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When selling a product or service online, a pricing plan is a not simply a portal the user has to click through to purchase their item. It allows you, as the merchant, do drive you’re deal home, and provide alternative deals that will secure you further purchases.
It follows then, that the pricing plan’s on your website shouldn’t be neglected, and should offer the most important information to the end-user, in an intuitive easy-to-use way. Below are 40 fantastic examples of pricing tables / plans that show how successful companies are engaging their users in their pricing plans, from simple tables, to feature lists, to make your own plan tools.
Each example briefly examines the pricing plan, so you can see for yourself what it is doing.
Onehub goes with a common column layout with a highlighted column displaying their most popular plan.
Squarespace makes use of simple, yet bold icons, alongside beautiful typography to create a beautiful column style pricing table.
Big cartel uses simplicity and elegance to get its pricing plans across, as well as subtly highlighting what the free plan misses out.
Shopify uses a bold approach with a staggered gradient of color from green to blue to show the progression of their plans. Simple ticks are used to show the features of each plan.
Formstack puts emphasis on its popular plan by giving it bright colours compared to its sister grey plans.
Notable uses a very simple and easy to read table, with a larger button, and wide stroke around their popular plan.
Mailchimp
Due to Mailchimps way of pricing, their tables appear in different formats, split into different sections.
Livestream keep their pricing table relatively clean, with more information available upon hovering over sections.
Wuffo uses its playful font and bright colours to attract you into their pricing table.
Like others, CrazyEgg focuses on their popular plan with the use of colour compared to grey columns.
Highrise uses a simple and easy to read table, with a larger button, and wide stroke around their popular plan.
PulseApp uses three simple columns with very little visual graphics to emphasis the sign up buttons.
LightCMS has an absolutely stunning pricing table which hits you with its bright gradient of colour, but beautiful simplicity. The table is left uncluttered with common features between the plans all listed below.
Cobblestone differs from some other pricing tables in highlighting its popular plan with a dark blue again grey, compared to bright colours against the light grey.
Backboard draws its users in by highlighting plans with a 14day free trial, and driving home pricing after this.
Invoice Machine keeps to simplicity by using a simple table, and ticks to show exactly what features each plan comes with.
PlanHQ’s simple table gets across simple information on the products information, and puts emphasis on the sign up buttons.
Like others, Concept Share puts it’s emphasis in colour on the free trial plan, to attract users into the features of the program by using it rather than tabling all the features.
Mediatemple opts for less of a table approach, and more of a box approach showing three of their plans, with learn more buttons.
Mailer Mailer emphasises its preferred plan with a “Best plan” ribbon, and a contrasting coloured button.
Litmus uses a progression of images to emphasis where the quality is in their pricing plan with a gradual increase in screens in the heading images from left to right.
Sipgate emphasises its free plan with a different colour to the premium add-ons.
Yootheme emphasises the gold plan by using gold colours as well as brown in its larger centred popular plan box.
The Resumator puts emphasis on its sign-up buttons, with its featured plan receiving a border, and different coloured button for emphasis.
Poll Everywhere uses a feature table with prominent sign up buttons to showcase it’s different poll plans.
Box.net uses takes use of white and blue beautifully in its pricing table, subtly highlighting their popular plan by raising it above the rest ever so slightly.
Clicktale takes a different approach than other sits by ordering its most expensive plan far left, and the cheapest far right; a complete contrast to the normal.
Usabilla goes with a simple table with two bright colours, green and orange highlighting the price, and the sign up button.
CannyBill has opted to make user interaction more noticeable, with table columns zooming on mouse over.
This site opts to feature its most expensive plan on the left, highlighted with a bright green to instantly attract the eye.
Typekit opts to make its popular plan stand out by subtly increasing the size of everything in the column.
Podcast people follows in shopify’s footsteps by using the gradient of columns from green to blue.
The downward arrows used by vFlyer help to draw the user’s eye down the page to the features, and beyond to the sign up buttons. Simple but effective.
Due to panda’s business model, they have to opt for custom pricing decided by the user. Their easy to use drag bar is beautifully implemented.
Groupsite uses the bright contrast of red and dark blue to attract your eyes through their pro pricing plan.
Similarly to Panda, Browser Mob is more of a custom pricing plan, so with so many to offer, they’ve made it easier to choose, by allowing the user to input what they need, and the result showing their most suited plan.
Glasscubes makes sure emphasis is strong on signing up, offering you the opportunity to do so at the bottom, and top of each pricing column. Their buttons aren’t too bright, so you don’t feel pushed into it.
