I believe that every design process, no matter what that is – logo design, web design, printing works or just ideas must be written or sketched on paper at first and only after that really start designing. It really helps to put fast your ideas on paper for later use – improving the same ideas. And there is one more good thing about sketching – I suggest You create one notebook just where You can put your ideas, fast sketches and later when You will need just to fast find some inspiration – just open your notebook and You should find at least one good idea to Your next project!
Sketching isn’t time consuming and is really good way how to put Your ideas from Your head right on the paper. After that it’s always easier to actually design it on computer. Sketching helps to evolve Your imagination – once You understand it, You always will start from just white paper. To show my point I looked over great amount of logo sketches and picked best of those, so You can see, how many ideas arise on that simple white paper. And at the end You can look at David Airey’s logo developing work – he is really one of my favorite artists.
And Yes, David Airey provides us with whole process of making new logotypes – from huge amount of ideas sketching all of them on the paper until really going on designing program and making it vectors. I hope You got some inspiration out of this collection, If You do – I had a point to write this article :)
And David really shows all process again while designing his own logotype. I personally learnt much from him, hopefully You do it too. Great looking how professionals work –
Hey! And how do you think? Where really starts Your design process?