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  1. dwiekropki says

    “Make it Simple. Remember that simplicity is more effective. The design should be simple but make sure that it is meaningful.” this help me a lot! i’ve just created a logo for my new brand ;D

  2. says

    Shell also proves that once you have created a logo, that it doesn’t end there. You need to keep improving your logo from time to time.

  3. says

    Nice tips, I think most of the popular logo designs are simple, I that’s the main thing to consider at the time of designing new logo.

  4. John Doe says

    What a load of bullcrap! There was very little actual content in this post, big waste of time.

  5. Laura says

    Sorry but I couldn’t actually bring myself to read the whole article because the English was so broken. Did anyone check the copy in this before sending it live?

    Also, up to the point in the article that I actually managed to read to, what was written in the text didn’t really match up with what was shown in the images. E.g. “Restaurant logos don’t need to show food.” Followed by an image containing an apple, a lobster and a chilli pepper (not to mention the stylised food shown). If you can’t think of any more examples relevant to your statement then don’t show as many examples, simple.

    Again I’m sorry if I sound like I’m being over-critical but I truly expected a much higher standard from such a popular website, and I’m truly disappointed with what I’ve read here.

  6. Steph says

    I strongly agree that logos should be simple, clear and to the point. However, the point of the article is lost to poor grammar (e.g. “Costumer” instead of “Customer”) and spelling errors.

  7. Bill says

    Interesting! But note that a “Costumer” makes costumes, you probably mean “Customer”

  8. Benny says

    Great post! I truly enjoyed it. I didn’t know Shell went through so many variations in their logo. Thanks for sharing.

  9. says

    Definitely make them simple as possible, strong and bold in nature. I think the best logo follow these principles are definitely more memorable. Putting small and fine detail on them is fine as long as it doesn’t make it too visually cluttered. The two best examples of this above are the “Burnt Finger BBQ” and “Black Coffee Roasting” which look very striking. Cheers for the enjoyable post.

  10. says

    Very good article! Everything was explained well and the examples you shared made your points concrete. Keep up the good work!