When dealing with different types of clients you can in the worst case scenario sometimes end up with something that is “wrong”. As clients are very different you should make yourself a list of questions that you make sure to ask them, in order to get the best possible end result.
Do you have all the client info you need?
Do you need any files from the client?
If you’re making anything that includes pictures, logos or other files you may wanna make sure that you have everything at an early stage. Have the client list everything they want to be included and double-check that you have it.
How does the client want to be perceived?
Company info and history
Are there any flagships? – introduction of services/products