Worldwide Graphic Design: How Different Nationalities Design Part 2


You asked for more, so you got it. We’ve covered Latin American, Middle Eastern, Dutch, Chinese and Japanese graphic design. It was a beautiful introduction to art from our brothers who speak different tongues. Graphic Design can be dramatic, emotional, powerful, romantic, serene, political or even all of the above.

Now we’re going to cover lesser known, but still equally powerful and equivocal graphic design from around the world. This time we hand the floor to Scandinavia, Israel, Russia and Africa.


Scandinavia is located in northern Europe and includes Denmark, Sweden and Norway and sometimes Greenland, Finland and Iceland. Scandinavia is comprised of first world countries, which are, according to survey, among the happiest people on earth.

As one may expect, Scandinavia is relatively advanced in the field of graphic and web design. They are in fact the leaders of design in this generation. Minimalism is a common theme. From architecture, furniture, advertising, to graphic design, they certainly know how to wow.

Orestad Gymnasium in Denmark, photo by BenEightEleven.

Orestad Gymnasium in Denmark. Photo by Beneighteleven

Yes, Scandinavian design is known for its minimalism and simplicity. They believe that it doesn’t take a lot of elements to create beauty. It’s all about creating awe for the spectators, but it does not need to be showy. Their design aesthetic is more functional and goal-oriented than decorative and fussy.

Packaging design by Norwegian Designer Ludvig Bruneau Rossow

Homework by Jack Dahl

But this does not mean that Scandinavian designs look professional and minimalist, or it can get boring. They know how to have fun with color and elements too! Designs below are colorful and playful, but still very distinctly ‘Scandinavian’.

London Tray by Maria Dahlgren

Vacation in Europe by Erik Wingquist

Web design reflects much of the Scandinavian design aesthetic. It is clean, no fuss and fluid. But unlike graphic design, it is more aware and open to the international scene. It borrows a lot of international ideas, particularly from the US and UK. Below is the web site of award-winning freelance designer Gummisig.


In a few words, Scandinavian graphic design is chic, bold and modern. They keep their heritage intact, and at the same time they do not ‘try too hard’ to keep up with other countries. This is what makes Scandinavian design beautiful: it is cool, but doesn’t try too hard. Despite being individualistic in nature, Scandinavian graphic design has been inspired from a few key design elements and concepts from her neighbors in Scandinavia, Austria and Germany.

Scandinavian Graphic Designers

Peter Ørntoft

Peter Orntoft of Copenhagen, Denmark describes himself as a visual communicator. His works are smart, innovative and modern. He knows his field very well; to have the ability to be playful and still get his message across.

Organic Grid

Information Graphics in Context

Aleksi Hautamäki

Aleksi Hautamäki is a designer based in Helsinki, Finland, specializing in branding environments. He has worked with various huge multinational companies like Apple, Adidas, O2, etc.

Måns Wikström

Måns Wikström is based out of Stockholm, Sweden. He loves using color without compromising Scandinavian aesthetic, and is liberal on using different techniques in design.



Israel is a modern country with an old heart. In some places it is a busy metropolis, but in some it still looks like the ancient Canaan in the Bible. It’s a place where outsiders looking in cannot help but get fascinated.

Israel is rich in culture, so you expect to find rich art and graphic design. On the streets you hear different tongues being spoken–English, French, Turkish, Spanish, Arabic, and of course, Hebrew. Hebrew is a writing system that has been used for thousands of years. The 22-letter alphabet has evolved from the Phoenician language, also borrowed by the Ancient Greeks, Latins and eventually Arabic and Cyrillic. Israel is the only place now that still speaks and writes in Hebrew. As seen in the Dead Sea scrolls, so little has changed of the alphabet since ancient times.But with the changing times, new needs arose. It used to be used for purely religious purposes but has since catered to the needs of new communication and commercial needs. It has been used for advertisements, posters, billboards, packaging, magazines and more.

by Nine 99, Image by Popsop

The ancient alphabet is given a new look fit for the modern times. Below is a photo of a poster for Festival Beshekel, a music festival for Israel.

by Moshik Nadav

Israel is a young state despite its 3,000 years of existence; because of this, they are still yet to form their own identity. Israeli graphic design is heavily influenced by the Western motifs but still retains attributes of Israeli culture. Israel design makes use of imagery for cultural and political messages with traditional themes; often easily understood by the locals but leaving foreigners totally unaware.

