How to Create a Mobile Version of your Website


These days the whole world is progressing towards the web. From small businesses to big firms to online schools, universities etc., all are pushing hard to make a big online impact because this is almost free advertisement for their brand and results in it reaching a wider  range of audience than using other manual ways to do so.

One big aspect of Website Design is a “Mobile Version” of the website because these days mobile phones with internet facilities are becoming too common and thus everyone wants to remain connected to their favourite websites on the go.

Today, we’ll be discussing some key aspects & techniques that a web developer/designer must follow to have a clean & professional looking mobile version of any website. So let’s get started!

Note: Oh, by the way if you are looking for some mobile app design inspiration, visit this mobile app roundup with excellent UI experience.

Mobile interfaces are usually small and so a developer has to adjust in pre-defined dimensions. To start with, below is a layout of a very basic “mobile-website”.


Let’s discuss the different elements of the layout above:

  • LOGO:

One of the main things in the layout. You should try to make it as attractive as you can but at the same time take care of its size. Make sure that the size doesn’t exceed 2 KBs of size because images always take forever to load on mobile networks and you don’t want your site to load incompletely for different people!


One of the most important things in the design. No matter what, you need to have the links to main pages/places/things on your website on this bar and this should always be at the top. As you know, typing on most mobile devices using the small QWERTY or the virtual QWERTY keypads is not easy to work with at all. Therefore, creating a thorough navigation for your website is a key aspect to making your website mobile friendly.


This is the main thing on your mobile website. People actually come to websites on their mobile devices just to view the content. So make sure that you don’t make any single change to your content for mobile devices otherwise you might just end up losing a user.

While on Mobile Devices, people are usually on the go, so they don’t really have much time to view content. As a solution to this, you should cut down your content to some major value points but at the same time you should provide your user with a Link to the main article containing all of your content. (If you have an active blog then you can ignore this as you can’t really cut down content for each post separately every day!!)

We all know that images in content are a must. But in the mobile version of your website, you should make sure that you don’t have much graphics because most mobile phones would take forever to load heavy images. So use images and graphics as little as possible, only where contextually relevant.

And if you do wish to put images on your mobile website, it should be in .JPEG or .GIF or .PNG format as these files are pretty much light-weight. Plus make sure to compress your pictures to avoid zooming. And one more, today nearly all current devices display images, however, users may browse with the images turned off. So always use the ALT text property for the images which is a recommended practice. Also, you must properly size your images to avoid a situation where the reader/visitor has to zoom into the image to see it properly.


There’s an old saying, “A Man is not recognized by the clothing he’s wearing but by the condition of his shoes!” This goes true for many websites. I always see blogs, marketing websites etc. OVER-LOADED with “garbage and dirty” Hyper-links in Footer. Like me, many others don’t like it and on mobile websites where the screen size is small, this could be one thing where you could lose a client or a reader. So make an attractive Footer!

So if you want your applications/website’s mobile-interface going successful, you should lay focus on its Layout. It should just be error-free as “Web-Browsing on Mobile Devices” will be the next big thing.


This is one thing where many new mobile-interface developers hesitate. Below are some tips that can help remove that hesitation:


Use proper code and make sure that its 100% valid because most mobile browsers aren’t as good as their PC (Personal-Computer) counterparts so you should make sure that it’s valid.


It’s not always easy to discover how your layout will look on all mobile browsers as there are far too many mobile devices used for web browsing and to track them all can be a big pain. One way to address/bypass this problem is the use fluid layouts that will automatically adjust to the screen size.

To accomplish this avoid setting widths in pixels and use percentages or ems instead. For instance, instead of:

width: 400px;


width: 100%


width: 1.0ems

You can find more about the fluid mobile layouts and also download some pre-built ones by going to this link: Perfect multi-column CSS liquid layouts – iPhone compatible


You can always target various mobile devices for better user-experience. For example, for targeting users browsing your site using Handheld devices you can use this in your website’s <head>:

&amp;lt;link rel=&amp;quot;stylesheet&amp;quot; href=&amp;quot;handheld.css&amp;quot; type=&amp;quot;text/css&amp;quot; media=&amp;quot;handheld&amp;quot;/&amp;gt;

You can find more about these media types at this link: – Media Types.


For your mobile website to go successful, don’t use Javascript or Flash or any other of those fancy scripts available out there. Because majority of mobile devices fail to interpret these and end up either freezing the device or just doing something stupid!

If you really want to use these then should give your user a Polite Option so that your user knows what his/her mobile handset is loading and opening up (and if anything goes wrong, it’s their fault and not yours because you already warned them).


This is one thing that almost everyone should take care of! Don’t fill up your mobile page with ads. And this is not only for the mobile page but also for the original website.

It’s an old saying, “One rotten Apple in a basket makes all others dirty”. It goes true for these websites which are full of ads. These websites don’t care about User-Experience but only care about the money that comes into their pockets (because CPM is high on mobile devices).

So my suggestion, just don’t fill it up with ads! “Just don’t make your page with colourful ads.”


For making your brand successfull you should also include an automatic “Mobile Browser Detection & Redirection” server-side script (eg. PHP).  You might also use this as User Agent detection, where a server makes a decision on what to serve based on how an incoming browser describes its capabilities. You might also want to use this as an alternative or fallback method to the previous one Mobile Browser Detection in PHP. Other implementations feature real-time JavaScript requests to databases like DeviceAtlas or WURFL that also supply information on what a device can do. A mobile version is not complete until it’s automatically triggered for every mobile user!


