Like the poster and the TV commercial, that’s what call-to-action buttons’ purpose are, they attract every visitor that pass by on your site for them to be your prospective customers that will buy the products on your site, sign up as a member, or try your product for free.

To make your call-to-action buttons effective, you need to decide carefully with its color, wordings, language, size, font and where to place it on the website. Here are some tips to help attract your customers to click your button.

1. Use Effective Words and Language

Your choices of words and language you use on the label of your buttons have a huge impact with your visitors. I suggest that you use action words and terms that are already familiar to most such as Download, Buy, and Try it now. It should be attractive to hear that it captivates the attention of the visitors to click it.

Remember, it should be short, direct and simple, so that they already know what they can get when they clicked it. You may have at least one word or four words at most for the label. With the language, since English is the most commonly today, it would be good to use English words but it still depends on what the language is used on the website generally.

Putting urgency also helps visitors to immediately call an action to your button. Try to take a look at this:

PDFTiger

What PDFTiger did is it placed a timer on when the promo will end. Putting time duration of promos is a good way on enticing your visitors to already buy the product. Another way of putting urgency is offering freebies as soon as they purchase the product.

2. Choose the Best Font, Size and Color

With the choice of font size, it would be good if you use Sans Serif typefaces such as Arial, Helvetica or Tahoma. They are easy to read on the screen.

Take a look at this screenshot:

CakePHP

Though the size of the Download button is large, it still looks professional. That’s what a good call-to-action button should be.

Ideally, a call-to-action button should be large in size but if you may want it smaller, you can have it in a contrasting color on the background of your website like this:

Yahoo!

The Download button you see on this screenshot is smaller compared with the Download button of the previous one but it can still be recognized easily by visitors for the color is contrasted with the background. Remember, the color should be prominent enough to attract your visitors that it contrasts the background of the website. I also recommend that you put a hover color change effect on your buttons.

3. Think of the right position

The positioning of buttons is also one thing you need to consider to have an effective call-to-action buttons.

Refer to this screenshot:

Twitter

On the website Twitter, the Sign Up button’s size is not that large but you can notice it as early as the website loads. Not only does the creator use contrasting color but also the button was placed in a good position. Notice that above the button is a text that briefly explains what visitors can get when they sign up.

Another good example is the Mozilla Firefox website:

Many developers have the connotation of just putting call-to-action buttons on the homepage of the website, remember that it should not only be limited on the homepage, rather try putting some call-to-action buttons on every page of the website.

Flickr

Like the website, Flickr, even when you click any links on the left panel side of the page the Create your free account button is always visible. Another thing, find a position on the part of the website where your button should not be overcrowded by other texts, images or buttons.

Inspiration: Great Call-To-Action Button Examples

I want to share with you some websites with good call-to-action buttons to give you more ideas if you will be doing your own. Go and take a look.

You may click on the image to go to the website.

PicsEngine

In the screenshot below, you can see that it has two call-to-action buttons: the Video Tour button and the Sign up button. On the website of picsengine, the Sign up button was more emphasized by making it color green on which it contrasts with the background of the website. In this case, they are giving the visitor either to take a peak of the website or to sign up already.

LifeTreeCreative

In this website, lifetreecreative emphasized the call-to-action button by making it large in size, even larger than the logo. The color and positioning also made it visible than with any other elements of the site.

Xero

Another good example would be the website of Xero. Not only it chose good colors, but they also put the button under a text that lures each visitor and are curious about the product. So the next thing they are going to do is to click that alluring button.

Donor Tools

Same as Xero, Donor Tools used texts that can attract visitors, especially the text, “it takes about 20 seconds”. This gives the visitor a notion that the process won’t take too long. Also, I suggest that you position your button in a place where there are texts that can entice your visitors with its purpose but not that it gets over board.

Medifire

Look at what Mediafire did good strategies with their buttons. When the site loads, the first thing your eyes will see is the Upload to MediaFire button.

And when you scroll down, you will still see buttons with good colors, shapes, position and captivating texts around them.

Google?

Yes. Google always stands out, of course their buttons too. That’s maybe one of the reasons why it’s the most used search engine.

Sprouter

How about this one? Sprouter used light and refreshing colors that may attract visitors and also that big call to action button. Putting the word, “Free” is also a good strategy used here to get visitors’ attention to sign up.

Magento

Magento used drop down on their buttons that gives users other options. In my opinion, if the colors of the buttons are different with the motif of the template, which is orange, I think they will be more noticeable.

Atebits

There are a lot of things that caught my attention with atebits. One is the logo and two is their cute but informative blue call-to-action buttons. Using light colors gives captivating effects to users, and also when you add brief information on what will they get when those buttons are clicked.

VoltRank

If you want to have an easy way to dominate Google rankings, try VoltRank. Though it used dull color for the background, by choosing Red as the color of the button makes you electrified to create an account. If the button is larger than its current size, more visitors can be attracted by it.

ANZ

I think it is better if the call-to-action buttons of ANZ website, an online banking system, have it in different color such as Green or Orange to make them more obvious.

APPTEMPLATES

Have AppTemplates as one good example in putting appealing statements. This can be a great strategy to have effective call-to-action buttons.

Senzoo

Senzo, a fan funding platform has a simple web template that made their buttons and other elements catchy.

1Password

Have you forgotten your password? Try 1Password. Because of the texts above the two buttons, this website makes one of those with good call-to-action buttons. I like the concept of putting blue outline on the Buy it now! button. Exclamation mark (!) also helps in enticing visitors.

Remember the milk

This site highlights the Sign Up Now! button by positioning it in the middle of the page that is surrounded by informative texts to the users.

