Who’s the Boss in Ecommerce World? Shopify vs WooCommerce


WordPress, as influential as it is in for digital entrepreneurs, provide great platforms to sell products and services. The relatively intuitive functions of WordPress make it a great tool to start an online business.

Now, there are plenty of services where you can use WordPress to build an ecommerce site. However, there are two big players that almost dominate said websites. They are Shopify and WooCommerce.

In this article, you can compare Shopify vs WooCommerce. You’d be looking at these platforms to compare and dissect each of their features. By the end of this article, you may be able to yield a decision on which platform to use.



Flexibility is, of course, a great issue in an ecommerce business. You also need to add some functionalities to your website to make it more empowered. Of course, you would want your ecommerce business to be enabled with capabilities like blogging.

Now, why is blogging important for an ecommerce website?

The answer is simple: Because content is king. This makes blogging a viable and competitive candidate as the future of marketing.

Here are a few reasons why blogging can become an avenue for marketing an online business:

  • Blogging and content sharing boosts exposure. (More exposure = more leads)
  • Blog posts that rank highly in search engines often give great amounts of organic exposure.
  • A blog gives authority to the brand.
  • Blogs build communities of the same interests and can be able to gather a group of customers for easy access to questions and concerns.
  • Blogging is indirect selling.


In terms of flexibility and blogging capabilities, WooCommerce comes on top against Shopify because the latter is built mainly for ecommerce.  It is never built for bloggers. Because of this, it doesn’t have features that a blog CMS can offer.

In addition to that, WooCommerce becomes a great avenue for blogging because it is used as an extension for WordPress, the best blogging CMS today. Because of this, it can be used with WordPress plugins that may increase and extend the functionality of the online shop.

With over 22.5% of websites today that use WordPress, users will always find it easy to use because of the number of tutorials for the development and troubleshooting of WordPress sites.

Also, the edge of WooCommerce being hosted with WP is that it mixes the power of WooCommerce shop management tools and features with WP intuitive dashboard.

Simply put, in terms of blogging for your website, WooCommerce comes on top.


Of course, one of the major concerns right now is pricing, right? We will not go so much into highlighting how prices can affect the decision of a user but to put it in simpler terms: spending less to earn more is better than spending more and earning less.

That is why users would want their deals to be as low-cost as it should be.

Let us compare the pricing of these services:


Now Shopify starts its services at $29 per month, where you will be receiving:

  • 1GB of storage, unlimited products
  • 24/7 support
  • 2% transaction fee.

This will be the equivalent of the hosting services provided to you by Shopify. This means that you do not have to use other hosting services.

Then, of course, you would want a theme set up. So, you look at an online shop and choose the theme you want. Let’s say, it’s free, so you cut your cost to $0.

Of course, you would want basic extensions to empower your site. Her are a few paid essential plugins:

All in all, using a free theme and some essential premium plugins, you will be paying $100.98 a month, plus the transaction fees you’ll acquire for the month.



Now, since WooCommerce is not self-hosted, you will have to register your own domain and find a great hosting service.

As an average, you will most likely spend $10/month at max for a hosting solution that could offer you unlimited domains, bandwidth, and storage (Shopify only gives you 1GB for the price range indicated above).

For the domain, you will most likely spend another $10 for the first year of your registration. So, that totals to $20 for the first month.

Now, since WordPress and WooCommerce are free, you don’t have to spend anything on a CMS. You don’t have to spend anything on a theme either, so you’re saved in those three options. But you can always buy a premium one if you’d like to.

Like with Shopify, you will need basic plugins to empower your website. Now let’s compare the prices of the same plugins we used:

Adding everything up, you will most likely be spending $81.00 for the first month. Since the plugins you bought are not on a subscription basis, you will be able to use them without even minding of recurring fees. And, in the succeeding months, your projected costs will only encumber your hosting payments.

To compare in a long-term point of view, WooCommerce is less costly than Shopify. Plus, the lack of subscription-based plugins is what makes it work in the long run.

Help and Support


One of the most important aspects of any Internet-based service is support. Every now and then, you will be bugged by problems and potential security loopholes. With that, you will be needing sound help and support.

This is where Shopify gains an edge. Because Shopify is mainly an all-in-one solution, you will never have headaches scrambling for help when you need it. Everything is all centralized within one system. Unlike in WooCommerce, you will have to identify which causes the problem before anything else. Afterwards, you will approach the developer of the plugin or hosting service that seems to be faulty, open tickets, talk to them before your site is fixed.

On the other hand, using WooCommerce might spell difficulties in the future as you wouldn’t be able to freely diagnose your site for errors without looking at the other facets it possesses. Also, because WooCommerce and WordPress are relatively free, support isn’t expected to be top billing.

