50 Meaningful and Creative Logos with Thoughts Behind Them

Posted in Inspiration • Posted on 37 Comments

When it comes to describing what a good logo is, this old saying comes in handy: “A good logo is a dead logo”… Uhm, well, ok I’m just kidding :). Actually, it’s quite the opposite.

A good logo is a logo that lives.

The collection below features great, creative logos that have a message hidden. They try to convey that message through type, shape, negative space, and by triggering image and/or meaning associations in our minds. Enjoy!

I realize not everyone gets it from the moment they look at it for the first time, so I allowed myself to add a short description to every logo.

1) Doghouse Brewing Co.

Doghouse Brewing Co. logo
This logo utilizes negative space. As in the name, we see a dog house, and the brewing element is incorporated into logo by having a beer mug shaped entry to the dog house (which is accented with the mug’s handle and stand).

2) Matrimony

Matrimony logo
Another use of negative space. The holes between M’s legs are actually people holding hands, which expresses what matrimonial bureaus stand for – helping people find each other and fall in love.

3) Pizza Time

Pizza Time logo
The clock’s board is actually a pizza, so it’s kind of like the clock’s hand says: “It’s time for pizza”.

4) Cloud Corner

Cloud Corner logo
Clouds are round, but corners are edgy; the corner here is nicely separated from this cloud’s round shape. Also, the colors from the name are nicely reflected on the cloud and its corner.

5) Bee

Bee logo
The B’s shape is formed by bee swarm.

6) Beercation

Beercation logo
People associate vacation with traveling, and so this travel bag is actually a beer mug, with handle and wheels – which nicely reflects the logo’s name.

7) Love Clip

Love Clip logo
The logo’s shape is a heart, which stands for the “love” part of the name, and it’s made from a clip, which of course stands for the “clip” part.

8) Fly

Fly logo
This one is really good. Its shape is an “F” letter, rotated in away so that it reminds an air plane up in the air.

9) Fitmiss

Fitmiss logo
Fitmiss logo combines two shapes: barbells and female sex sign. Of course, barbells shape stands for the “fit(ness)” part, and the female sex sign stands for “miss”.

10) Fold It

Fold It logo
The logo’s is a folded “F” letter. Couldn’t be more obvious.

11) Families

Families logo
This one is great: the middle part of the word “families”, the letters “i”, “l”, and “i” are actually very simplified shapes of people. The biggest one is the father, the mid-size is the mother, and the smallest one is a child – a family.

12) The Golf Park

The Golf Park logo
The logo’s shape is a tree, but with a golf stick as a tree’s trunk.

13) Heart Build Foundation

Heart Build Foundation logo
The logo is a shovel (which is associated with building) with a heart at the end. So there you are, heart + building.

14) Invisible Agents

Invisible Agents logo
This one is one of my favourites: those lines look almost the same. Almost, because the middle one is slightly different, it’s tie-shaped. First of all, agents wear ties :). Second of all, good agent can blend in so good that it’s really hard to spot him. And that’s what this subtle middle line difference stands for.

15) Killed Productions

Killed Productions logo
The “i” of the “killed” word lies on the ground. Like it’s, well, killed :).

16) Locks

Locks logo
This one is kind hard to explain. You know locks have those little triggers inside them, and when you turn the key, those trigger rotate, causing it to lock. Now, look at letters “o” and “c”. That ring a bell?

17) Mister Cutts Baber Shop

Mister Cutts Baber Shop logo
Mister Cutts literally IS the logo. It looks like a mister with eyeglasses and mustache, but that’s actually a scissors upside down.

18) Wine Searcher

Wine Searcher logo
The name here reflects nicely in the shape. The shape consists from two wine bottles, but without the inner lines. This make it look like eyeglasses – and you often put eyeglasses on when you’re searching for something.

