s discussion will be the art of marketing and how we seem to take the same for granted. Remember, you must be selflessly selfish while giving away ad spots on your website. Otherwise, your client will give away the money during the first deal but might not renew the same due to negative results.
Let me start with the very basic question. This question is applicable to both sides – the publisher and the advertiser. In the case of the latter, advertising is important to promote a service or a product. While in the case of a publisher the debate can really go on forever.
Some of the genuine (and important) reasons for a publisher’s inclination towards advertising will be:
I am from India and some time back I stumbled upon a website YourStory. Basically, they were talking about all sorts of startups in India. The simple blog template and (I admit) no overly flashy stuff made me think that they weren’t the big guns in this industry. I moved on. It was after few days when I again stumbled upon this website and this is when I tried to dig into YourStory. To my surprise, they were the online partners for CNBC TV-18′s Young Turks initiative. It was shocking. TV 18 happens to be the God of media industry in India. They own a share of everything (TV channels, newspapers, magazines, web portals etc.) which stands on the top of media niche in India. And, they were using YourStory to promote their Young Turks initiative? I instantly subscribed to the feeds of YourStory. Now, I am a regular reader of YourStory.
Anyways, all that I want is you to understand that you should know why you are advertising before you take the next step – your target clients.
Now that you know why advertising is important and why you want to get into the world of online advertisements, it is time that you churn out unwanted clouds so that you can see your target clients very clearly.
To be precise, there are two basic types of targets where you should focus your energy:
Hmmph! So, you are ready to roll? I guess now you will be looking for some feasible options to open up ad slots on your website and earn quick bucks. I won’t be focusing on the usual ad spots although I want to go through them real quick:
Just like these three ad spots there are a few other obvious positions where one can open up advertisements on a blog. But, we are here to discuss something new so let us do the same.
Users almost never look at anything that looks like an advertisement – Jakob Neilsen
That one line above teaches a lot. It is a sort-of warning to advertisers and publishers. Overly flashy ad spots might have few competitors nibbling around (and doing good) in few websites.
A friend of mine long back sent me a text message which talked about two contrasting lines that had changed his life:
Don’t get me wrong, please. The conventional methods of online advertising still rock and they still help most of the blogs out there to keep kicking the profit margins, they are here to stay. But …
So, what are some out-of-box ways to advertise products on your website without killing the user experience:
You got to touch your reader if you want to attract their attention. We have the attention span of a small rodent. The same applies to our readers.
Remember Google’s ads during the 2010 Super Bowl? Google waited for the 2010 Super Bowl to roll and they simply nailed it with riveting spots like Justin Beiber, Dear Sophie, It Gets Better and Lady Gaga. All the videos have more than a million views and all of them have one thing in common – they touch your soul!
Ready to push ads on your blogs? Ready to make money? Ready to network? Below list of amazing ad-networks should come in handy for you.
P.S. – I am NOT including Google AdSense as it happens to be the default ad-network for all of us.
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Salman Siddiqui is an alpha geek, design guru and seasoned WordPress critic. Writing, for him, started out of ego but it has become the most luring and enlightening career option of his life. He is walking that extra mile for his freelancing dream.