Transmissions

Transmissions gives two actions to the user: the primary and secondary action. Take a look at this screenshot, the primary action here is for the visitor to buy the product, Logbook. While the secondary action is to download the software for trial purposes.

TasteBook

This is a good site if you are looking for a stunning and unique gift for your love ones. As good as how they make use of big fonts, eye-catching image and large in size on their call-to-actions buttons. It would be better if the button has a hover effect though.

Storenvy

Take a look at what creative Storenvy created their website. In this example, the developer used a round one for the call-to-action button, Join Now. It was emphasized by the white outline surrounding it, the small icons and informative texts.

WUFOO

Wufoo, an online form builder is a good example when it comes to positioning. Buttons are positioned in a good space where there are not much contents cluttered. Good choice of colors make those buttons also very effective.

Rocket Cart

Take a look at this screenshot I got from Rocket Cart’s website. The choice of color is good and how they position their buttons. But the way I look at it, making those buttons larger and also the font size will be better in appearance and attraction.

CodeCanyon

Having contrasting colors for the background and buttons with nice hover effect makes codecanyon a good example.

Coding Robots

What I like about CODING ROBOTS buttons is the Free Download button was given emphasis than with the Buy Now button. It gives the notion to each visitor that you can try it first before purchasing the product. See screenshot below.

Snap

On this website, SNAP may use other colors for their buttons to make them more noticeable as soon the page loads.

BaseCamp

The arrow pointing on the button is very helpful in letting visitors notice the See Plans and Pricing button. Moreover, the time-frame estimated in signing up grants the user a fast-based process. I hope you, too, can manage to create successful call-to-action buttons like what Basecamp have.

BandThemer

This button bandthemer site has is a good example on how can you inform visitors on what information they can expect to see upon clicking the button.

InstantLoop

Aside from the cute logo, I find InstantLoop choice of color and call-to-action button really good. The

LiveResto

This site is a good example on how images are used to draw attention to the button. In this screenshot, the chef image is pointing his finger on the button. What a cool strategy isn’t? To add up on to that, it has also a text that informs the user the product is for free and they can use it for 30 days.

Traffik

Another example here is the website Traffik, a content management system. The use of contrasting colors on your button and label is also a nice strategy. Like in this example, the button is Black, but because of the Yellow font color of the label, it still stands out.

Positive Impressions

In my point of view, Positive Impressions should put some improvements on their buttons to better stress out those and attract visitors’ attention. On the good side, buttons are put in good positions that is below the information of each.

Mobile cubix

Putting a round outline on the read more button then leading it on the application really got my attention. What a cool strategy.

Summary

To sum these things up, just remember:

• One to four words is enough for the label, make it direct and simple.
• If possible, make the button large and will still look professional.
• Use color for the button that is alternative on the website’s background.
• You can use alluring texts, as long as it does not gets cluttered with the button.
• Position the button in a space that it will stand out from the rest of the website’s elements.

Call-to-action buttons are not just buttons. Attracting customers and gathering clicks from these means more profits for you. So, you better create those buttons very well.

I hope this article helps you a lot :)

Explore how the action is built, choose which adjustments you want to apply and finally just enjoy great results. In this article you’re going to find 45 sets of actions that help you enhance the colors and change the main look of Your photo.

1. Powerful Colors 3.1 by Othman Fahd

2. i-Dark 3.03 by Othman Fahd

3. Exclusive Summer Heat Action by Danielle Gillain Svedin

4. Classic People Action by apartyintheUSA

5. Photoshop Action ver.3 by Gökhan Bartu Yüksel

6. StarDeviant action 1.06 by Stardeviant

7. StarDeviant action 1.08 by Stardeviant

8. Photoshop Actions – 78 by Julia Starr

9. Photoshop Actions – 75 by Julia Starr

10. Lomo Action Set by WingsOfAHero

11. Action set 03 by KissOfDeathXxX

12. Photoshop Actions – 32 by Julia Starr

13. Action Collection 1.0 by Philipp Soul

14. Photoshop Action by kahwe

15. rEDacrion by getinline

16. The Day Is Passing By by ArinThoughts

17. Actions 1 by allthebesthere

18. Photoshop Action 2 by saturn-rings

19. Red Action by sd-stock

20. Photoshop Dream Blur Action by Josh Janusch

21. Oscar Pilch Photoshop Action by Oscar Pilch

22. Black white sepia PS action by rosalindharrison

23. Retro by ShadowsInMyEyes

24. Photoshop Actions by wolf-minori

25. Retro Love by Patricia Nabong

26. Action Set 1 by ImaginaryRosse

27. One Less Lonely Girl Action by Nick Jonas

28. Photoshop Action 31 by miss-etikate

29. Landscape and Sky Action by fcpr

30. Sarah1 Action by supersarah089

31. sa-cool actions 1.05 by Othman Fahd

32. Nature Actions 2.09 by Othman Fahd

33. Action 2 by lolipopek

34. Vintage Dream PS Actions by Chitulescu Iuliana Amalia

35. Pure Luv by GSInteractive

36. Pack Actions 01 by Patricia Torres

37. Selective Sepia by Aditya Rao

38. Horizon Actions by LonelyDiary

39. Powerful Colors 3.2 by Othman Fahd

40. sa-cool actions 2.06 by Othman Fahd

41. Photoshop Action 22 by Oscar Pilch

42. Lomo-Cross Processing Action by efete-stock

43. A-Actions by LonelyDiary

44. Go Green Actions Set by LonelyDiary

45. Action 6 by Flurish