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A good logo is a logo that lives.
The collection below features great, creative logos that have a message hidden. They try to convey that message through type, shape, negative space, and by triggering image and/or meaning associations in our minds. Enjoy!
I realize not everyone gets it from the moment they look at it for the first time, so I allowed myself to add a short description to every logo.
This logo utilizes negative space. As in the name, we see a dog house, and the brewing element is incorporated into logo by having a beer mug shaped entry to the dog house (which is accented with the mug’s handle and stand).
The clock’s board is actually a pizza, so it’s kind of like the clock’s hand says: “It’s time for pizza”.
Clouds are round, but corners are edgy; the corner here is nicely separated from this cloud’s round shape. Also, the colors from the name are nicely reflected on the cloud and its corner.
The B’s shape is formed by bee swarm.
People associate vacation with traveling, and so this travel bag is actually a beer mug, with handle and wheels – which nicely reflects the logo’s name.
The logo’s shape is a heart, which stands for the “love” part of the name, and it’s made from a clip, which of course stands for the “clip” part.
Fitmiss logo combines two shapes: barbells and female sex sign. Of course, barbells shape stands for the “fit(ness)” part, and the female sex sign stands for “miss”.
This one is great: the middle part of the word “families”, the letters “i”, “l”, and “i” are actually very simplified shapes of people. The biggest one is the father, the mid-size is the mother, and the smallest one is a child – a family.
The logo’s shape is a tree, but with a golf stick as a tree’s trunk.
The logo is a shovel (which is associated with building) with a heart at the end. So there you are, heart + building.
This one is one of my favourites: those lines look almost the same. Almost, because the middle one is slightly different, it’s tie-shaped. First of all, agents wear ties :). Second of all, good agent can blend in so good that it’s really hard to spot him. And that’s what this subtle middle line difference stands for.
This one is kind hard to explain. You know locks have those little triggers inside them, and when you turn the key, those trigger rotate, causing it to lock. Now, look at letters “o” and “c”. That ring a bell?
Mister Cutts literally IS the logo. It looks like a mister with eyeglasses and mustache, but that’s actually a scissors upside down.
The name here reflects nicely in the shape. The shape consists from two wine bottles, but without the inner lines. This make it look like eyeglasses – and you often put eyeglasses on when you’re searching for something.
The balloon is actually a chef’s hat, and the balloon’s basket is a chef’s apron with kitchen utilities attached to it.
A game of words. The logo is a cow, but with zebra stripes; a Cow-Bra.
The city here is actually a hand cursor we see on computers, simulating a “click” on the sun above the city.
Another shovel here. Shovel itself stands for the “dig” part. It’s made from two elements people usually associate with saints: a cross, and a stained glass windows you usually see in churches.
The “clothing” part is reflected by a hanger. Most hangers are made from iron, plus it has a duck-shaped hook. So it’s an iron duck hanger. So it’s Iron Duck Clothing.
A good one, another game of words. “Monkey” has a word “key” in it already, so there couldn’t be a more obvious logo than a key with a monkey-shaped head.
This logo is a nice combinations of concepts from the CinemaCafe and CityCliq logos. The city here, the buildings to be exact, are made from a movie reel too.
One more game of words. The name is a combinations of words “chemistry” and “tree”. And so the logo reflects it in this weird tree – the trunk is actually a test tube, and a cloud of fumes that is often produced in chemical experiments represents the upper branches.
One of my favourites. When you first look at it, you might say “nothing fancy here”. Just two words, taken out of the name, and rotated 90 degrees. There’s nothing to it, right? Wrong! Look at letters “C” in both words. They are actually cat’s eyes :).
A finger print in a shape of a brain, a brain-finger.
I like the concept here, this one triggers meaning associations in our minds. The logo is U-shaped, which obviously reflects the “uReach” part of the name. Also, letter “u” is commonly used as a replacement for “you”. The “U” has hands on both ends, which triggers in our minds a meaning association: reaching out for something. So it’s like “you reach out for media” -> uReach Media.
Quite obvious one. The logo is “e” shaped power cable with a leaf at the end. “E” stands for “eco”, and the cable for “energy”. Eco-Energy.
When you hear “empire”, you hear “king”. And when you hear “king”, you think of a crown. The crown here is made of water, and so it stands for the name: Water Empire.
Another one playing with associations. When someone’s lost, you need something to find them, best if it’s something unique that will point to that person, and that person only. What’s more unique than a finger print?
You hear “music”, and you immediately think of notes and clefs. The logo here is a clef, with horns on the top. You hear “devil”, and think of horns of course. Plus, the clef is red, which is also commonly associated with devil.
This logo utilizes negative space. Letters “W” and “M” are the first letters of words “Wiesinger” and “Music” from the name. Those two letters form piano keyes, which obviously reflects the “piano service” part.
Similar like the one above, only little different. The logo consists from three wine bottles, they reflect the “vino” part. The white space between them with bottles form a piano keys, which stands for the “piano” part.
Another negative space usage. Here, both “P” letter and the space inside it, which looks just like pelican, stand for the name – Pelican.
A word “pilot”, with cut out airplane-shaped part. Crystal clear :).
Another funny logo. The “O” out of the “shocked” word looks just like the emoticon we all know – two eyes and widely open mouth. Shocked, jaw-dropped, if you will.
The logo is a ladybug, only she has a shutter-shaped buckler. So there you go, nicely reflected “shutter” and “bug” words.
Negative space again. The “W” stands for “water”, and the space between the low part of W’s legs is actually a water drop -> W-drop -> Water Drop.
I hope you had fun looking at this collection and figuring out what each logo is trying to tell you :). I sure did!
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