In summation, I noticed three things with Israel web design:

1. There is strong use of Flash based designs. The Middle East Asian state loves Flash and animation, it’s quite popular there. CSS is not popular, in fact many local clients have no idea what it is.

Segal Wines

2. Israelis know branding like their own. In fact if they have a specialization, maybe it’s this. Their portfolio in branding is just impressive.

3. Again, typography is one of the most interesting aspects of Hebrew web design. The alphabet of course evokes a religious appearance; so the problem of most designers is how to use the alphabet for a more modern and commercial side.

Israeli Graphic Designers

David Tartakover

David Tartakover is an accomplished Israeli laureate, artist, author and lecturer. His works often have strong political, cultural and historical messages.

Stop the Madness, Stop the War

12o Years of Neve-Tzedek

Moshik Nadav

A graphic designer who specializes in typography, so it may be more proper to refer him as a typeface designer. He has worked with both the Hebrew and the standard English alphabet.


Playful Ampersand

Roma Muskalyuk

Another talented graphic designer with an impressive portfolio. He takes on works of art in a fun and fresh way,dissecting common elements and making them his own. Roma Muskalyuk’s works are influenced by the Western modern art but still retain the traditional quality that is distinctly Hebrew.


There's Something Different About You



South Africa is a little different than the rest of the places mentioned because there is no single culture here. It has been dubbed as the ‘Rainbow Nation’, referring to its rich cultural and ethnic diversity. South Africa is known as a rich melting pot of different cultures. There is religious tolerance as there are many different faiths including: Muslim, Christian, Sunni, Hindu or Buddhist. A lot of different languages are spoken in South Africa, such as Khoisan, Indian and English.

L'enfant Jesus by Garth Walker

South Africa was indeed the cradle of humanity–and many experts believe this is the place where the first human society existed. The oldest art in the world is found in this region. Art has been found dating at least 75,000 years ago, in the form of necklaces or cave paintings.

Primitive Ancient Art by the San People

As the region was subsequently colonized by different countries like the British and the Dutch, art also takes up a new form. Merging western influenced art with the folk art of Afrikaner, Trekboers created an eclectic mix which is still evident today.

Lino print by Gregoire Boonzaaier

Today, South Africa boasts a bustling art scene that is diverse, modern, contemporary, but again primitive, soulful and close to nature.African graphic design is very new, but has an old soul. Because of its very young age she has yet to create an identity. She has borrowed a lot of elements from Western graphic design, but merges modernism with ancient Afrikan art.

South Africa is a lot like Latin America when it comes to their passion for music, festivities, sport and football. Throw in a bit of the African vibe to it and you’ll get a visual fusion that is fun, unique, soulful and otherworldly.

Photo by South African Design

Design for a Board Game, by Carel de Beer.

Website by Am I Collective, a design collective based in Africa.

African Graphic Designers

Garth Walker

Garth Walker is an internationally reputed graphic designer based in South Africa. In 1994 he opened Orange Juice Design which became one of the country’s best known design studios. It was later acquired by Ogilvy South Africa. In 2008, Walker opened his new and solo design studio, Mister Walker. He specializes in visual design and branding.

Packaging Design

Web Design

Ian Jepson

Ian Jepson’s designs and illustrations are characteristically quirky and smart. He is currently working for Am I Collective and is based in Cape Town, South Africa.

Jordan Metcalf

This South African artist/illustrator has strong and poignant works in his portfolio. His works are unique and have a soul to them; they are lively on their own despite the artist’s preference for limited use of colors.

Business Cards by Metcalf

Friend or Foe

No Lies Just Love


Russia has 1/6 of the world’s land mass. This enigmatic giant is mysterious and seductive; charming but elusive. Russia has made great contributions to art since her inception, such as classical music, fine art, literature and ballet.

