The Niceties & Standards of Real Estate Website Design
Anastasia Miles
On my professional opinion, real-estate websites are among the most complicated types of projects to be planned and designed. One of the reasons is that competition is extremely high and with the standard approach you will be buried under the heap of your competitor’s websites and secondly, the creative design does not guarantee anything.
Most of the industry websites have old-fashioned tabled designs with small fonts and cluttered layout, however the traffic to this websites is tremendous. That said and having observed the behavior of website visitors from some of the studies, I can make the following conclusions:
- people don’t pay much attention to the look and feel of real estate websites;
- it’s the properties database and convenience of search that play the main role;
- the older the design is, the longer the company is on the market and thus, there’s more trust.
In my post today I’d like to present you the collection of thoroughly chosen and best in their niches websites related to real estate market that should help you with your own real estate project. The designs presented in this showcase below cover a wide range of property and real estate related websites and thus I hope will be useful for every designer and project manager.
The websites do not stand out by their designs only, the parameters I used when making this list are:
- clean layout;
- great presentation of the property search;
- call to action buttons that make you want to click;
- effective header area;
- creative use of photos, icons, illustrations;
- workable color-scheme;
- website memorability.
None of the websites in this list are perfect (except for probably Remax which is my favorite one) but every single site has something worth seeing and analyzing. Some of the websites may have a unique property search presentation only, others may have cool call to action buttons but lack user-friendliness and clean page structure. Some of the websites present real estate standards formed for ages and nicely embedded into new design, others are quite innovative and created in the mixed style you will probably love. Like in every niche, there’s always place for experimentation but there’s also customer experience that we should never neglect.
Browsing trough the list you will find the one-property websites, vacation rental websites, property portals, corporate websites of property companies and much more. Enjoy the first-class concept presentation and share your thoughts with us!
Vacation Rental Station
Cantera Real Estate
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ashish balmiki
Posted 2 days ago 15thanks for sharing this information and resources its really help full for me so thanks
Framingham MA Realtor
Posted 54 days ago 14Wow there are some really fantastic looking Real Estate sites here! You guys obviously do an outstanding job putting together these Realty pages. First impressions are everything and you have nailed it with these.
Nataly
Posted 76 days ago 13most liked realestate.com.au
Corredores de Propiedades
Posted 132 days ago 12Our design: Functionally and fully focused to end users:
http://www.aquevequepro.cl/
Cheers From Chile.
Palmdale homes
Posted 172 days ago 11Remax is my favorite too. I wish I could get my site to look as nice as theirs.
Taylor @ Idaho Real estate
Posted 245 days ago 10Thank you. This is some great graphics inspiration. These are some really good sites to look at.
Urviho
Posted 277 days ago 9Nice inspiration :) Anyway you can check my design http://www.urviho.cz/index.php?menu=portfolio_vivareality
Online Estate Agents
Posted 280 days ago 8We’re an online estate agent specialising in properties in Essex, we offer a low cost fixed fee service – google ’247 Estate Agents’ for details
Santa Fe Real Estate
Posted 340 days ago 7Thank you for including PruSantaFe.com site in your list! We worked really hard on it.
Kukuberi
Posted 450 days ago 6really helpful blog !!
thanks :)
http://www.chetaru.com
Mark
Posted 493 days ago 5http://www.tricityhomes.com
I’ve been searching for real estate designs and found this if anyone is looking for inspiration.
James
Posted 497 days ago 4Nice intriguing article. It provides informative insights to the blog readers.
Simon Day
Posted 558 days ago 3The usability on a lot of these are really good. I’m almost shocked that so many have done well by creating a website for the user and not based on the whims of the graphic designer :)
TG
Posted 560 days ago 2Good references and information.. While creating a property portal, I feel the imminent needs for adjust it for local users who may have strong preference in search, navigation behavior and properties
Nicky Lock
Posted 563 days ago 1Thanks this is perfect as I am currentyl working on a property site for a lettings agency in the uk.