Logo creaton process - inspirational sketching
I believe that every design process, no matter what that is - logo design, web design, printing works or just ideas must be written or sketched on paper at first and only after that really start designing. It really helps to put fast your ideas on paper for later use - improving the same ideas. And there is one more good thing about sketching - I suggest You create one notebook just where You can put your ideas, fast sketches and later when You will need just to fast find some inspiration - just open your notebook and You should find at least one good idea to Your next project!
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Why sketching?
Sketching isn’t time consuming and is really good way how to put Your ideas from Your head right on the paper. After that it’s always easier to actually design it on computer. Sketching helps to evolve Your imagination - once You understand it, You always will start from just white paper. To show my point I looked over great amount of logo sketches and picked best of those, so You can see, how many ideas arise on that simple white paper. And at the end You can look at David Airey’s logo developing work - he is really one of my favorite artists.
And Yes, David Airey provides us with whole process of making new logotypes - from huge amount of ideas sketching all of them on the paper until really going on designing program and making it vectors. I hope You got some inspiration out of this collection, If You do - I had a point to write this article
And David really shows all process again while designing his own logotype. I personally learnt much from him, hopefully You do it too. Great looking how professionals work -
Hey! And how do you think? Where really starts Your design process?




































I agree, its better to start with sketch first. im started to be a fan of David Airey too:)great post Dainis.keep it up.
Ronald
Cheers! But that’s really true - I sketched all my homepage to see how really design must look like - it really helped. Now I just need to fulfil those all
Even though I’m terrible at logo design, I always make sure I sketch out any websites before I begin to code them. It also allows me to skip the photoshop stage and go right into code.
@ Nick totally agreed with You and for serious designer it’s always better and faster way. You don’t use photoshop at all creating web-sites? All styling just with CSS?
I normally sketch >> code the basic layout >> create any required elements in photoshop >> style, finish code.
However, with more “artistic” sites like my personal blog pointlessramblings.com, and with my latest WP theme (on my blog), I started in photoshop, because they started as just me playing around rather than as a planned website, they then just developed into website designs!
great article, must sketch more
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@Nick I have really the same process as you normally, if I am playing with photoshop at the end after coding page looks much different, funny. You have nice, clean design - i like it, just pointless is little too wide for me. Thanks for joining in conversation
@adele thanks
nice to see You coming by! 
Yeah, from sketching starts all creative process, that’s why I am still learning it
I sketch within Photoshop with my wacom tablet it is just a quicker way of working. The only times i don’t do this is when I am out at a coffee shop away from my tablet sketching in photoshop always seems to save me a step. plus I don’t have that good of a scanner and i like to reference my drawings behind the comps in Ps and Ai.
Brandon yeah, i totally agree, I am hearing that people use it, just when I tried i got little confused although I know that many things in photoshop or AI are much faster to do with tablet. Which kind of Wacom tablets do You have?
For me sketching on paper seems more natural and inspirational way, I just think different when I am not working on my computer. Thanks, Brandon - nice to hear some arguments for discussion!
Great post. I think that sketching on a computer is often the easier way out and can become a habit, but sketching a concept is a much more free and easy way of getting artistic aggression out there.
Keep up the good work.
Michael Labordes last blog post : I wish I had Thought of This
@Michael actually there is no one right way, just use the way, You are the most comfortable and outcome will be better. I like sketching concept, but I am planning to buy a tablet, so I don’t know how it will be then. And thanks, Michael for objective comment.
Oh I never said there was a right way. I can only speak from personal experience.
What I did say was that a computer can often be a constricting way of working because there are just certain freedoms you don’t have with it. There are just things you can’t do on a computer in terms of efficiently developing a concept that will never be there. I own a wacom tablet, and for me it is only good for photo retouching and corel painter. You certainly don’t have the freedom you have with a pencil and a huge sheet of paper.
Like I said, working from a computer exclusively is a bad habit to get into. There will never be a time where a computer is more efficient than a quick doodle if you are developing a concept properly.
Michael Labordes last blog post : I wish I had Thought of This
@Michael Wow, can’t agree more! I just have no experience working daily with tablet yet, so I really don’t know how it feels. But really I think You got a point! Thanks for Your time!
Love it, Dainis! Seeing others’ sketches is a favourite part of the design insight, without doubt.
Very glad you found value in my own postings too.
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[...] Graveris is a designer from Latvia. In his Logo Creation Process article, he talks about the use of inspirational sketching: Sketching isn’t time consuming and is [...]