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Logo designing is much often online today because many companies and brands are looking for a perfect logo designer at the internet, and it is your time to be a good logo designer. In this article you will be guided with the techniques on how to obtain a perfect logo for a company or brand.
Here are the things to consider in logo designing and it surely brings you to a perfect logo design.
You should ask the costumer if what kind of business you are going to make a logo. It is very important that the information of the business is describe and shown in the logo itself. But there are some business that you don’t need to show what they did because its obvious.
Like for example:
Restaurant logos don’t need to show food.
Dentist logos don’t need to show totally teeth.
Furniture store logos don’t need to show furniture at all.
Just because it’s relevant, doesn’t mean you can’t do better.
The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an airplane. The Apple
logo isn’t a computer. Etc. Etc.
Let them suggest for a concept.
Ask the owner for a suggestion for the concept and the color of the logo but if the owner is out of idea make your own and ask the owner for an opinion.
Make it Simple. Remember that simplicity is more effective. The design should be simple but make sure that it is meaningful.
My Imaginary Friend Graphics is a full service graphic design firm in Central West Virginia.
This is an example of a nice concept, I really like it, the image show the name itself.
The concepts should be unique and in your own, it should not be similar with the competitor’s logo.
FedEx Corporation, originally known as FDX Corporation, is a logistics services company, based in the United States with headquarters in Memphis, Tennessee.
FedEx Logo is very unique because of its hidden arrow between E & X. Apparently it’s a hidden sign symbolizing speed and precision of this courier office. It gave me some hard times finding it, even though the image is so simple. That makes the logo very unique.
It should be recognized by anyone. It’s the nice thing that everyone can easily recognize the logo.
Nike’s swoosh logo adores every sport’s related product that Nike manufactures worldwide. The majority of high-profile and extremely successful sports athletes proudly use and wear Nike products to retain the cutting-edge over the competition in their chosen sports. Tiger Woods the world’s best PGA Golfer has carried on the Nike legacy by endorsing the Nike line of golf related products and apparel, and has helped immortalized the Nike Swoosh Logo in the history books.
When it comes to soft drink beverages Coca-Cola has proven it to be a force to be reckoned with. Through brilliant marketing and branding the Coca-Cola logo/trademark is instantly recognized throughout countries around the world. The company’s attractive logo instantly reminds consumers that there is a crisp, refreshing, sweet beverage awaiting them in each and every sip.
Let the owner choose with your proposed logo designs.
After making the designs you should have 2-3 or more proposed designs for the costumer to choose for the best, and you should accept corrections and opinions for a better design.
Shell Oil Company is the United States-based subsidiary of Royal Dutch Shell, a multinational oil company (“oil major”) of Anglo Dutch origins, which is amongst the largest oil companies in the world. Approximately 22,000 Shell employees are based in the U.S. The head office in the U.S. is in Houston, Texas.
Shell Oil Company, including its consolidated companies and its share in equity companies, is one of America’s largest oil and natural gas producers, natural gas marketers, gasoline marketers and petrochemical manufacturers.
After the costumer making the choice finalize the design by following the opinion of the costumer and make the design more visible by improving the color and the graphics.
Here are some examples of succesful logo designs for your inspiration:
Power Providers
Established in 1989, Power Providers Head Office and central distribution warehouse are based in Limerick. This is further supported by eight regional distribution centres, strategically located throughout the country. As a result of continued growth and an expanding product portfolio, they moved to a new, larger facility at Raheen Business Park in early 2008.
Studio 45
Studio 45 is located in Northern Connecticut, close to I-91, I-90 and I-84 and also convenient to Bradley International Airport. The Studio is in a quiet, comfortable setting, just minutes away from many popular restaurants, shopping malls, and a variety of accommodations. New studio was home to two very popular businesses before we gutted the entire building and built a new custom designed studio complex from the ground up.
Black Coffee Roasting
Black Coffee Roasting is located in Los Angeles California. They air roast their coffee and ship daily right to your door! They believe that fresh is where it’s at!
The Black Coffee Blend is crafted from beautiful Arabica beans sourced from Latin America, Indonesia, and Papua New Guinea to deliver a rich full drip coffee as well as a luscious chocolate espresso. We work to source fair trade and organic beans whenever possible and value quality and consistency above anything else.
Bittone Equipment Services Co.
Bittone Equipment Services Co., LLC is a family owned and operated business. They pride their selves on a job well done, whether it’s a large or small job, attention to detail is a must. They specialize in over dimensional hauling for New Jersey, New York, PA, and New York City.
Their premier paint shop offers paint service for your trucks and your equipment including Fleet colors to match existing fleet, or OEM colors, including specialized marine grade epoxy for those machines utilized around salt water.
Thanks for reading, hope you are inspired and achieved your goal for making a perfect logo design.
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Wednesday, December 8th, 2010 03:15
“Make it Simple. Remember that simplicity is more effective. The design should be simple but make sure that it is meaningful.” this help me a lot! i’ve just created a logo for my new brand ;D
Monday, November 22nd, 2010 15:26
Shell also proves that once you have created a logo, that it doesn’t end there. You need to keep improving your logo from time to time.