Business Size


Of course, the size of your business also matters. This is important, especially if you are about to choose whether you’ll use Shopify or do things with WooCommerce. The ability to suit your online store to a size that fits your needs should always be put in mind. That is why, if I were to be asked, WooCommerce has an edge on this.

With the pricing range of Shopify, it is strikingly noticeable that most of its plans are set to a few sites alone. However, if you are to host your store in WordPress and WooCommerce, you will be able to cultivate your website without even worrying about your expanding size and value.

Noting the variety of bIt can extend from small-scale business entities to larger scales.

Which will I choose?


With all the arguments presented, it is not difficult to see WooCommerce fairly dominates Shopify as the best ecommerce platform there is.

The main edge of WooCommerce over Shopify is how flexible it is and how you are able to use it with other WordPress features.

It also helps your website to be shown higher in search engine ratings. You can also tweak and tinker the looks of your website.

The ace here is that WooCommerce provides a value that suits its cost. With little effort and costs, Woo just trumped any other Shopify webshop.

So, if you will be choosing an ecommerce platform, 1WD advises you to take Woo because it is a flexible, less costly and more expandable bundle than that of its competitor. Also, if you are looking for long-time benefits, I think Woo is becoming a lot more popular.


Which did you take? How does Shopify differ from other platforms? Does WooCommerce deserve this spot? Let us know at the comments section



  1. Mario

    From a business owners perspective, I think Shopify comes out tops. I like that I don’t have to hassle with hosting and in depth coding. I also don’t mind paying slightly more for my Shopify store as I know that I am getting more than I pay for. Support is there, speed is there, my store ranks higher organically. I also find the shopify dashboard super easy to us, but admittedly I haven’t used WordPress Much.

  2. Woocommerce is very complicated to use in the beginning. But when once you get to learn it, you’ll find that it’s one of the most powerful e-commerce plugins out there! I recommend Woocommerce as a shopping cart :-)

  3. At the risk of answering my own question…..yes Woo does have a Facebook plugin. Created buy StoreYa, not particularly cheep but if it’s appropriate to your audience then worth a shot.

    Would be interested to know if anyone has any experience in using these and the benefit they got.


  4. Paul

    Great article….really timely. I have a client looking to redesign their “ancient” online store and I’ve been looking at Woo and Shopify.
    I see Shopify are promoting their Facebook integration quite heavily. Does anyone know if Woo has a similar kind of feature to sell products through a Facebook integration?

    • Yes i agree, WooCommerce is far better than shopify as it combines the power of WordPress with WooCommerce making the perfect combination for starting an online shop. I used Ducan as my theme to make the WooCommerce based website and it had the best of my experience.

  5. Both platforms are Good. both have their strong points like shopify you need to hire a coder to setup and its secure. whereas for woocommerce you need a coder but its Free.

  6. I don’t agree with the fact that you only have to pay $10/month for good hosting. $10 for hosting is too cheap and you’ll get a really slow site with bad server – unlimited plans don’t really exist and anyone knows this.

    • Lawrence

      I agree, unless you are planning to stay small, I don’t think $10/mo will cut it. I haven’t used Shopify personally but from what I can see it it is a sime solution that can be set up vy even the business owner. With Woocommerce, the possibilities are endless but it’s is much too complicated for non-developers and since it’s not hosted, performance is up to you.

  7. WooCommerce is great, but you have to figure in the volume of sales as well; it is easy to over “plugin” WordPress, making it super functional but slow; we’ve found on high volume sites, WP/Woo is not a great option, as the # of non-cached “logged in” users will have a serious impact on performance, even on the best hosting software.

    Site speed should not be overlooked, every “feature/plugin” you add on WordPress will slow it down. We use Woo when we have a low volume/low cost to develop or need specialized deliverable (such as membership/LMS), but when we need a high speed, scalable, large volume solution, Shopify is the way to go.

    • Plugins are what make the choice easy. That’s why I love Firefox and Chrome, why not WordPress too? Theme’s import / export feature enable you to deploy a WPWC powered site faster than Shopify too.

      Shopify is silly expensive plus hard to extend – it’s perfect for sheep.

  8. I find my clients prefer the WordPress dashboard of a WooCommerce website. When it comes to clients, I believe platform familiarity and ease of use is an important factor.

  9. Konstantin

    Thanks a lot for your overview of this aspects of WordPress eCommerce! Some useful info there :)

  10. We tried both and I found that WooCommerce gave us the best value and flexibility. Maybe because I’ve used WordPress for sometime it felt easier. I also felt that the ongoing cost of Shopify was a little to music especially as WooCommerce and WordPress are essentially free. However if you don’t have any experience building sites Shopify is great to get started really quickly.