19) Newcastle Food & Wine Festival

Newcastle Food & Wine Festival logo
Another creative use of negative space. The white shape is a fork, which stands for the “food” part, and the fork teeth are the shapes of wine bottles, which of course stands for the “wine” part.

20) CinemaCafe

CinemaCafe logo
A coffee cup made of a film reel. Yup, a Cinema Cafe cup.

21) Baloon Chef

Baloon Chef logo
The balloon is actually a chef’s hat, and the balloon’s basket is a chef’s apron with kitchen utilities attached to it.

22) Cowbra Productions

Cowbra Productions logo
A game of words. The logo is a cow, but with zebra stripes; a Cow-Bra.

23) CityCliq

CityCliq logo
The city here is actually a hand cursor we see on computers, simulating a “click” on the sun above the city.

24) Dig for Saint Michael’s

Dig for Saint Michael's logo
Another shovel here. Shovel itself stands for the “dig” part. It’s made from two elements people usually associate with saints: a cross, and a stained glass windows you usually see in churches.

25) Iron Duck Clothing

Iron Duck Clothing logo
The “clothing” part is reflected by a hanger. Most hangers are made from iron, plus it has a duck-shaped hook. So it’s an iron duck hanger. So it’s Iron Duck Clothing.

26) MonKey

MonKey logo
A good one, another game of words. “Monkey” has a word “key” in it already, so there couldn’t be a more obvious logo than a key with a monkey-shaped head.

27) Martini House

Martini House logo
Yet another creative use of negative space. We see two martini glasses standing right next to each other – forming the space between them into a house. And there you go, Martini House.

28) Filmurbia

Filmurbia logo
This logo is a nice combinations of concepts from the CinemaCafe and CityCliq logos. The city here, the buildings to be exact, are made from a movie reel too.

29) ChemisTree

ChemisTree logo
One more game of words. The name is a combinations of words “chemistry” and “tree”. And so the logo reflects it in this weird tree – the trunk is actually a test tube, and a cloud of fumes that is often produced in chemical experiments represents the upper branches.

30) Black Cat

Black Cat logo
One of my favourites. When you first look at it, you might say “nothing fancy here”. Just two words, taken out of the name, and rotated 90 degrees. There’s nothing to it, right? Wrong! Look at letters “C” in both words. They are actually cat’s eyes :).

31) Brain Finger

Brain Finger logo
A finger print in a shape of a brain, a brain-finger.

32) uReach Media

uReach Media logo
I like the concept here, this one triggers meaning associations in our minds. The logo is U-shaped, which obviously reflects the “uReach” part of the name. Also, letter “u” is commonly used as a replacement for “you”. The “U” has hands on both ends, which triggers in our minds a meaning association: reaching out for something. So it’s like “you reach out for media” -> uReach Media.

33) Econergy

Econergy logo
Quite obvious one. The logo is “e” shaped power cable with a leaf at the end. “E” stands for “eco”, and the cable for “energy”. Eco-Energy.

34) Rocket Golf

Rocket Golf logo
Awesome use of negative space. The “golf” part is reflected in two tees. The space between those tees looks just like a rocket, which reflects the “rocket” part of the name obviously.

35) Hole

Hole logo
Very simple one. The “O” letter out of the word “hole” is… in the hole :).

36) Optical Strength

Optical Strength logo
A bodybuilder raising a barbell. Only the barbell is not really a barbell, but eyeglasses, which stand for the “optical”.

37) Evolution X

Evolution X logo
Great one here, my favourite from this collection. The name is “Evolution X”, and in the logo we can literally see the “X” evolving from a one short line, to a fully shaped “X”.

38) BarCode

BarCode logo
The beer mug stands for the “bar” part, and it has a barcode pattern on it. Doesn’t get any more obvious than that, does it.

39) Water Empire

Water Empire logo
When you hear “empire”, you hear “king”. And when you hear “king”, you think of a crown. The crown here is made of water, and so it stands for the name: Water Empire.