Hellothemes subtly draws focus to its featured plan with a heightened column, and beautifully done left and right shadow that add’s a bit of depth.
Varto opts for a vertical pricing table for its 3 pricing plans that render beautifully with some great imagery.
This is simply a list of websites that I’ve come across, with impressive pricing tables in lets say, the last month. I’m certain there are plenty more fantastic examples out there, so if you know of some, don’t hesitate to discuss them below!
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Matt is an 18 year old web designer from Scotland, UK. He loves creating beautiful websites across different platforms. High on his things to learn fully are Jquery and php. He is extremely excited by css3 and html5 and can't wait to see them rolled out fully. To learn more about Matt, follow him @QwibbleDesigns, or check out his portfolio.
Tuesday, May 15th, 2012 06:57
Shopify is a great example, I love it.
Sunday, March 4th, 2012 22:32
thanks for putting all these resources together. I am working on a project and wanted the pricing table to stick out, but want it to be familiar enough that customers will know how to navigate it. Using the above, I wireframed some ideas together.
Thanks again!
Sunday, February 12th, 2012 22:13
Hy Matthew,
what pricing tables for wordpress do you recommend? Any free ones that are real good?
Wednesday, December 14th, 2011 17:01
Best set of tables and examples I have seen, this is great thanks.
Do you have any advice on where to get these more advanced tables?
Thanks for this awesome work!
Saturday, November 19th, 2011 12:13
It’s a really nice set of price tables, very inspirational, thank you for this great article.
Tuesday, November 8th, 2011 06:23
Awesome pricing table collection
truly inspirational
thanks for sharing this
:)
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shevaa
Tuesday, May 25th, 2010 06:31
nice collections… really helpful for me….
Sergei Tatarinov
Tuesday, May 25th, 2010 12:04
Coockoo.. Webexpedition18 did this like 2 weeks ago and did it much better, plus they dug further and showcased not only “pricing tables” so that their post has more value and is more interesting than this here, and their post also includes a compilation of very useful tuts, which is greatly appreciated by everyone.
http://webexpedition18.com/articles/tables-in-web-design-beautiful-examples-and-best-practices/
It seems like 1stwd marches to the bottom.. I mean, seriously, guys do you think “fantastic pricing tables” isn’t a silly post? Not to mention its uselessness as source of “inspiration”.
1stwd has always been in my top of design blogs, but a few weeks ago it started to dissapoint me as a reader..
Although the above might sound too harsh and stuff, I wish you guys stick to the top-notch articles and care more about your loyal readers.
Regards,
Sergei
Dainis Graveris
Tuesday, May 25th, 2010 17:07
Hello, I strongly disagree your mentioned post is better since there are just plain links, no comments and thoughts included.
Sorry to hear your disappointment, I wasn’t able to spare a lot of time to 1stwd articles and content for latest time, since I was going through exams and now I am doing our site redesign.
But don’t worry it soon will be over and we will try to improve quality of posts as well as whole look of 1stwd :) Be patient and enjoy what’s available already. :)
jeprie
Sunday, May 30th, 2010 12:33
Yes, you’re right some of the example is very similar. But I think the author did more by commenting on each item.
I think this is a goog post.
Saad Bassi
Tuesday, May 25th, 2010 15:46
Hey Sergie, I was also thinking the same before publishing the article. The fact is, I had this article pending in my queue before that article went live. But because of so many scheduled articles, I was unable to publish it first. Thanks for your feedback. We will try our best to increase the quality.
Jogos Gratis
Tuesday, May 25th, 2010 19:58
I actually used some of those to create the table for my hosting site. I spent a lot of time looking for the perfect one. However, in the end I decided to mix some of them instead of “steal” someone’s work :)
jeprie
Sunday, May 30th, 2010 12:29
Very nice. I never design this kind of pricing table. I personally love the Live Stream.
Ritwika Ghosh Bhattacharya
Wednesday, May 26th, 2010 08:01
Thanks alot…. I am wrking on a project where i hv to create a pricing table… This has inspired me to create a creative pricing table :)
mkjones
Tuesday, May 25th, 2010 11:42
Typo on ‘LighCMS’ ;)
I needed something like this, thanks for the inspiration.
george
Tuesday, May 25th, 2010 11:09
Hmm, Shopify and Hellothemes are exactly the same.. They do look cool though.
Matt Corner
Tuesday, May 25th, 2010 12:35
They do indeed. I’m surprised shopify haven’t done something about it tbh =)