On my professional opinion, real-estate websites are among the most complicated types of projects to be planned and designed. One of the reasons is that competition is extremely high and with the standard approach you will be buried under the heap of your competitor’s websites and secondly, the creative design does not guarantee anything.
Most of the industry websites have old-fashioned tabled designs with small fonts and cluttered layout, however the traffic to this websites is tremendous. That said and having observed the behavior of website visitors from some of the studies, I can make the following conclusions:
- people don’t pay much attention to the look and feel of real estate websites;
- it’s the properties database and convenience of search that play the main role;
- the older the design is, the longer the company is on the market and thus, there’s more trust.
In my post today I’d like to present you the collection of thoroughly chosen and best in their niches websites related to real estate market that should help you with your own real estate project. The designs presented in this showcase below cover a wide range of property and real estate related websites and thus I hope will be useful for every designer and project manager.
The websites do not stand out by their designs only, the parameters I used when making this list are:
- clean layout;
- great presentation of the property search;
- call to action buttons that make you want to click;
- effective header area;
- creative use of photos, icons, illustrations;
- workable color-scheme;
- website memorability.
None of the websites in this list are perfect (except for probably Remax which is my favorite one) but every single site has something worth seeing and analyzing. Some of the websites may have a unique property search presentation only, others may have cool call to action buttons but lack user-friendliness and clean page structure. Some of the websites present real estate standards formed for ages and nicely embedded into new design, others are quite innovative and created in the mixed style you will probably love. Like in every niche, there’s always place for experimentation but there’s also customer experience that we should never neglect.
Browsing trough the list you will find the one-property websites, vacation rental websites, property portals, corporate websites of property companies and much more. Enjoy the first-class concept presentation and share your thoughts with us!
Cantera Real Estate