Saturday, November 13th, 2010 08:27
great
Saturday, October 23rd, 2010 18:38
nice
Tuesday, October 19th, 2010 19:01
I think logo should be create simple but meaningful.
Monday, October 18th, 2010 19:07
Nice tips, I think most of the popular logo designs are simple, I that’s the main thing to consider at the time of designing new logo.
Monday, October 18th, 2010 10:09
It is very interesting and informative article. You did a great job and thanks for sharing such great post.
Sunday, October 17th, 2010 22:06
What a load of bullcrap! There was very little actual content in this post, big waste of time.
Sunday, October 17th, 2010 11:20
Sorry but I couldn’t actually bring myself to read the whole article because the English was so broken. Did anyone check the copy in this before sending it live?
Also, up to the point in the article that I actually managed to read to, what was written in the text didn’t really match up with what was shown in the images. E.g. “Restaurant logos don’t need to show food.” Followed by an image containing an apple, a lobster and a chilli pepper (not to mention the stylised food shown). If you can’t think of any more examples relevant to your statement then don’t show as many examples, simple.
Again I’m sorry if I sound like I’m being over-critical but I truly expected a much higher standard from such a popular website, and I’m truly disappointed with what I’ve read here.
Sunday, October 17th, 2010 06:25
I strongly agree that logos should be simple, clear and to the point. However, the point of the article is lost to poor grammar (e.g. “Costumer” instead of “Customer”) and spelling errors.
Sunday, October 17th, 2010 01:39
Interesting! But note that a “Costumer” makes costumes, you probably mean “Customer”
Saturday, October 16th, 2010 14:52
Great post! I truly enjoyed it. I didn’t know Shell went through so many variations in their logo. Thanks for sharing.
Saturday, October 16th, 2010 19:08
Definitely make them simple as possible, strong and bold in nature. I think the best logo follow these principles are definitely more memorable. Putting small and fine detail on them is fine as long as it doesn’t make it too visually cluttered. The two best examples of this above are the “Burnt Finger BBQ” and “Black Coffee Roasting” which look very striking. Cheers for the enjoyable post.
Saturday, October 16th, 2010 18:49
I am honestly inspired and am striving to achieving my goal soon
Saturday, October 16th, 2010 16:25
Very good article! Everything was explained well and the examples you shared made your points concrete. Keep up the good work!
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Steph
Sunday, October 17th, 2010 06:25
I strongly agree that logos should be simple, clear and to the point. However, the point of the article is lost to poor grammar (e.g. “Costumer” instead of “Customer”) and spelling errors.
Laura
Sunday, October 17th, 2010 11:20
Sorry but I couldn’t actually bring myself to read the whole article because the English was so broken. Did anyone check the copy in this before sending it live?
Also, up to the point in the article that I actually managed to read to, what was written in the text didn’t really match up with what was shown in the images. E.g. “Restaurant logos don’t need to show food.” Followed by an image containing an apple, a lobster and a chilli pepper (not to mention the stylised food shown). If you can’t think of any more examples relevant to your statement then don’t show as many examples, simple.
Again I’m sorry if I sound like I’m being over-critical but I truly expected a much higher standard from such a popular website, and I’m truly disappointed with what I’ve read here.
Rhonda
Saturday, October 16th, 2010 16:25
Very good article! Everything was explained well and the examples you shared made your points concrete. Keep up the good work!
Bill
Sunday, October 17th, 2010 01:39
Interesting! But note that a “Costumer” makes costumes, you probably mean “Customer”
Benny
Saturday, October 16th, 2010 14:52
Great post! I truly enjoyed it. I didn’t know Shell went through so many variations in their logo. Thanks for sharing.
Rahul
Saturday, October 16th, 2010 18:49
I am honestly inspired and am striving to achieving my goal soon
Scott
Saturday, October 16th, 2010 19:08
Definitely make them simple as possible, strong and bold in nature. I think the best logo follow these principles are definitely more memorable. Putting small and fine detail on them is fine as long as it doesn’t make it too visually cluttered. The two best examples of this above are the “Burnt Finger BBQ” and “Black Coffee Roasting” which look very striking. Cheers for the enjoyable post.
John Doe
Sunday, October 17th, 2010 22:06
What a load of bullcrap! There was very little actual content in this post, big waste of time.
Arafat Ashraf
Monday, October 18th, 2010 10:09
It is very interesting and informative article. You did a great job and thanks for sharing such great post.
DinD
Monday, November 22nd, 2010 15:26
Shell also proves that once you have created a logo, that it doesn’t end there. You need to keep improving your logo from time to time.
dwiekropki
Wednesday, December 8th, 2010 03:15
“Make it Simple. Remember that simplicity is more effective. The design should be simple but make sure that it is meaningful.” this help me a lot! i’ve just created a logo for my new brand ;D
vinod
Saturday, November 13th, 2010 08:27
great
Weqwe
Saturday, October 23rd, 2010 18:38
nice
suraj
Monday, October 18th, 2010 19:07
Nice tips, I think most of the popular logo designs are simple, I that’s the main thing to consider at the time of designing new logo.
sawon
Tuesday, October 19th, 2010 19:01
I think logo should be create simple but meaningful.