40) Lost

Lost logo
Another one playing with associations. When someone’s lost, you need something to find them, best if it’s something unique that will point to that person, and that person only. What’s more unique than a finger print?

41) Devil’s Music

Devil's Music logo
You hear “music”, and you immediately think of notes and clefs. The logo here is a clef, with horns on the top. You hear “devil”, and think of horns of course. Plus, the clef is red, which is also commonly associated with devil.

42) SoundDog

SoundDog logo
Very similar. A dog, only with music notes instead of legs; a Sound-Dog.

43) Wiesinger Music Piano Service

Wiesinger Music Piano Service logo
This logo utilizes negative space. Letters “W” and “M” are the first letters of words “Wiesinger” and “Music” from the name. Those two letters form piano keyes, which obviously reflects the “piano service” part.

44) VinoPiano Elegant Taste

VinoPiano Elegant Taste logo
Similar like the one above, only little different. The logo consists from three wine bottles, they reflect the “vino” part. The white space between them with bottles form a piano keys, which stands for the “piano” part.

45) Long Neck Music

Long Neck Music logo
Funny one :). What’s music? Notes! And so here the logo is a note, only the note ends with… a giraffe’s head. Plus, both giraffe and the note share the “neck” part. Long Neck Music.

46) Pelican

Pelican logo
Another negative space usage. Here, both “P” letter and the space inside it, which looks just like pelican, stand for the name – Pelican.

47) Pilot CMS

Pilot CMS logo
A word “pilot”, with cut out airplane-shaped part. Crystal clear :).

48) Shocked Film Group

Shocked Film Group logo
Another funny logo. The “O” out of the “shocked” word looks just like the emoticon we all know – two eyes and widely open mouth. Shocked, jaw-dropped, if you will.

49) Shutterbug

Shutterbug logo
The logo is a ladybug, only she has a shutter-shaped buckler. So there you go, nicely reflected “shutter” and “bug” words.

50) Water Drop

Water Drop logo
Negative space again. The “W” stands for “water”, and the space between the low part of W’s legs is actually a water drop -> W-drop -> Water Drop.

That’s all folks!

I hope you had fun looking at this collection and figuring out what each logo is trying to tell you :). I sure did!

3 Written ArticlesWebsite

Web developer and designer, pure breed JavaScript nut. Have unstoppable and never-ending need of learning. Literally inhaling books. You can follow him on Twitter if you'd like, or check out what he's working on on Dribbble.

37 Comments Best Comments First
  • Tega Otojare

    Thursday, October 7th, 2010 12:05

    30

    Truly meaningful collection.thanks for the inspiration.

    +2
  • Cristian

    Saturday, September 25th, 2010 10:07

    29

    Wow! Wow! Wow! Really hard to pick the one I like the most. Thanks for sharing!

    +1
  • Yordan

    Friday, November 25th, 2011 20:37

    36

    Bee logo is very creative. Very good job!

    +1
  • Saket Jajodia

    Saturday, February 11th, 2012 22:59

    37

    Just mind blowing logo designs..!! Really awesome..!! Just got no words..!!

    +1
  • Brian

    Tuesday, September 21st, 2010 14:15

    12

    Great collection but you didn’t attach the original links to some of them

    0
    • Michal Kozak

      Tuesday, September 21st, 2010 16:56

      18

      That’s because they are all from my privet collection I keep for the inspiration on my computer :).

      I did add the links to the ones I’ve found on the web, though.

      0
  • Bisser Stoyanov

    Tuesday, September 21st, 2010 13:39

    11

    Some great examples. Although the “Pizza Time” for me looks like “Citrus time” ;)

    0
  • Arthur Charles Van Wyk

    Tuesday, September 21st, 2010 10:15

    13

    These are the types of logos I evangelise and believe every designer should strive to create. A logo should capture the essence of what you do and communicate that visually, so that before someone even connects with the company they have a vivid idea of what the company does.

