30+ Awesome Online Shoes Stores: Best Practices and Showcase

The internet is enormous and a big part of it is, online shopping and e-commerce. In this article we have written down best practices to run Online shoe stores and after that there is a showcase to inspire you. The main goal and purpose of every online and offline shop and store is To Sell. The online sale as an event is influenced by multiples factors, let us list the main ones:

  • the attractiveness of the offer;
  • the wide choice or
  • the presence of the desired product or brand;
  • the easiness of finding the desired product;
  • the simplicity of the purchase process;
  • special offers and discounts;
  • the overall design and feeling of the online store;
  • representation of 1st class, luxury, reliability, quality whatever.

There’s probably not much difference when creating the design for the flowers, cushions or shoes online store, those several principles outlined above always remain the same and can be applied to any industry. Still and if you want to stand out from your competition there’s something unique you have to offer to your potential customers.

The style of design of your new future online shop should be determined by the brands that will be presented on the website. If that’s a one brand website you can allow a splash page with the huge photos of the products and a few introductory words. If you’re selling the costly designer shoes your website should transmit a sense of luxury and style. If that’s a stock shoes site for whatever shoes in the world there are- you should make an emphasis on the variety of choice, and if that’s a low price that you can boast then you should create the banners featuring not the products but your pricing.

The showcase of some nice online stores below is meant to help the designers who are facing the task to create a unique, nifty design for the shoes store that Will Sell. Here you will see one brand websites with the huge images and get some tips on creating the “sale” banners that work. You will see websites with the “glamour” structure and websites with clean layout; you’ll learn to build both horizontal & vertical user friendly products navigation and combine the style of different brands into one. Let the force be with you and feel free to share your own designs or links to the other cool online shoe shops you were lucky to see and visit.

33 Online Shoes Stores Providing Great Selling Tips








Urban Original




Project Shoes

Habitat Shoe Boutique

Mivo Kids


The Shoe Buff


DSW designer shoes

Viva La Diva



Overstock Online Shoes



Dr. Martens

Allen Edmonds



Born Shoes

Hush Puppies




Anastasia Miles

Project manager and usability specialist. Interested in SEO and marketing, friendly and always ready to discuss new opportunities. Now working in amazing SEO Company named WebPromoExpert.net and you are welcome to follow me and WebPromoExpert on Twitter

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  1. ARVI says

    Good list but your als missing !
    Dirt Cheap is good when the products are the same as everywhere else.

  2. Keith says

    Hi ,
    thanks for a great article and display of what is possible with a good design. As a copywriter and a bit of a grammar and spelling freak I could not help but notice that Birkenstock has been spelt wrong but the chosen sites all show a good balance of balancing design with the need to get those conversions and sell shoes.

  3. Ted says

    high heeled
    Thanks for the posting. Loads of excellent writing here. I wish I had found this site sooner
    An impressive share, I just given this onto a colleague who was doing somewhat analysis on this.

  4. Tim says

    You have to look at these sites from an objective standpoint when placing them in a list titled “Awesome” online stores. If I came to either the Cinti or especially the Born site, I have absolutely no idea what they are selling. Or even what they do. Their homepages give me no idea. Probably clothing, but I’m not sure with the Cinti site. Looks like Born sells all kinds of clothing, aside from having to wait a while for their huge Flash to load. Shoes should be the first thing you notice on a shoe site.

  5. says

    This is perfect timing, I’m re-designing another shoe site right now for ShoeMall. Check em’ out. New look coming in Spring. Thanks for the inspiration!