As a freelance web designer or web developer you have probably already realized these two things:
- You have to take care of your own financial future, because as a freelancer, you don’t have any guarantees.
- Annoying things always happen when you least expect them: cars break, clients disappear, you get sick, etc.
This means that you have to put in extra effort to make yourself as financially secure as possible. However, you can only take a certain number of clients at any given time, assuming you don’t want to lose your sanity. What else can you do to make your life easier?
Active income vs. passive income
There are two different types of income:
This is income you earn when you trade your time for money. The main advantage of this type of income is that it’s a pretty straightforward way of earning money (e.g. client work).
Biggest pro: It’s the most straightforward way to earn money because you are directly trading your time and skills for money.
Biggest con: You only get paid when you work, therefore if your only income is active income, and for some reason you have to stop working, you’re in a tough situation.
This is income that you earn when you set up systems that allow you to continuously make money even when you are not actively participating in the business (e.g. selling apps, e-books, themes, etc.).
Biggest pro: You do the work once, but can get paid for it again and again, therefore if suddenly you have to stop working, you still have a source of income.
Biggest con: It takes a lot of time and energy to set up a decent stream of passive income (..and you are not getting paid immediately for that time and energy, which can be a real downer).
Most freelance web designers and web developers have only one income source: client work. You can definitely be very successful making money this way, but it’s quite risky, because if you have to stop working for clients for any reason, you’d lose your only source of income. It’s always better to have some passive income, no matter how small, because it gives you extra financial security.
I think Sacha Greif said it best in one of his interviews:
However, in general, having a source of passive income is important. It’s a must-have for me, because if you’re freelancer, you don’t have much job security. It’s hard to plan for the future without a safety net of some sort. Also, if you’re taking a holiday, or just stopping work for a couple of months, it’s nice to have an additional source of income that keeps going, even if it’s very small, even if it’s a few hundred dollars a month. At least it can cover your food bill or your rent, you know.
It’s important for me personally (although it’s not the only way to do it, you can be very successful without any sort of passive income). I don’t want to say that every designer needs a passive income source, because people would complain if I did, but personally, I think that it’s important.
There are a lot of great opportunities for web designers and web developers out there.
I’m not going to beat around the bush: web designers and web developers all over the world are leaving thousands and thousands of dollars on the table by not creating and selling digital products.
- Most businesses either have a strong online presence or are completely virtual.
- Facebook has more than 1 billion users and is growing everyday.
- Apple sold millions and millions of iPads and iPhones
- Kindle e-book sales have overtaken Amazon print book sales.
These trends are very likely to continue for the foreseeable future. That means that you, as a web designer or a web developer, have plenty of opportunites to set up your own streams of passive income by creating iPhone/iPad or Facebook apps, developing training courses or writing e-books. You have a real possibility to set up streams of passive income if you are willing to put in the time and energy necessary.
Other web designers are already making thousands of dollars in passive income online.
There quite a few web designers and web developers who are already selling digital products online. Those who successfully combine their web design/web development skills and an online marketing knowledge make thousands of dollars. Think I’m exaggerating? Well, I’m not.
- Sacha Greif made more than $15,000 selling a 40-page e-book that he wrote in three weeks, “A step by step guide to UI design”.
- Nathan Barry made more than $6,000 with Commit app and more than $30,000 with OneVoice.
- Chris Converse brought in more than more than $80,000 with his “Creating Responsive Design” course on Udemy.
These guys are your fellow web designers and web developers who saw an opportunity and took advantage of it. You can do the same if you are willing to put in the time and energy. However, it’s not enough to simply be good at your craft in order to make money online.
You have to become good at online marketing if you want to make money on the internet!
Many people think that merely being good at what they do is enough to build a successful business. The truth, however, is that if you want to be a successful baker, you have to be good at baking, but if you want to run a successful bakery, you have to be good at business first, baking second. There isn’t any way around it: if you want to build an online business, you have to learn online marketing.
There’s one problem with learning online marketing, though: most of what is written on the topic is complete BS (I’m sorry for being so harsh, but seriously, have you seen all those “5 Hottest Twitter Tips” articles? ). People who are more experienced know what is what, but when you are only starting out, it’s hard to separate misleading trash from solid business advice. How can you learn online marketing without wasting your time and energy going through all of that useless content that the Internet is full of?
Well, good news: we’ve solved that problem for you!
Introducing FounderTips: an online marketing blog for web designers and web developers.
FounderTips is the only online marketing specifically for web designers and web developers.
On FounderTips you will find:
- In-depth articles that explain important online marketing principles in a simple and easy to understand way.
- Extensive case studies that will show you exactly how other web designers and web developers set up streams of passive income.
- Interviews with web designers and web developers who are successfully making money online.
FounderTips is not for the people who are looking for ways to get rich quick. It’s not easy to make money online. It takes a lot of time and efforts to get to the point where you are making a decent amount of cash in passive income. We want you to know what you’re getting yourself into, because if you expect an easy ride, you will give up way too fast.
However, if you are a web designer or a web developer who wants to have more financial security and flexibility in their lives, and you’re interested in setting up streams of passive income online, then FounderTips is a perfect place for you. Go and see it for yourself.
Go to FounderTips!