    0
    • Michal Kozak

      Tuesday, September 21st, 2010 16:59

      20

      Agree. That’s why I wanted to share this collection, to show what a good logo really is.

      0
  • Lee Brooks

    Tuesday, September 21st, 2010 12:37

    10

    Amazing logo’s and a great review of them all :)

    0
  • Adie

    Tuesday, September 21st, 2010 10:22

    16

    Fantastic list,

    always a good idea to add meaning to a logo so will keep this in mind for when I need some inspiration with logo design.

    0
  • Shajjad

    Tuesday, September 21st, 2010 10:19

    15

    awesome collection of Logo design, Thanks for sharing such kinds of collection..
    Shajjad

    0
  • nirmal

    Tuesday, September 21st, 2010 10:19

    14

    very creative logos!
    Thanks for sharing!!!

    0
  • Caroline

    Tuesday, September 21st, 2010 04:37

    8

    These are awesome logo designs!!! love it!

    0
  • adikahorvath

    Tuesday, September 21st, 2010 12:20

    9

    Nice and expressive logos.

    0
  • Michael Locke

    Tuesday, September 21st, 2010 03:31

    3

    The Families logo is brilliant. Great post, thanks for the inspiration.

    0
  • James D

    Tuesday, September 21st, 2010 00:28

    2

    Amazing. My Graphic Design 1 Teacher was just having us do a project on this last week. I will have to give her the URL to this. AMAZING post.

    -James

    0
    • Michal Kozak

      Tuesday, September 21st, 2010 17:01

      22

      Thanks James, much appreciated. And thanks for spreading the word :).

      0
  • rajaishbt

    Tuesday, September 21st, 2010 06:17

    4

    yes they said what they are…….awesome collection!!!!.

    0
  • Sarah K

    Tuesday, September 21st, 2010 00:26

    5

    Nice collection. There are so many lists out there, but I like the fact that you actually took the time to write about each one. :)

    These are some great examples of artists who really get creative when it comes to adding meaning to a logo. It’s so easy to just make something that looks slick, but doesn’t tell a user what the company does.

    0
    • Michal Kozak

      Tuesday, September 21st, 2010 17:02

      23

      Thanks, Sarah. I always try to add something extra, even to list kind of posts. Thanks for showng your appreciation :).

      0
  • Michal Kozak

    Tuesday, September 21st, 2010 16:55

    17

    Thanks for all the kind words, guys!

    I’m very glad you enjoyed it :).

    0
  • Iliyan Petrov

    Tuesday, September 21st, 2010 10:30

    7

    Incredible. #30 and #37 were the best, for me.

    0
    • Michal Kozak

      Tuesday, September 21st, 2010 16:57

      19

      Yup, “Evolution X” is one of my absolute favourites :).

      0
  • Harry

    Tuesday, September 21st, 2010 07:33

    6

    Very nice and creative logos. Thanks buddy for sharing these with all of us.

    0
    • Michal Kozak

      Tuesday, September 21st, 2010 17:00

      21

      Me pleasure, Harry :).

      0
  • Rosalyn

    Monday, October 11th, 2010 18:42

    31

    #18 Looks like it’s supposed to be binoculars as opposed to eye glasses.

    0
  • Hermitbiker

    Saturday, September 25th, 2010 09:46

    28

    …. a first class collection of very creative and meaningful logos with the thoughts behind them…. very cool !! Thanks again 1st Web Designer and Michael Kozak for showcasing and creating this post for us to visit !!

    0
  • Michal Kozak

    Thursday, December 30th, 2010 16:54

    32

    Thanks everyone, it’s been a pleasure to put it all together :).

    0
  • dave

    Monday, September 26th, 2011 00:05

    33

    Great logos, simple and effective – hence the fact that the explantation was not really required, i..e the killed example……yeah, got it!!!!!