Yes! You read it correctly. If you have a really high user-base, make a dedicated application targeting various mobile interfaces. Facebook, Gmail, Twitter, Yahoo and many other big-companies have done this and this is why they have been so successful. If you make an application for specific handsets then you no longer have to care about all the Fancy scripts etc. because you can then enhance the application your own way (you can’t change the mobile browser but definitely your own application).


You must have seen those Fancy Website builders out there, haven’t you? Well, now we have websites which help you create websites for mobile interfaces as well!




For users who use WordPress as their platform, there are many free as well as paid plugins available out there. Some of them are listed below:

4. MobilePress



So we have pretty much gone through all the aspects and the techniques of “Mobile Website-Designing”. If you have any questions about anything regarding “Mobile Website Designing” then feel free to point that out in the comments!



  1. Hey, thanks for the guide, :). I like your tips a lot -> basically the goal is to “keep it clean and simple” overall. One thing I’m a bit lost on, however, is how we handle the mobile portion of our site. Do we basically need to recreate the entire thing (at least what all we want accessible via mobile devices) as a separate entity? And how are ads handled (being that you said to try and stray away from things like scripts)?

  2. Mansoor


    First of all i would like to Thanks the Author for the beautiful post.

    What is HTML5? And is it the language used to develop MOBILE VERSIONS OF THE WEBSITES??

    Anyone can Answer

    Thanks In Advance

    • Hi Mansoor,

      HTML5 is the latest version of HTML. It can be used to create websites, as well as games and applications. It’s not limited to creating mobile versions of websites.

  3. Aryan Sinha

    Thanks a lot
    I have a domain for mobile website and i will apply it on that domain

  4. Michelle

    Thanks Thomas! Its an awesome free platform! I was surprised by their fast service too! Where you manage to learn this from?

    Highly recommended! =)

  5. Andy

    Although we hired someone to design our restaurant website, I found on Google Analytics that a lot of people were visiting our website from their mobiles (iPhone etc.) so we created a mobile compatible website.

  6. Olof Charles

    Thanks Mr. Abhishek for this informative article. I’ll infuse these ideas when I work on my own mobile version of my website using as my CMS. Brick&mobile has provided me good information on how to build and customize my mobile website. This article of yours would truly take my mobile website a bit further.

  7. Bernd

    There are also desktop tools available to create webapp’s without any HTML knowledge. Try the WYSIWYG editor YouMinds WebApp Composer at .

  8. Enrison Johnson

    Impressive article indeed. Yeah, I agree with you, There are lot of companies out there that they rely on online marketing. their sales are purely comes in online business

  9. Tony

    How to Create a Mobile Version of your Website topic has been useful to us and now we hope to build a mobile site for our news holiday business.Thanks

  10. John

    Very Interesting, This is a service we are looking to offer our clients and promote to new business. Nice info.

  11. Phil Akalp

    I just spoke with a developer who quoted me 30,000 US to make a mobile version of our site . I think that’s WAYYYYYY too much. Thanks for the guidance on simply making the site fluid and lighter in graphics. Nice Post!

  12. Jaan

    Very useful publication man. I always follow your blog because it is full of attractive information about various things. I really like reading this entry about the drupal website because I have known so many new facts about it indeed. It is really great that I have noticed this entry. Thanks a lot one more time for sharing this informative article. Kind regards

  13. Scott Sawyer

    We are developing a mobile version of our site, which is build on #drupal, we’re using the Mobile Plugin, and a customized Nokia Mobile Theme.

    Actually, reading this on my Android! Gotta go mobile

  14. Abhishek

    @thehalvo & @ Prime Studios I agree with you but in many countries those old WAP phones are still in use! And its not a small fraction, it quite big. But you can always detect phones using PHP or other server-side scripting languages and then redirect the old phones to a non-JS version of your mobile website. And for the other phones supporting JS, you can always have your regular website “including” JS.

  15. I would agree with @primestudios. I’ve built many custom mobile sites for my clients and the use of JavaScript and jQuery have brought the tailored sites to a whole new level. The Webkit based mobile browsers (iPhone, Android, and soon to be BB) control the current market, and they can handle most of the fancy stuff.

  16. Matt

    Nice writeup, but I have substantial reason to say that restricting the use of JavaScript because a small fraction of phones cant use it is a questionable outlook. If you are hip enough to need a mobile website, you need to consider if your user base is hip enough to have a phone from 2005+ that can make use of pleasing and useful JavaScript.. Ajax, media viewers, etc. use it and it really increases user experience on a mobile device.

  17. Rahul

    i have never read about this actually and i find it very important for people who want to profit from all the ways and this is indeed a good way , so i find this interesting and i know a bit about it now thank You !!!

  18. kees

    How does your website know it’s being visited by a mobile phone/ipad?
    Should I make a second page or can I make a mobile version in the original page?

  19. Thanks for great article. I have to say when we were building, I wish this article exists.

    You forgot to mention that the mobile website version of your website should contain a reduced content and it is not just a straight skin changes.

    Mobile user usually run on slower network than on PC, so you want to limit the amount of content you want to put on your site. Make sure to have your address and contact info front and center.


  20. Amazing tutorial! Something I will be making use of very soon! I’ve been receiving a lot of clients interested in tweaking their websites to be more friendly with mobility devices. This has given me a lot of insight, thank you.