Russian Constructivism has a huge impact on Russian graphic design today. The art movement is a form of abstract art; rejecting pictorial representation and instead evoking emotion through color and shapes against negative space.

by El Lissitzky, one of the first pioneers of Russian Constructivism. Platypus 1789

The art movement was a strong driving force in the industry. It has widened its horizons since the 1920s, moving from the canvas to photography, typography, printmaking and graphic design. In the past, the former communist USSR closed off international ties, but now we see that they are opening more and more to the world. They are beginning to adopt international concepts and influences, which is very remarkable in art.

Below is a work by Alexey Frolov, a Russian designer, who is obviously inspired by Russian constructivism. Today the art movement is still used by many designers with equal zest and energy.

by Alexey Frolov

As for Russian web design, layout is always smooth and dynamic. It  doesn’t use as much Flash as other cultures, preferring Javascript and xHTML.

by Losinsky Vladimir

Some web designers joke about hating to work with the Russian Cyrillic alphabet. They find it old-fashioned and inflexible; but they find ways to get by through playing with the typography for a more modern look.

Russian Graphic Designers

Roma Lubimov

Lubimov’s works are filled with life and energy. Surreal, dream-like and almost out of this world–that’s how I would describe his design aesthetic.

Shadows on my Wall



Alexey Frolov

Alexey Frolov’s work has that characteristic powerful silence. Some of his works seem to be inspired by Russian constructivism. Frolov is based in St. Petersburg, Russia.

Pacifica Free Type

Sad-eyed Face

Tot Samyi Shrift

A glimpse of a nations design aesthetic transports the viewer to a certain place and time. By experiencing their work, it familiarizes us to places, faces and objects we have never seen before. Moreover, it evokes a feeling that is both mysterious and familiar to all of us. Tell us if you still want to know graphic design from other places that we still haven’t covered.



  1. Alev

    this article is very nicely put together, it is amazing to see the cultural differences in the design language. Thanks for sharing!

  2. Miguel

    Im very pleased to read this post… always a pleasure to read about the contemporary scandinavian design.

  3. John

    Awesome article!!!! I liked almost all the photos in this post….and Information Graphics in Context is very informative. I am going to look at all the articles in this series. its so enlightening!Thanks for sharing!!

  4. Paul Mckay

    A very interesting post. As a graphic/web designer in the UK, this is a great way to see an example of other designers work and how their culture and country influence the way they design.

    I find though that in the 21st Century, designers across the globe gather a multitude of inspiration from a wide variety of sources, from a wide variety of countries. We’re happy to except other people’s styles and if we like it enough, try to incorporate that into our own designs. Non-designers would look at it as copying, however we’re lucky enough to call it inspiration and with this process, design evolves at an exponential rate.

    In this post, it states that graphic/web design from Russia, Scandinavia and Africa gather influences from the UK and US however do you not think we took our inspiration from these countries plus Switzerland, Italy and France back in the 1940’s, 50’s and 60’s during the huge movements that were going on at that time? Muller Brockmann, The Bauhaus, Hippydom, Futurists, they all paved the way for design and you can see influences from these movements in the work shown here.

    A great post though and I’ll be checking Worldwide Graphic Design Part 1 very shortly.

  5. George

    Nice roundup. Very contrasting examples indeed with plenty of character from different nations, consciously and even unconsciously embedded in the work.

  6. Very cool to see other nations designs, I have to admit I love Scandinavian Graphic Designers, very clean and modern style,


  7. Ayesha

    stunning and original article. I love this series. I’m blown away by the pie-chart lady (Scandanavia). going to look at all the articles in this series. its so enlightening! I’m working in lots of world-wide areas now so this is such an interesting and useful peek into different graphic design cultures.
    One thing btw, Indian isn’t a language (South Africa).
    thanks for this!

  8. Sherry

    I wish I would have seen the first part of this article a couple of weeks ago! I teach visual communication and one of the sections we just covered was on how culture impacts design. I will be bookmarking both parts of this article for use next semester.

  9. Thanks for post. Veru useful to read and see this great images.
    Information Graphics in Context is very informative.

  10. You have a mistake. The last illustration is incorrect: “Tom Samyi Shrift”, correct name is: “Tot Samyi Shrift”.