    0
  • Nabil

    Wednesday, November 9th, 2011 00:49

    35

    hi,
    Great collection and very creative ;) i like them ;)
    by the way I have finally found a good place to sell my logos!
    the site offer your logo only for $50
    and your commission is %50, I tried to upload some of my unused logos
    “logos rejected from my clients” there and i am waiting sales ;)
    and wish it’ll happen soon. try to sell your logos there.

    0
  • Gadhi

    Tuesday, October 4th, 2011 07:40

    34

    In logo no:16, O and C are key holes not triggers :)

    0
  • Harry Parker

    Friday, September 24th, 2010 12:56

    27

    Nice Buddy, Keep it up

    0
  • Guido Jansen

    Wednesday, September 22nd, 2010 10:34

    26

    really cool collection and great for inspiration!

    0
  • EnriqueG

    Monday, September 20th, 2010 23:17

    1

    Beautiful collection, thanks for sharing mate :)

    0
  • Dani Raykova

    Tuesday, September 21st, 2010 17:49

    25

    I truly love your collection. Having a good concept is the most important thing when designing a logo.

    0
  • vou

    Tuesday, September 21st, 2010 14:34

    24

    Excellent collection, some really really good and creative ones. Thanks for the roundup!

    0
  • Saket Jajodia

    Saturday, February 11th, 2012 22:59

    37

    Just mind blowing logo designs..!! Really awesome..!! Just got no words..!!

    +1
  • Yordan

    Friday, November 25th, 2011 20:37

    36

    Bee logo is very creative. Very good job!

    +1
  • Nabil

    Wednesday, November 9th, 2011 00:49

    35

    hi,
    Great collection and very creative ;) i like them ;)
    by the way I have finally found a good place to sell my logos!
    the site offer your logo only for $50
    and your commission is %50, I tried to upload some of my unused logos
    “logos rejected from my clients” there and i am waiting sales ;)
    and wish it’ll happen soon. try to sell your logos there.

    0
  • Gadhi

    Tuesday, October 4th, 2011 07:40

    34

    In logo no:16, O and C are key holes not triggers :)

    0
  • dave

    Monday, September 26th, 2011 00:05

    33

    Great logos, simple and effective – hence the fact that the explantation was not really required, i..e the killed example……yeah, got it!!!!!

    0
  • Michal Kozak

    Thursday, December 30th, 2010 16:54

    32

    Thanks everyone, it’s been a pleasure to put it all together :).

    0
  • Rosalyn

    Monday, October 11th, 2010 18:42

    31

    #18 Looks like it’s supposed to be binoculars as opposed to eye glasses.

    0
  • Tega Otojare

    Thursday, October 7th, 2010 12:05

    30

    Truly meaningful collection.thanks for the inspiration.

    +2
  • Cristian

    Saturday, September 25th, 2010 10:07

    29

    Wow! Wow! Wow! Really hard to pick the one I like the most. Thanks for sharing!

    +1
  • Hermitbiker

    Saturday, September 25th, 2010 09:46

    28

    …. a first class collection of very creative and meaningful logos with the thoughts behind them…. very cool !! Thanks again 1st Web Designer and Michael Kozak for showcasing and creating this post for us to visit !!

    0
  • Harry Parker

    Friday, September 24th, 2010 12:56

    27

    Nice Buddy, Keep it up

    0
  • Guido Jansen

    Wednesday, September 22nd, 2010 10:34

    26

    really cool collection and great for inspiration!

    0
  • Dani Raykova

    Tuesday, September 21st, 2010 17:49

    25

    I truly love your collection. Having a good concept is the most important thing when designing a logo.

    0
  • vou

    Tuesday, September 21st, 2010 14:34

    24

    Excellent collection, some really really good and creative ones. Thanks for the roundup!

    0
  • Michal Kozak

    Tuesday, September 21st, 2010 16:55

    17

    Thanks for all the kind words, guys!

    I’m very glad you enjoyed it :).

    0
  • Adie

    Tuesday, September 21st, 2010 10:22

    16

    Fantastic list,

    always a good idea to add meaning to a logo so will keep this in mind for when I need some inspiration with logo design.

    0
  • Shajjad

    Tuesday, September 21st, 2010 10:19

    15

    awesome collection of Logo design, Thanks for sharing such kinds of collection..
    Shajjad

    0
  • nirmal

    Tuesday, September 21st, 2010 10:19

    14

    very creative logos!
    Thanks for sharing!!!

    0
  • Arthur Charles Van Wyk

    Tuesday, September 21st, 2010 10:15

    13

    These are the types of logos I evangelise and believe every designer should strive to create. A logo should capture the essence of what you do and communicate that visually, so that before someone even connects with the company they have a vivid idea of what the company does.

    0
    • Michal Kozak

      Tuesday, September 21st, 2010 16:59

      20

      Agree. That’s why I wanted to share this collection, to show what a good logo really is.

      0
  • Brian

    Tuesday, September 21st, 2010 14:15

    12

    Great collection but you didn’t attach the original links to some of them

    0
    • Michal Kozak

      Tuesday, September 21st, 2010 16:56

      18

      That’s because they are all from my privet collection I keep for the inspiration on my computer :).

      I did add the links to the ones I’ve found on the web, though.

      0
  • Bisser Stoyanov

    Tuesday, September 21st, 2010 13:39

    11

    Some great examples. Although the “Pizza Time” for me looks like “Citrus time” ;)

    0
  • Lee Brooks

    Tuesday, September 21st, 2010 12:37

    10

    Amazing logo’s and a great review of them all :)

    0
  • adikahorvath

    Tuesday, September 21st, 2010 12:20

    9

    Nice and expressive logos.

    0
  • Caroline

    Tuesday, September 21st, 2010 04:37

    8

    These are awesome logo designs!!! love it!

    0
  • Iliyan Petrov

    Tuesday, September 21st, 2010 10:30

    7

    Incredible. #30 and #37 were the best, for me.

    0
    • Michal Kozak

      Tuesday, September 21st, 2010 16:57

      19

      Yup, “Evolution X” is one of my absolute favourites :).

      0
  • Harry

    Tuesday, September 21st, 2010 07:33

    6

    Very nice and creative logos. Thanks buddy for sharing these with all of us.

    0
    • Michal Kozak

      Tuesday, September 21st, 2010 17:00

      21

      Me pleasure, Harry :).

      0
  • Sarah K

    Tuesday, September 21st, 2010 00:26

    5

    Nice collection. There are so many lists out there, but I like the fact that you actually took the time to write about each one. :)

    These are some great examples of artists who really get creative when it comes to adding meaning to a logo. It’s so easy to just make something that looks slick, but doesn’t tell a user what the company does.

    0
    • Michal Kozak

      Tuesday, September 21st, 2010 17:02

      23

      Thanks, Sarah. I always try to add something extra, even to list kind of posts. Thanks for showng your appreciation :).

      0
  • rajaishbt

    Tuesday, September 21st, 2010 06:17

    4

    yes they said what they are…….awesome collection!!!!.

    0
  • Michael Locke

    Tuesday, September 21st, 2010 03:31

    3

    The Families logo is brilliant. Great post, thanks for the inspiration.

    0
  • James D

    Tuesday, September 21st, 2010 00:28

    2

    Amazing. My Graphic Design 1 Teacher was just having us do a project on this last week. I will have to give her the URL to this. AMAZING post.

    -James

    0
    • Michal Kozak

      Tuesday, September 21st, 2010 17:01

      22

      Thanks James, much appreciated. And thanks for spreading the word :).

      0
  • EnriqueG

    Monday, September 20th, 2010 23:17

    1

    Beautiful collection, thanks for sharing mate :)

    0

Comments are closed.

54.92.239.26 - unknown - unknown - US